Interim Performance & Demand Generation Manager

Interim Performance & Demand Generation Manager Join to apply for the Interim Performance & Demand Generation Manager role at BrightLocal Interim Performance & Demand Generation Manager 1 week ago Be among the first 25 applicants Join to apply for the Interim Performance & Demand Generation Manager role at BrightLocal Direct message the job poster from BrightLocal Talent Acquisition Lead @ BrightLocal | SAAS | Scale-up/Start-up Specialist We\’re currently hiring a full-time Performance & Demand Generation Manager, but this will take time. To bridge the gap and accelerate progress against our MQL goals, we\’re looking for an experienced contractor to: Take over paid performance campaigns Deliver MQL growth Lay down scalable systems in Hubspot, including nurture workflows and lead gen infrastructure, that our permanent hire can pick up and run with. This is a 3-6month contract – Hybrid/remote from our Brighton office Goals of this role Stabilise and improve our paid media performance Drive high-quality MQLs to meet growth targets Build foundational, scalable lead gen and lifecycle workflows Set up HubSpot-based infrastructure (including leveraging in-built AI tools) that drives long-term results Key responsibilities Audit and optimise paid campaigns (Google Ads, Meta, StackAdapt) : Audit current paid media campaigns, recommend budget reallocations, and make improvements to increase MQL pipeline Optimise creative, targeting, bidding, and landing pages to reduce CPL and increase MQLs Set up or improve campaign-level reporting using HubSpot campaign tools and attribution models Attribution & reporting: Set up or enhance campaign tracking and funnel performance visibility using Hubspot dashboards Build for scale: Set up growth infrastructure Lifecycle email nurture workflows Design and implement automated email journeys for new leads segmented by product interest, persona, or behavior Apply Breeze Intelligence to surface and act on behavioral triggers, drop-off points, and optimisation opportunities Use HubSpot’s AI-powered content assistant for rapid, high-quality copy prod uction Ensure lead routing and enrichment are accurate and documented Integrate lead gen campaigns across webinars, content, and paid acquisition into Hubspot workflows Use Breeze Intelligence and predictive lead scoring to refine targeting and qualification Lead scoring model setup Design and implement lead scoring models in Hubspot based on BrightLocal’s ICPs. Use a combination of firmographics (e.g., company size, sector), engagement data (e.g., pageviews, email clicks), and intent signals to define scoring logic Leverage Hubspot AI and Breeze Intelligence to support model development and future refinement Align scoring with sales handoff thresholds and pipeline readiness Run A/B tests on landing pages and lead capture flows Optimise forms, CTAs, and smart content to drive more conversions from existing traffic Deploy personalised CTAs and smart content blocks based on lifecycle stage, persona, or lead score Measurement & handover Build or enhance dashboards to track MQLs, CPL, ROI, and campaign performance Document all workflows, scoring models, and automation logic for smooth handover Provide a transition report and playbooks for the incoming full-time hire What we’re looking for B2B SaaS experience with strong results in demand generation and paid performance Experienced in running multiple paid ad campaigns in Google Ads, Meta, and Stack Adapt with proven results of increasing MQLs and reducing CPC and CPL Managed successful ad campaigns targeting a US audience, preferred Experienced in service-related ad campaigns including targeting, positioning, and messaging is advantageous Expert-level Hubspot operational user, especially in:Breeze Intelligence Implementing lead scoring model (from scratch) Building and optimising lifecycle automation workflows AI-powered content/email generation Attribution and campaign reporting Proven track record managing £XXk+ monthly paid budgets Strong project documentation and stakeholder communication skills Able to work independently and hit the ground running Availability to work in UK timezone or with overlapping hours Deliverables we expect Email nurture and lead gen workflow maps & Hubspot implementation Fully implemented lead scoring model aligned to BrightLocal’s ICPs Attribution and funnel performance dashboard Landing page and lead gen asset performance benchmarks Documentation and playbooks for campaign setup, scoring logic, routing rules, and handover Seniority level Seniority level Mid-Senior level Employment type Employment type Contract Job function Job function Marketing Industries Technology, Information and Internet, Advertising Services, and Marketing Services Referrals increase your chances of interviewing at BrightLocal by 2x Sign in to set job alerts for “Demand Generation Manager” roles. 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