Cluster Sales Manager in Sheffield

Brightstar is an award winning hospitality management company with a proven track record in delivering excellence. Our motto is people, quality, profit, and it is no accident that people come first. We know that great things come from great people, and we are passionate about creating an environment where our employees can bring their A game and be their best selves.

The Cluster Sales Manager is responsible for driving revenue growth across both hotels by developing strategic sales plans, managing key accounts, and identifying new business opportunities. The role blends proactive sales activity with relationship management, market analysis, and close collaboration with each hotel’s leadership team to maximise occupancy, rate and total revenue performance at each property.

This role reports jointly to the General Manager of The Rutland Hotel and the General Manager of Discovery Inn, with a functional link to the Head of Sales for strategy, pricing alignment and reporting standards. To keep dual reporting effective and free of competing demands, each General Manager sets a clear sales target for their own property, and the two General Managers jointly agree a weekly time allocation across the two hotels and an agreed order of priority for the period ahead. Where the needs of the two hotels conflict, the Head of Sales acts as the point of resolution so the postholder always has a clear direction.

The role covers both properties, which sit within a short drive of each other in Yorkshire. The postholder is expected on property at both hotels each week, with the weekly split set jointly by the two General Managers according to demand, the commercial calendar and active opportunities. A base property will be confirmed at offer stage. The role is on property with regular travel to clients, trade shows and networking events.

Key Responsibilities

• Sales Strategy and Revenue Growth: Develop and execute a sales strategy for each hotel, aligned with that property’s commercial goals. Deliver the agreed revenue targets for each property across rooms, meetings and events, and ancillary services. Identify new business opportunities across corporate, leisure, MICE and group segments, recognising that RUT is more rate and MICE led while DIS is a larger, more transient and rooms led property. Work closely with the Head of Sales and the revenue team to optimise pricing, forecasting and market positioning.
• Account Management: Research and identify new opportunities within the corporate and MICE sectors for both hotels. Actively pursue new local corporate business and establish long term partnerships. Develop and maintain a pipeline of potential clients for each property to ensure sustained revenue growth. Manage a portfolio of key corporate, agency and group accounts, conducting regular account reviews, negotiating contracts and securing long term partnerships. Maintain strong relationships with travel management companies, event planners and industry partners. Conduct sales presentations, site visits and networking events to showcase both hotels.
• Proactive Sales Activity: Conduct proactive sales activity including sales calls, client visits, trade shows and networking events. Generate leads and convert them into contracted business for both properties. Prepare and deliver compelling sales presentations and proposals.
• Market and Competitor Analysis: Monitor market trends, competitor activity and demand patterns to identify opportunities. Provide regular reporting on sales performance, pipeline and market insight for each property. Recommend tactical activity to respond to market changes.
• Collaboration and Communication: Work closely with both General Managers, the Revenue, Marketing and Operations teams. Ensure client needs and expectations are communicated clearly to the hotel teams. Support both hotels with promotional campaigns, familiarisation trips and client entertainment.
• Client and Stakeholder Management: Develop and nurture existing accounts to drive repeat business and long term loyalty. Act as the primary point of contact for corporate and MICE clients across both hotels, ensuring high levels of satisfaction. Provide regular updates and market insight to the Senior Management Team to inform strategic decision making.

Performance Measures

Performance is assessed against separate targets set for each property, Rutland and Discovery individually, reviewed quarterly with each General Manager and the Head of Sales. Results are reported by property rather than as a combined cluster figure. Typical measures, tracked for each hotel, include:

• Rooms revenue by corporate segment, against budget and against same time last year, by property.
• Meetings and events revenue against budget (Rutland only).
• New accounts opened and value of new contracted business, by property.
• Pipeline value and lead to contract conversion rate, by property.
• Volume of proactive activity, covering sales calls, site visits and appointments, by property.

Skills and Experience Required

• Proven experience in hotel sales, ideally in a multi property or cluster environment.
• Strong understanding of the corporate, MICE and leisure segments.
• Excellent negotiation, presentation and relationship building skills.
• Ability to analyse data, identify trends and translate insight into action.
• Self motivated, target driven and comfortable working autonomously across more than one site.
• Strong commercial acumen and the ability to develop strategic sales plans.
• Proficiency with Microsoft 365, CRM systems and hotel platforms, including property management systems, CloudBeds rate shopping and STR benchmarking.
• Full UK driving licence and access to a vehicle for travel between properties.

Preferred Qualifications

• Experience in a regional or cluster hotel sales management role.
• Knowledge of revenue management principles and hotel pricing strategies.
• Familiarity with industry standard sales tools and reporting systems.

Personal Attributes

• Commercially astute with a hunter mentality.
• Confident communicator with a professional presence.
• Highly organised and able to manage multiple priorities across two hotels.
• Collaborative, positive and solutions focused.