Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Manage and optimise paid performance campaigns to drive MQL growth.
- Company: Join a dynamic B2B SaaS company focused on innovative demand generation.
- Benefits: Enjoy hybrid/remote work flexibility and a collaborative team environment.
- Why this job: Make a real impact by building scalable systems and driving growth in a fast-paced setting.
- Qualifications: Experience in B2B SaaS, paid ad campaigns, and HubSpot is essential.
- Other info: This is a 3-6 month contract role with opportunities for future growth.
The predicted salary is between 43200 - 72000 £ per year.
We're currently hiring a full-time Performance & Demand Generation Manager, but this will take time. To bridge the gap and accelerate progress against our MQL goals, we're looking for an experienced contractor to:
- Take over paid performance campaigns
- Deliver MQL growth
- Lay down scalable systems in Hubspot, including nurture workflows and lead gen infrastructure, that our permanent hire can pick up and run with.
This is a 3-6 month contract Hybrid/remote from our Brighton office.
Goals of this role
- Stabilise and improve our paid media performance
- Drive high-quality MQLs to meet growth targets
- Build foundational, scalable lead gen and lifecycle workflows
- Set up HubSpot-based infrastructure (including leveraging in-built AI tools) that drives long-term results
Key responsibilities
Short-term: Stabilise performance
- Audit and optimise paid campaigns (Google Ads, Meta, StackAdapt): Audit current paid media campaigns, recommend budget reallocations, and make improvements to increase MQL pipeline
- Optimise creative, targeting, bidding, and landing pages to reduce CPL and increase MQLs
- Set up or improve campaign-level reporting using HubSpot campaign tools and attribution models
Attribution & reporting
- Set up or enhance campaign tracking and funnel performance visibility using Hubspot dashboards
Build for scale: Set up growth infrastructure
- Lifecycle email nurture workflows
- Design and implement automated email journeys for new leads segmented by product interest, persona, or behaviour
- Apply Breeze Intelligence to surface and act on behavioural triggers, drop-off points, and optimisation opportunities
- Use HubSpot's AI-powered content assistant for rapid, high-quality copy production
Lead gen workflow automation
- Build automated lead capture → qualification → nurture → sales hand-off processes
- Ensure lead routing and enrichment are accurate and documented
- Integrate lead gen campaigns across webinars, content, and paid acquisition into Hubspot workflows
- Use Breeze Intelligence and predictive lead scoring to refine targeting and qualification
Lead scoring model setup
- Design and implement lead scoring models in Hubspot based on BrightLocal's ICPs.
- Use a combination of firmographics (e.g., company size, sector), engagement data (e.g., pageviews, email clicks), and intent signals to define scoring logic
- Leverage Hubspot AI and Breeze Intelligence to support model development and future refinement
- Align scoring with sales handoff thresholds and pipeline readiness
Conversion rate optimisation (CRO)
- Run A/B tests on landing pages and lead capture flows
- Optimise forms, CTAs, and smart content to drive more conversions from existing traffic
- Deploy personalised CTAs and smart content blocks based on lifecycle stage, persona, or lead score
Measurement & handover
- Build or enhance dashboards to track MQLs, CPL, ROI, and campaign performance
- Document all workflows, scoring models, and automation logic for smooth handover
- Provide a transition report and playbooks for the incoming full-time hire
What we're looking for
- B2B SaaS experience with strong results in demand generation and paid performance
- Experienced in running multiple paid ad campaigns in Google Ads, Meta, and StackAdapt with proven results of increasing MQLs and reducing CPC and CPL
- Managed successful ad campaigns targeting a US audience, preferred
- Experienced in service-related ad campaigns including targeting, positioning, and messaging is advantageous
- Expert-level Hubspot operational user, especially in:
- Breeze Intelligence
- Implementing lead scoring model (from scratch)
- Building and optimising lifecycle automation workflows
- AI-powered content/email generation
- Attribution and campaign reporting
Deliverables we expect
- Paid campaign audit & optimisation roadmap
- Email nurture and lead gen workflow maps & Hubspot implementation
- Fully implemented lead scoring model aligned to BrightLocal's ICPs
- Attribution and funnel performance dashboard
- Landing page and lead gen asset performance benchmarks
- Documentation and playbooks for campaign setup, scoring logic, routing rules, and handover
Interim Performance & Demand Generation Manager employer: BrightLocal ??
Contact Detail:
BrightLocal ?? Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Interim Performance & Demand Generation Manager
✨Tip Number 1
Familiarise yourself with HubSpot's features, especially the AI tools and lifecycle automation workflows. Being able to demonstrate your expertise in these areas during discussions will show us that you can hit the ground running.
✨Tip Number 2
Prepare to discuss your previous experience with paid media campaigns, particularly in Google Ads and Meta. Highlight specific examples where you've successfully increased MQLs and reduced costs, as this will resonate well with our goals.
✨Tip Number 3
Brush up on your knowledge of lead scoring models and how to implement them effectively. We want to see that you can create a scoring model tailored to our ideal customer profiles, so be ready to share your approach.
✨Tip Number 4
Think about how you would optimise landing pages and lead capture flows. Be prepared to discuss A/B testing strategies and what metrics you would focus on to drive conversions, as this is crucial for the role.
We think you need these skills to ace Interim Performance & Demand Generation Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in B2B SaaS and demand generation. Focus on specific achievements related to paid performance campaigns, MQL growth, and HubSpot expertise.
Craft a Compelling Cover Letter: In your cover letter, emphasise your ability to stabilise and improve paid media performance. Mention any relevant experience with Google Ads, Meta, and StackAdapt, and how you can contribute to the company's goals.
Showcase Relevant Skills: Clearly outline your skills in campaign optimisation, lead scoring models, and lifecycle automation workflows. Use specific examples to demonstrate your proficiency with HubSpot and any AI tools you've used.
Prepare for Potential Questions: Think about how you would approach the responsibilities listed in the job description. Be ready to discuss your strategies for auditing campaigns, setting up workflows, and measuring success during an interview.
How to prepare for a job interview at BrightLocal ??
✨Showcase Your B2B SaaS Experience
Make sure to highlight your previous experience in B2B SaaS, especially any specific results you've achieved in demand generation and paid performance. Be ready to discuss how you increased MQLs and reduced CPC and CPL in past roles.
✨Demonstrate HubSpot Expertise
Since the role requires expert-level HubSpot skills, prepare to discuss your experience with HubSpot's features, particularly in setting up lead scoring models and lifecycle automation workflows. Bring examples of how you've used HubSpot to drive results.
✨Prepare for Campaign Audits
Be ready to talk about your approach to auditing and optimising paid media campaigns. Discuss specific strategies you've employed in Google Ads, Meta, or StackAdapt that led to improved performance and MQL growth.
✨Discuss Your Project Management Skills
This role requires strong project documentation and stakeholder communication skills. Prepare examples of how you've successfully managed projects, documented processes, and communicated with stakeholders to ensure smooth operations.
