Senior Product Designer

Behind every search for a café, dentist, plumber or restaurant is a local business working hard to serve its community. BrightLocal is a leading local SEO platform trusted by thousands of agencies, brands, and businesses worldwide. Our tools help track rankings, manage online reputation, audit performance, and turn complex search data into actionable insight - transforming online visibility into real-world growth. We’re a growing SaaS business with a collaborative, ambitious team and a strong focus on innovation, continuous improvement, and doing great work together.

About the job

We are looking for a self‑motivated and experienced Senior Product Designer to join our Product Design team. In this role, you will collaborate with Product Managers and stakeholders to identify high‑value opportunities through strategic Design and User Research. You will lead Discovery and Design initiatives within our delivery framework and work closely with front‑end engineers to ensure design requirements are fulfilled. Your role will be to combine desired business outcomes and user needs to identify solutions and personally design beautiful, modern and innovative experiences with the highest chance of success. You’ll help us raise the bar for interaction quality, visual flair, and accessibility in everything we ship.

What you’ll do:

• Help shape product strategy through collaborative research and design thinking, to uncover opportunities that matter most to users and the business.
• Lead discovery and design for your squad, facilitating workshops, defining success, and guiding your team toward impactful outcomes.
• Design end‑to‑end experiences - from research and ideation through to polished, production‑ready interfaces.
• Collaborate with engineers to ensure the final product matches design intent and delivers exceptional usability.
• Measure success with your Product Manager, tracking impact and sharing learnings to continuously raise the bar.

What we’re looking for:

You’re a holistic designer who blends creativity, craft, and strategy. You care deeply about users – but also about the business impact of great design. We’d love to hear from you if you have:

• Proven experience designing for web‑based SaaS or B2B products.
• A strong portfolio showing end‑to‑end product design, from UX flows to high‑fidelity UI.
• A user‑first mindset and experience leading user research and usability testing.
• Confidence using Figma for everything from prototypes to design systems.
• Excellent collaboration skills – you love working closely with Product Managers and Engineers.
• Experience creating or scaling design systems with a focus on consistency and flexibility.

The Perks (The Important Bit)

• Salary: Dependent on experience
• Performance‑based bonus: Up to 20% of base salary (10% company performance + 10% team performance)
• Hybrid working: 2 days per week in our Brighton office (full‑time team members)
• Holiday: 25 days + bank holidays + your birthday off
• Duvet days: 3 per year
• Healthcare: Vitality Healthcare
• Learning & Development: £1,000 annual personal learning budget

Our commitment to inclusion

At BrightLocal, we believe the best ideas come from diverse perspectives. We are proud to be an equal opportunity employer, and we are committed to building a team where everyone feels welcome, supported, and able to do their best work. When people feel they belong, great things happen. We strongly encourage applications from women and underrepresented groups in our industry. If this role excites you, but you do not meet every single requirement, we would still love to hear from you. Research shows that some people are less likely to apply unless they meet 100% of the criteria. Your experience, perspective, and potential matter more than ticking every box. We are open to flexible working arrangements and are happy to make reasonable adjustments at any stage of the recruitment process. If you need anything to feel comfortable and confident applying, just let us know. We are here to help.