At a Glance
- Tasks: Support marketing campaigns, automate workflows, and enhance user conversion in a dynamic environment.
- Company: Join BrightLocal, a forward-thinking company committed to diversity and inclusion.
- Benefits: Enjoy a competitive salary, performance bonuses, hybrid working, and a personal learning budget.
- Other info: Flexible working arrangements and a supportive team culture await you.
- Why this job: Kickstart your career in Revenue Operations while making a real impact on marketing success.
- Qualifications: Experience with HubSpot CRM and a passion for data-driven marketing.
The predicted salary is between 30000 - 40000 £ per year.
We’re looking for a Marketing Operations Executive to help power our Revenue Operations across Marketing and Sales. This is a great opportunity for someone looking to build a career in Revenue Operations, particularly in marketing automation, lifecycle marketing, and data-driven growth. This role focuses primarily on Marketing Operations and lifecycle automation, working closely with the Growth Manager to improve how we convert users across the customer journey - particularly trial-to-paid conversion.
You’ll help build and optimise behaviour-led workflows, triggered email automations, and CRM processes in HubSpot that support scalable growth. Around 75% of the role supports Marketing, with the remaining focus helping Sales teams operate more efficiently.
What you’ll be doing
- Marketing Operations
- Support the setup and execution of marketing campaigns in HubSpot
- Build and manage lists, forms, and properties used for lead capture and lifecycle management
- Create and optimise behaviour-led workflows and triggered email automation
- Support lifecycle programmes focused on trial activation, engagement, and conversion
- Help track campaign performance, attribution, and marketing effectiveness
- Ensure workflows and campaigns run on clean, well-governed CRM data
- Work closely with Marketing to turn campaign ideas into scalable system execution
- Lifecycle Automation & Conversion
- Design workflows based on user behaviour and platform insights
- Test, monitor, and optimise automated email journeys
- Identify opportunities to improve trial-to-paid conversion
- Ensure lifecycle workflows are documented, governed, and scalable
- Monitor automation performance and support ongoing optimisation
- Sales Operations Support
- Support CRM administration for Sales and SDR teams
- Maintain lead routing, pipelines, lifecycle stages, and deal processes
- Help manage SDR workflows, sequences, and sales automation
- Support sales reporting and dashboards
- CRM Management & Data Quality
- Own day-to-day CRM administration within HubSpot
- Maintain high standards of data quality and governance
- Conduct audits, clean-ups, de-duplication, and validation
- Manage lifecycle stages, properties, and lead statuses
- Support data imports and identify issues affecting reporting or automation
- Reporting & Operational Insight
- Maintain dashboards used by Marketing and Sales
- Support recurring and ad hoc reporting
- Ensure reporting is accurate, timely, and aligned to agreed definitions
- User Support & Collaboration
- Act as a first point of contact for CRM-related questions
- Support Marketing and Sales teams with HubSpot best practices
- Help onboard new users and maintain internal documentation
- Collaborate with Marketing, Sales, SDR teams, and RevOps stakeholders
What we’re looking for
- Essential skills
- Hands-on experience using HubSpot CRM (Marketing Hub & Sales Hub)
- Experience building automated workflows and lifecycle journeys
- Experience managing CRM lifecycle stages, properties, and segmentation
- Experience supporting campaign tracking and attribution reporting
- Practical experience maintaining CRM data quality
- Understanding of lead routing, pipelines, and sales processes
- Ability to interpret marketing metrics such as open rates, CTR, activation and conversion rates
- Working knowledge of GDPR and data compliance
- Interest in AI tools and automation to improve operational efficiency
- Nice to have
- Experience in a SaaS or subscription business
- Familiarity with product-led growth or free trial models
- Experience working with Sales Development (SDR) teams
The type of person who thrives in this role
- Detail-oriented - you understand how small configuration changes impact systems
- Systems-minded - you think in processes, logic, and automation
- Data-curious - interested in how operational improvements drive revenue
- Comfortable balancing structured governance with fast-paced marketing
- Proactive in spotting automation opportunities and inefficiencies
- Able to communicate with both technical and non-technical teams
- Motivated to build a career in Revenue Operations or Marketing Operations
The Perks (The important details)
- Salary: Dependent on experience
- Performance-based bonus: Up to 20% of base salary (10% company performance + 10% team performance)
- Hybrid Working: 2 days a week in our Brighton office for full-time team members
- Holiday: 25 days + bank holidays + your birthday off!
- Duvet days: 3 duvet days per year
- Healthcare: Vitality Healthcare
- Learning & Development: £1000 per annum personal learning budget
Our commitment to inclusion
At BrightLocal, we believe the best ideas come from diverse perspectives. We are proud to be an equal opportunity employer, and we are committed to building a team where everyone feels welcome, supported, and able to do their best work. When people feel they belong, great things happen. We strongly encourage applications from women and underrepresented groups in our industry. If this role excites you, but you do not meet every single requirement, we would still love to hear from you. Research shows that some people are less likely to apply unless they meet 100% of the criteria. Your experience, perspective, and potential matter more than ticking every box. We are open to flexible working arrangements and are happy to make reasonable adjustments at any stage of the recruitment process. If you need anything to feel comfortable and confident applying, just let us know. We are here to help.
Marketing Operations Executive in Brighton employer: BrightLocal ??
BrightLocal is an exceptional employer that prioritises a people-first culture, offering a competitive salary and a generous benefits package including a personal learning budget and hybrid working options. With a strong focus on employee growth, the Digital Customer Success Lead role provides opportunities for mentorship and leadership within a collaborative environment, making it an ideal place for those looking to make a meaningful impact in customer success.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Operations Executive in Brighton
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for BrightLocal ?? and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like BrightLocal ?? are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with BrightLocal ?? on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at BrightLocal ??. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Operations Executive in Brighton
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit BrightLocal ??. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of BrightLocal ??:Show us that you’ve done your homework! In your application, briefly mention what you admire about BrightLocal ??’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at BrightLocal ??
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at BrightLocal ?? will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At BrightLocal ??, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
