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For Companies At a Glance
- Tasks: Support lottery retailers and drive sales growth in your assigned area.
- Company: Join Brightstar Lottery, a global leader in innovative lottery solutions.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and development.
- Why this job: Make a real impact in your community while developing valuable sales skills.
- Qualifications: Bachelor’s degree preferred; 2 years of sales experience required.
- Other info: Must have a valid driver’s license and be comfortable driving.
The predicted salary is between 28800 - 43200 £ per year.
Overview
Join to apply for the Lottery Sales Representative role at Brightstar Lottery.
Location: Kingston, JM
Brightstar is an innovative, forward-thinking global leader in lottery that builds on our renowned expertise in delivering secure technology and producing reliable, comprehensive solutions for our customers. As a premier pure play global lottery company, our best-in-class lottery operations, retail and digital solutions, and award-winning lottery games enable our customers to achieve their goals, fulfill player needs and distribute meaningful benefits to communities. Brightstar has a well-established local presence and is a trusted partner to governments and regulators around the world, creating value by adhering to the highest standards of service, integrity, and responsibility. Brightstar has approximately 6,000 employees. For more information, please visit www.brightstarlottery.com.
Role purpose This role is required to provide general sales and marketing support to lottery retailers within the assigned zone and is directly responsible for sales growth of retail locations within the assigned route. Expected to leverage planning, organizing, trade and industry knowledge, persuasive selling skills, POS materials and other tools to create a positive change in sales, implement ‘best practices at each assigned retail outlet as well as ensuring quick and effective responses to retailers’ needs and requirements.
Key Responsibilities
- Management of the territory to achieve specified sales targets for DBG, Instants, Social Space and TopUp categories
- Adhere to weekly journey plan to retailers based on priority
- Plan objectives for each sales visit based on evaluation of historical sales, environmental factors, retailer specifics, and organizational priorities
- Engage retailers in sales optimization conversations and advise on applying Lottery Best Practices to improve player experience and increase sales
- Execute POS material placement and ensure adherence to Merchandising Standards, visibility standards and planogram compliance
- Monitor the quality of service to assigned retailers from all customer-facing departments
- Analyze sales data and market information to provide insight for growth opportunities and identify threats to sales
- Provide timely weekly and scheduled reporting on activities, evaluations, and trade information
- Work to achieve territory/department KPI measures including: Terminal expansion, Weekly Sales, Sales per Terminal, Retail Expansion, Money time monitor expansion, Retail Transactions, Instant Ticket confirmations and activations
- Lead execution of Sales & Marketing Trade Promotions and Initiatives in the assigned territory to grow Instants, DBG, Social Space and commercial service sales
- Provide support to the Field Services team as needed (system operations issues, communications issues, terminal SWOP/repair, etc.)
- Provide trade marketing support for the launch of new games, game enhancements and system promotions
- Execute daily scheduled visits to assigned retailers and update the CRM system with relevant information
- Support Consumables Distribution to all retailers in the territory
- Conduct physical inventory of Instant Tickets and DBG play slips and replenish consumables
- Coordinate with Procall department to ensure retailers have the right stock level for each Instant price point
- Support Sales, Merchandising, Distribution and inventory management of Instant Tickets within the territory
Qualifications
Academic Background
- Bachelor’s Degree from an accredited college or university with major coursework in Sales, Marketing, Public Relations or Business Administration preferred
- Minimum three (3) CXC subjects, including English Language and a numeric subject
Experience
- Minimum 2 years of sales/marketing experience, preferably within Fast Moving Consumer Goods (FMCG)
Essential Requirements
- Holder of a valid General Driver’s License (4,000 KG) and a good driving record
- Proficiency in operating a manual transmission vehicle
- Strong verbal and written communication skills
- Strong interpersonal and customer service skills
- Good knowledge of roads and districts within the assigned territory
- Proficiency in Microsoft Office (Word, Excel, PowerPoint)
Keys to Success
- Building collaborative relationships
- Decision making
- Drive results
- Foster innovation
- Personal energy
- Self-leadership
Brightstar is committed to sustaining a workforce that reflects the diversity of the global customers and communities we serve, and to creating a fair and inclusive culture that enables all our employees to feel valued, respected and engaged. Brightstar is an equal opportunity employer. We provide equal opportunities without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, pregnancy, marital status, national origin, citizenship, protected veteran status, ancestry, age, physical or mental disability, medical condition, genetic information, or any other legally protected status in accordance with applicable local, state, federal laws or other laws.
All Brightstar employees have a role in information security. Annual training will be assigned and required as appropriate.
For more information, please visit www.brightstarlottery.com.
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Lottery Sales Representative employer: Brightstar Lottery
Contact Detail:
Brightstar Lottery Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lottery Sales Representative
✨Tip Number 1
Familiarise yourself with the lottery industry and Brightstar's specific offerings. Understanding their products, services, and market position will help you engage effectively with retailers and demonstrate your knowledge during interviews.
✨Tip Number 2
Network with current or former employees of Brightstar Lottery. They can provide valuable insights into the company culture and expectations for the Lottery Sales Representative role, which can give you an edge in your application.
✨Tip Number 3
Prepare to discuss your sales experience in detail, particularly any work you've done in FMCG. Be ready to share specific examples of how you've driven sales growth or improved customer relationships in previous roles.
✨Tip Number 4
Demonstrate your understanding of best practices in sales and marketing during your interactions with the hiring team. Show how you can apply these practices to enhance retailer performance and player experience in the lottery sector.
We think you need these skills to ace Lottery Sales Representative
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Lottery Sales Representative position. Tailor your application to highlight relevant experiences that align with the job description.
Craft a Compelling CV: Your CV should clearly showcase your sales and marketing experience, particularly in FMCG. Include specific achievements and metrics that demonstrate your ability to meet sales targets and engage with customers effectively.
Write a Strong Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Highlight your interpersonal skills and any relevant experience in sales optimisation or customer service, as these are key for this position.
Highlight Relevant Skills: Make sure to emphasise your proficiency in Microsoft Office and any experience you have with CRM systems. Mention your strong communication skills and ability to build relationships, as these are essential for success in this role.
How to prepare for a job interview at Brightstar Lottery
✨Know Your Sales Metrics
Familiarise yourself with key sales metrics relevant to the lottery industry. Be prepared to discuss how you have used data to drive sales growth in previous roles, as this will demonstrate your analytical skills and understanding of the market.
✨Showcase Your Customer Service Skills
As a Lottery Sales Representative, strong interpersonal skills are crucial. Prepare examples of how you've successfully built relationships with clients or retailers in the past, highlighting your ability to respond to their needs effectively.
✨Understand the Product
Research Brightstar's lottery products and services thoroughly. Being able to discuss specific games or marketing strategies during the interview will show your genuine interest in the role and the company.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving abilities and decision-making skills. Think of situations where you had to overcome challenges in sales or customer service, and be ready to explain your thought process and actions.