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- Tasks: Lead and innovate BrightLocal's content strategy to inspire and empower local businesses.
- Company: BrightLocal, a leading local SEO platform with a people-first culture.
- Benefits: Competitive salary, hybrid working, generous holiday, and personal learning budget.
- Why this job: Shape impactful content that drives growth for local businesses and communities.
- Qualifications: Proven experience in content strategy and leadership within digital marketing.
- Other info: Join a supportive team dedicated to making local marketing simple and effective.
The predicted salary is between 36000 - 60000 £ per year.
At BrightLocal, we make local marketing simple. We give businesses the clarity, confidence, and visibility they need to grow. When our customers succeed, their communities grow with them.
About the role
We’re looking for a strategic and visionary leader to drive BrightLocal’s content strategy and guide a talented team. You’ll be responsible for ensuring our content delivers measurable impact; inspiring, educating, and empowering marketers and local businesses. You’ll shape and oversee the full content ecosystem - from the BrightLocal Academy to educational guides, campaigns, and thought leadership - ensuring everything we produce is effective, on-brand, and built to perform. This role blends creativity with structure: you’ll set the vision, define the strategy, build the frameworks, and lead the processes that make great, scalable content.
What you will do
- Strategy and leadership
- Own and evolve a content strategy that supports business goals and strengthens our brand.
- Turn strategy into clear roadmaps, priorities, and measurable goals.
- Lead and mentor two Content Managers, plus a wider group of contributors, helping them do their best work.
- Partner with Leadership, Product, and Customer Success to spot opportunities that drive growth and engagement.
- Represent content at a senior level, championing its value across the business.
- Content planning and creation
- Build and oversee an integrated content calendar across channels.
- Set clear editorial standards for tone, structure, and storytelling, keeping our voice consistent and human.
- Guide the creation of content that informs, educates, and converts, from BrightLocal Academy modules to campaigns and customer stories.
- Make complex topics simple and actionable, so our audience feels confident, not overwhelmed.
- Optimization and measurement
- Build a culture of continuous improvement through performance tracking and insight.
- Ensure content is optimized for search, user experience, and engagement.
- Adapt strategy as the search landscape evolves.
- Use analytics to demonstrate the impact and return on investment of content.
- Governance and process
- Design clear workflows for briefing, creation, review, and approval.
- Protect and strengthen BrightLocal’s voice through strong editorial governance and quality control.
- Innovation and growth
- Stay ahead of trends in content, AI, and digital marketing.
- Test new formats and channels to expand our reach and relevance.
- Look for opportunities to create those small "aha" moments that make our content stick.
About you
You have strong experience in content strategy and editorial leadership within SaaS, tech, or digital marketing. Experience targeting SMBs or agencies is a bonus. You have built and executed content strategies that deliver measurable growth. You understand SEO, the evolving search landscape, and how to optimize content for performance. You are a confident, supportive leader who knows how to develop and inspire creative teams. You communicate clearly and collaborate well with senior stakeholders. You are organized, data-driven, and creative, able to balance big-picture thinking with hands-on delivery.
What We Offer
- Competitive salary (DOE)
- Up to 20% bonus
- Growth units (Global long-term incentive plan)*
- Hybrid working (2 days/week in Brighton office)
- 25 days holiday + bank holidays + your birthday off
- 3 duvet days per year
- Vitality Healthcare
- £1,000 annual personal learning budget
- A friendly, supportive team with a strong, people-first culture
*Participation is subject to eligibility and plan rules, and any payout is not guaranteed.
About BrightLocal
Behind every search for a café, dentist, plumber or restaurant is a local business working hard to serve its community. BrightLocal is a leading local SEO platform trusted by thousands of agencies, brands, and businesses worldwide. Our tools help marketers track rankings, manage online reputation, audit performance, and turn complex search data into actionable insight - transforming online visibility into real-world growth. We believe local businesses deserve powerful tools to compete with confidence and strengthen the communities they serve.
Content Marketing Lead Marketing · Brighton · employer: BrightLocal Enterprise
Contact Detail:
BrightLocal Enterprise Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Marketing Lead Marketing · Brighton ·
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend local marketing events, join online forums, or even hit up social media groups. The more you engage, the better your chances of landing that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work. Whether it’s blog posts, campaigns, or content strategies, make sure it’s easy to access and visually appealing. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews like it’s game day! Research the company, understand their content strategy, and come armed with ideas on how you can contribute. Show them you’re not just another candidate; you’re the one they’ve been looking for.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing applications directly from passionate candidates. It shows initiative and gives us a chance to see your enthusiasm for joining the team at BrightLocal.
We think you need these skills to ace Content Marketing Lead Marketing · Brighton ·
Some tips for your application 🫡
Show Your Passion for Content: When you're writing your application, let your enthusiasm for content marketing shine through! We want to see how much you care about creating impactful content that helps businesses grow. Share examples of your past work that demonstrate your love for storytelling and strategy.
Tailor Your Application: Make sure to customise your application for the role at BrightLocal. Highlight your experience in content strategy and how it aligns with our mission to simplify local marketing. We appreciate candidates who take the time to connect their skills with what we do!
Be Clear and Concise: We value clarity in communication, so keep your application straightforward and to the point. Use bullet points where possible to make it easy for us to read. Remember, we’re looking for someone who can make complex topics simple and actionable!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team at BrightLocal!
How to prepare for a job interview at BrightLocal Enterprise
✨Know Your Content Strategy
Before the interview, dive deep into BrightLocal's content strategy and recent campaigns. Be ready to discuss how you would evolve their current approach and what measurable goals you would set. This shows that you’re not just interested in the role but are already thinking strategically about their content.
✨Showcase Your Leadership Style
Prepare examples of how you've successfully led and mentored teams in the past. Highlight your ability to inspire creativity while maintaining structure. Discuss specific instances where your leadership directly contributed to a successful content project or campaign.
✨Demonstrate Data-Driven Decision Making
Be ready to talk about how you’ve used analytics to measure content performance in previous roles. Bring examples of how you adapted strategies based on data insights. This will show that you understand the importance of optimisation and continuous improvement in content marketing.
✨Stay Ahead of Trends
Research current trends in content marketing, AI, and digital marketing before your interview. Be prepared to discuss how you would incorporate these trends into BrightLocal’s content strategy. Showing that you’re proactive about innovation will impress the interviewers and demonstrate your forward-thinking mindset.
