At a Glance
- Tasks: Lead and evolve BrightLocal's content strategy for AI-driven discovery and multi-channel distribution.
- Company: Join a dynamic team at BrightLocal, a leader in digital marketing solutions.
- Benefits: Enjoy a competitive salary, hybrid working, generous holiday, and personal learning budget.
- Other info: Inclusive culture that values diverse perspectives and encourages applications from all backgrounds.
- Why this job: Shape the future of content marketing and make a real impact on business growth.
- Qualifications: Proven experience in content strategy, leadership, and adapting to changing discovery trends.
The predicted salary is between 60000 - 80000 £ per year.
About the role
BrightLocal’s content engine currently drives 100% of our inbound pipeline. It’s a strong foundation, but search and discovery are changing fast, and we need to change with it. We’re looking for a Content Lead who has already begun navigating this shift. Someone who understands the move toward AI-driven discovery, zero-click search, and multi-channel content distribution, and has started to evolve their approach beyond traditional SEO. This role is about leading that transformation here.
You’ll take an established, high-performing, SEO-led and education-led content function and reshape its next chapter: diversifying where and how our audience discovers us, strengthening our brand visibility beyond search, and ensuring content drives measurable impact across the entire customer journey, not just organic traffic. This is a marketing leadership role with a strong change mandate. You’ll set direction, introduce new frameworks, challenge existing ways of working, and lead the team through that evolution. We’re looking for someone who has led teams and led change before, bringing people with them while raising the bar on what content can deliver.
You’ll lead and develop two talented Content Managers, and work closely with Product, Digital & Demand, Brand & Comms, and Commercial to ensure content is aligned with positioning, campaigns, lifecycle marketing, and commercial goals.
If you’ve led content in-house in SaaS, owned performance beyond organic traffic, and have experience evolving a content strategy in response to how discovery is changing, we’d love to hear from you.
What you’ll do
- Strategy & Leadership
- Own and evolve BrightLocal’s content strategy—shifting from a traditional SEO-led model to a multi-surface, AI-influenced discovery approach.
- Set clear direction, translating strategy into focused plans, priorities, and KPIs tied to pipeline, revenue impact, and brand visibility.
- Lead, develop, and inspire the content team (2 Content Managers), guiding them through changes in how content is planned, created, and measured.
- Act as a change leader, challenging existing approaches, introducing new frameworks, and embedding more effective ways of working.
- Partner with senior stakeholders (Leadership, Product, Brand) to ensure content supports business goals and evolving discovery behaviour.
- Innovation & Growth
- Stay ahead of shifts in search, AI, and content discovery, turning emerging trends into practical strategy.
- Expand where and how we show up, diversifying content distribution beyond owned channels.
- Drive experimentation with new formats, platforms, and content models, with a clear focus on impact.
- Content Planning & Creation
- Evolve content planning from SEO-led to audience-first, multi-channel delivery aligned to how users now discover and engage.
- Maintain high editorial standards across all formats and channels.
- Guide the creation of content that not only informs and educates but is designed for visibility across different discovery environments.
- Optimisation & Measurement
- Redefine success metrics for a zero-click, AI-influenced landscape, moving beyond traffic to visibility, influence, and revenue impact.
- Ensure content is optimised for discoverability across search, AI surfaces, and other key channels.
- Use data and insight to continuously improve performance and demonstrate ROI.
- Governance & Process
- Build and evolve workflows that enable speed, experimentation, and high-quality output at scale.
- Balance strong editorial governance with the flexibility needed to adapt to new formats and channels.
About you
- Demonstrable experience in content strategy and leadership within B2B SaaS, tech, or digital marketing. Experience targeting SMBs or marketing agencies is a plus.
- Proven track record of building and evolving content strategies that drive measurable commercial growth—not just organic traffic.
- Experience owning KPIs tied to pipeline, revenue, MRR or ARR.
- Strong understanding of how content discovery is changing (AI, zero-click search, multi-channel) and experience adapting your approach in response.
- Experience leading teams (at least 2+ people) and successfully guiding them through change.
- Confident working with senior stakeholders across Product, Sales, and Marketing, with strong commercial acumen.
- Experience building scalable systems, workflows, and governance, not just managing content output.
- Deep expertise in SEO, performance optimisation, and analytics, with a clear view of their role in a broader, evolving content strategy.
What We Offer
- Competitive salary (DOE)
- Up to 20% bonus
- Hybrid working (2 days a week in the Brighton office)
- 25 days holiday + bank holidays + your birthday off
- 3 duvet days per year
- Vitality Healthcare
- £1,000 annual personal learning budget
- Growth units (Global long term incentive plan)
- A friendly, supportive team with a strong, people-first culture
Our commitment to inclusion
At BrightLocal, we believe the best ideas come from diverse perspectives. We are proud to be an equal opportunity employer, and we are committed to building a team where everyone feels welcome, supported, and able to do their best work. When people feel they belong, great things happen. We strongly encourage applications from women and underrepresented groups in our industry. If this role excites you, but you don’t meet every single requirement, we’d still love to hear from you. Research shows that some people are less likely to apply unless they meet 100% of the criteria. Your experience, perspective, and potential matter more than ticking every box. We are open to flexible working arrangements and are happy to make reasonable adjustments at any stage of the recruitment process. If you need anything to feel comfortable and confident applying, just let us know. We are here to help.
Content Marketing - Head/Director in Brighton employer: BrightLocal ??
BrightLocal is an exceptional employer that prioritises a people-first culture, offering a competitive salary and a generous benefits package including a personal learning budget and hybrid working options. With a strong focus on employee growth, the Digital Customer Success Lead role provides opportunities for mentorship and leadership within a collaborative environment, making it an ideal place for those looking to make a meaningful impact in customer success.
StudySmarter Expert Advice🤫
We think this is how you could land Content Marketing - Head/Director in Brighton
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for BrightLocal ?? and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like BrightLocal ?? are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with BrightLocal ?? on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at BrightLocal ??. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Content Marketing - Head/Director in Brighton
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit BrightLocal ??. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of BrightLocal ??:Show us that you’ve done your homework! In your application, briefly mention what you admire about BrightLocal ??’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at BrightLocal ??
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at BrightLocal ?? will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At BrightLocal ??, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
