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- Tasks: Lead product marketing, define messaging, and drive go-to-market strategies for new features.
- Company: BrightLocal, a leader in local SEO and digital marketing.
- Benefits: Competitive salary, performance bonus, hybrid work, and generous holiday allowance.
- Why this job: Make a real impact by empowering local businesses and shaping innovative marketing strategies.
- Qualifications: Proven product marketing experience and strong storytelling skills.
- Other info: Join a supportive team with a people-first culture and excellent career growth opportunities.
The predicted salary is between 36000 - 60000 £ per year.
Join to apply for the Lead Product Marketing Manager role at BrightLocal. At BrightLocal, we’re on a mission to empower businesses to grow locally. We simplify growth by removing the complexity of local search marketing, enabling local businesses to outperform competitors and attract new customers. We are looking for a Lead Product Marketing Manager to own, drive, and elevate Product Marketing across our platform. As the sole dedicated PMM within the product team, you’ll build the function end-to-end: defining positioning and messaging, deepening customer insight, and leading go‑to‑market for new products and features. This is a high‑impact, cross‑functional role working closely with Product, Design, Engineering, Customer Success, Sales, and Marketing. You will make sure our strategy is understood, our launches land brilliantly, and we continuously feed customer and market insight back into the product roadmap. If you thrive in ambiguity, love strategic partnering, and can turn product thinking into clear, compelling stories, we’d love to hear from you.
Responsibilities
- Own positioning & messaging
- Create clear, differentiated positioning and messaging for BrightLocal’s platform and features
- Turn product capabilities into value‑led narratives tailored to our users
- Be the voice of the customer & market
- Lead persona development and keep our understanding of customer needs, Jobs To Be Done, motivations, and buying behaviours up to date
- Own competitor intelligence: build frameworks, gather insights, and share actionable analysis across the business
- Lead go‑to‑market for launches
- Partner with PMs and Marketing to shape GTM strategies for new products and feature releases
- Equip internal teams with the right messaging, launch assets, and training to drive adoption and revenue impact
- Bring clarity through communication
- Own how we communicate the product roadmap internally and externally — what's coming, why it matters, and how it supports our strategy
- Write and manage release notes, product updates, and launch announcements
- Ensure Sales, Support, CSMs, and Marketing have timely visibility on changes and what’s next
- Build playbooks, enablement materials, competitive battlecards, and customer-friendly education content
What we offer
- Competitive salary (dependent on experience)
- Up to 20% bonus (performance‑based)
- Hybrid working (2 days/week in our Brighton office)
- 25 days holiday + bank holidays + your birthday off
- 3 duvet days per year
- Vitality Healthcare
- £1,000 annual personal learning budget
- A friendly, supportive team with a strong people‑first culture
What you’ll bring
- Proven Product Marketing experience (ideally in SaaS, B2B tech, or MarTech)
- Strong storytelling and communication skills able to make the complex simple (and ideally comfortable using data to support the story)
- Confidence working independently and leading without authority
- A collaborative approach with Product Managers, Designers, Engineers, and commercial teams
- Bonus points for experience marketing AI‑based products, and for using AI in your day‑to‑day work
About BrightLocal
Founded in 2009, BrightLocal has grown into a powerhouse name in Local SEO and digital marketing. We provide insights and services to brands big and small, helping businesses build smarter local strategies that drive real growth. We’re proud of a kind, talented team who live and breathe our company beliefs and we care deeply about making BrightLocal a great place to do your best work, whether that’s in our (genuinely fun) office or remotely.
Lead Product Marketing Manager in Nottingham employer: BrightLocal
Contact Detail:
BrightLocal Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lead Product Marketing Manager in Nottingham
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities you might not find on job boards.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their mission and how you can contribute to their goals, especially in product marketing.
✨Tip Number 3
Showcase your storytelling skills! In interviews, share examples of how you've turned complex ideas into clear messages. This is key for a Lead Product Marketing Manager role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed and shows your genuine interest in joining BrightLocal.
We think you need these skills to ace Lead Product Marketing Manager in Nottingham
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Lead Product Marketing Manager role. Highlight your experience in product marketing, especially in SaaS or B2B tech, and show how your skills align with our mission at BrightLocal.
Showcase Your Storytelling Skills: We love a good story! Use your application to demonstrate your storytelling abilities. Share examples of how you've turned complex product features into compelling narratives that resonate with customers.
Be the Voice of the Customer: In your application, emphasise your understanding of customer needs and market insights. Talk about how you've previously gathered and utilised customer feedback to shape product strategies and messaging.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at BrightLocal!
How to prepare for a job interview at BrightLocal
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand BrightLocal's platform and its features. Familiarise yourself with their positioning and messaging, and think about how you would articulate the value of their products to potential customers.
✨Prepare Compelling Stories
As a Lead Product Marketing Manager, storytelling is key. Prepare examples from your past experiences where you've successfully turned complex product capabilities into clear, compelling narratives. This will showcase your ability to communicate effectively and resonate with the audience.
✨Understand the Customer
Dive deep into customer insights and personas relevant to BrightLocal. Be ready to discuss how you would keep the understanding of customer needs and motivations up to date, and how this knowledge can influence product marketing strategies.
✨Showcase Your Collaborative Spirit
This role requires working closely with various teams. Be prepared to share examples of how you've successfully collaborated with Product Managers, Designers, and Engineers in the past. Highlight your ability to lead without authority and how you can bring clarity through communication.
