At a Glance
- Tasks: Elevate fan experiences and drive brand engagement through exciting matchday activations.
- Company: Brighton & Hove Albion FC, a top football club with a community spirit.
- Benefits: Competitive salary, free meals, gym access, and exclusive match ticket perks.
- Other info: Be part of an inclusive workplace that values diversity and personal growth.
- Why this job: Join a passionate team and create unforgettable moments for fans of all ages.
- Qualifications: Experience in events marketing, strong organisational skills, and a collaborative mindset.
Salary: £50,000 per annum
Hours: Full time, 35 hours per week plus matchdays (time in lieu after 5 games)
Location: American Express Stadium, Brighton, BN1 9BL
Contract Type: Permanent
Deadline Day: 11th August 2026
About Brighton & Hove Albion FC
We compete at the highest levels of football on a global stage while embracing our Sussex community spirit. At the heart of everything we do is our commitment to high performance, professional excellence, and making a positive impact. We are proud to have placed in the Sunday Times Best Place to Work 2026.
Bring our brand to life and help us create unforgettable experiences
As the Brand & Fan Engagement Manager, you will play a pivotal role within the Marketing department, responsible for stewarding the club’s brand through elevating the total fan experience. You will act as the key driver for matchday activations, events, ensuring alignment with the club's brand pillars and 2030 vision. By fostering collaboration between internal teams and external partners, you will deliver meaningful engagement that resonates with fans of all ages, supports our commitment to social responsibility, and generates sustainable commercial revenue.
Your background
We are looking for a collaborative, curious, and values-driven leader who brings energy and passion to creating unforgettable fan experiences. You will have experience in an events marketing role, ideally with experience of large venue events (preferably within sports). You will have excellent organisational and event communications skills, with the ability to balance, simultaneously, strategic challenges with everyday execution.
Our values are essential to our success
- Treat People Well
- Exceed Expectations
- Aim High. Never Give Up
- Act with Integrity
- Make it Special
- Be Fan Focused
How we say thank you
In appreciation for your hard work and dedication, we are pleased to offer you a range of additional benefits, including but not limited to:
- Complimentary breakfast and lunch at both sites
- 23 days holiday rising with length of service (pro rata for part time staff)
- Rewards platform, which includes access to 900+ retailers, a wellbeing centre and more!
- Enhanced family policies
- Access to a gym and padel court at our training ground
- Priority access to match tickets and access to free WSL tickets for 2026/27 season
- In-house training programme and CPD opportunities
- Exclusive discounts and benefits from our partners and local businesses
Our commitment to EDI
We take pride in being an equal opportunity workplace that reflects the diversity of our society and the world around us. Our core values foster a strong ethical culture, enabling us to meet the needs of our diverse audience, both on and off the pitch. We welcome applications from individuals of all backgrounds, regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief, and marriage or civil partnership. If you require any reasonable adjustments to support your application, please contact the team.
Safeguarding is part of everything we do
We are committed to safeguarding and promoting the welfare of children, young people and adults at risk. We expect all colleagues and volunteers to share this commitment.
This position is UK-based and requires proof of the right to live and work in the UK. All job offers are conditional upon background checks, including a full 3-year reference history, DBS checks, and verification of your eligibility to work. Please note, we do not sponsor applicants without the right to work in the UK.
Brand and Fan Experience Manager employer: Brighton & Hove Albion Football Club
Brighton & Hove Albion FC is an exceptional employer that champions a culture of inclusivity and professional excellence, making it an ideal place for passionate coaches to thrive. Located at the American Express Elite Football Performance Centre in Lancing, our commitment to player development and community spirit ensures that you will be part of a dynamic team dedicated to nurturing young talent. With flexible working hours and a strong focus on personal growth, this role offers a rewarding opportunity to make a meaningful impact in the lives of aspiring female footballers.
Contact Details:
Brighton & Hove Albion Football Club Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Brand and Fan Experience Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Brighton & Hove Albion Football Club and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Brighton & Hove Albion Football Club are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Brighton & Hove Albion Football Club on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Brighton & Hove Albion Football Club. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand and Fan Experience Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Brighton & Hove Albion Football Club. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Brighton & Hove Albion Football Club:Show us that you’ve done your homework! In your application, briefly mention what you admire about Brighton & Hove Albion Football Club’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Brighton & Hove Albion Football Club
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Brighton & Hove Albion Football Club will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Brighton & Hove Albion Football Club, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
