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- Tasks: Lead and manage impactful digital marketing campaigns for social good.
- Company: Join Brightsparks, a creative agency dedicated to making a positive change in society.
- Benefits: Enjoy a hybrid work model with remote options and a permanent contract.
- Why this job: Make a real difference in people's lives while working on meaningful projects.
- Qualifications: 3+ years in PPC marketing, team management, and agency experience required.
- Other info: Work with clients like NHS trusts and charities to drive social impact.
The predicted salary is between 40000 - 45000 £ per year.
Brightsparks, an industry-leading digital marketing agency specialising in behaviour change for social good, is seeking an experienced Lead Digital Media Specialist. This role is critical to the strategic design, execution, and management of digital PPC, paid media, and organic marketing campaigns across the agency.
This role is perfect for an Digital Maedia Specialist with experience operating in a agency environment and successfully delivering a range of digital marketing projects . The role will be a permanent contract at 35 hours per week.
The role will work on a hybrid basis with dedicated time required each week in our York city centre office as well as opportunity for remote working too. All of the projects that role will touch will be social purpose projects so this represents a fantastic opportunity to make a difference in people\’s lives every day.
About Us
Brightsparks is a full-service creative agency specialising in behaviour change for social good. We believe in the power of purpose-focused organisations as a force to bring about positive change for people and society.
That’s why we exclusively work with social purpose organisations to help us achieve their goals.
Brightsparks works extensively in the areas of marketing, campaigns, creative and consultancy projects with organisations like NHS trusts, local authorities and national and international charities and NGO\’s.
Key Responsibilities:
- To oversee the strategy, execution, implementation and ongoing management of planned digital PPC, paid social, paid media, and organic digital marketing campaigns across the agency.
- To lead the development, execution and evaluation of digital media buying, working within pre-agreed budgets to maximise ROI for the agency and it’s clients.
- To provide Leadership Management and Accountability to digital marketing staff and contractors.
- To work within, and develop, systems and processes to ensure optimal media buying performance.
- To be client facing for client onboarding and discovery sessions to obtain requirements and present recommendations on media buying approaches.
- To analyse and manage existing ad campaigns to achieve and exceed performance KPIs where possible.
- To support BSA’s business development activities.
- To provide thought leadership on BSA’s approach to digital marketing and media ad buying, maintaining an up-to-date understanding of current best practice, opportunities and threats, recommending and leading on changes to organisational strategy and process.
- Ensure 80% of accounts/projects are on track or successfully achieved against the company scorecard.
Required Experience:
- Relevant digital media ad platform qualifications and training.
- 3 years experience leading and managing pay per click digital marketing, including designing strategies and budget management
- 2 years experience of managing staff and freelancers
- 5 years experience successfully delivering digital marketing projects in agency settings.
- 5 years experience developing campaigns across a standard range of PPC and paid media platforms.
- (Desirable) Experience of leading and managing digital marketing campaigns for public sector and / or charity organisations
Salary Range: £40,000-£45,000 per year
Brightsparks Agency | Lead Digital Media Specialist employer: Brightsparks Agency
Contact Detail:
Brightsparks Agency Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brightsparks Agency | Lead Digital Media Specialist
✨Tip Number 1
Familiarize yourself with the latest trends in digital media and PPC strategies. Since Brightsparks focuses on social good, showcasing your understanding of how digital marketing can drive behavior change will set you apart.
✨Tip Number 2
Highlight your experience in managing teams and projects in an agency environment. Be ready to discuss specific campaigns you've led, especially those that had a social impact, as this aligns with Brightsparks' mission.
✨Tip Number 3
Prepare to demonstrate your analytical skills by discussing how you've used data to optimize campaigns in the past. Brightsparks values performance metrics, so being able to show your results will be crucial.
✨Tip Number 4
Since the role involves client-facing responsibilities, practice articulating your approach to client onboarding and discovery sessions. Being able to communicate effectively with clients about their needs and your recommendations is key.
We think you need these skills to ace Brightsparks Agency | Lead Digital Media Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in digital media, particularly in PPC and paid media campaigns. Use specific examples from your previous roles that demonstrate your ability to lead projects and manage budgets.
Craft a Compelling Cover Letter: In your cover letter, express your passion for social good and how your skills align with Brightsparks' mission. Mention any relevant experience working with public sector or charity organizations, as this is a desirable quality for the role.
Showcase Leadership Skills: Since the role requires leadership management, be sure to include examples of how you've successfully led teams or projects in the past. Highlight your ability to mentor staff and manage freelancers effectively.
Demonstrate Analytical Skills: Include specific metrics or KPIs from past campaigns you’ve managed to showcase your analytical skills. This will help illustrate your capability to analyze and optimize ad performance, which is crucial for the role.
How to prepare for a job interview at Brightsparks Agency
✨Showcase Your Experience
Be prepared to discuss your previous roles in digital marketing, especially focusing on your experience with PPC and paid media campaigns. Highlight specific projects where you successfully managed budgets and achieved KPIs.
✨Demonstrate Leadership Skills
Since this role involves leading a team, share examples of how you've managed staff and freelancers in the past. Discuss your approach to leadership and how you ensure accountability within your team.
✨Align with Their Mission
Brightsparks focuses on social good, so express your passion for working on projects that make a difference. Share any relevant experiences or motivations that align with their mission of behaviour change for social good.
✨Prepare for Client Interaction
As the role is client-facing, be ready to discuss how you handle client onboarding and discovery sessions. Provide examples of how you've gathered requirements and presented recommendations in previous roles.
