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- Tasks: Build scalable marketing operations in HubSpot, focusing on automation and lead generation.
- Company: BrightLocal is a leading local SEO platform helping businesses grow their online presence.
- Benefits: Enjoy remote work flexibility and competitive pay while making a real impact.
- Why this job: Join a dynamic team where your expertise will shape the future of marketing at BrightLocal.
- Qualifications: 5+ years of HubSpot experience, especially in B2B SaaS marketing and automation.
- Other info: Work remotely with a collaborative team and enjoy a fast-paced, innovative environment.
The predicted salary is between 36000 - 60000 £ per year.
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Talent Acquisition Lead @ BrightLocal | SAAS | Scale-up/Start-up Specialist
This is a focused, high-impact contract to establish a scalable marketing operations infrastructure in HubSpot. You\’ll be building the foundation for our demand generation engine, including advanced automation workflows, lead scoring models, and attribution systems that our permanent team can inherit and scale.
We\’re seeking a HubSpot power user who can architect sophisticated marketing automation systems that scale. You should be someone who thinks strategically about the entire customer journey while executing tactically on complex technical implementations.
The ideal candidate will have experience working with high-growth B2B SaaS companies and can demonstrate measurable improvements in lead qualification, conversion rates, and marketing efficiency through HubSpot optimisation.
This is a high-impact, focused contract where your work will directly influence BrightLocal\’s growth trajectory and establish the foundation for our long-term demand generation success.
About BrightLocal
BrightLocal is a leading local SEO platform serving agencies and businesses worldwide. We\’re currently scaling our demand generation infrastructure and need an expert HubSpot specialist to build foundational systems that will drive long-term growth.
Key Objectives
- Build a scalable lead generation infrastructure using HubSpot\’s advanced features
- Implement sophisticated lead scoring and qualification systems aligned to BrightLocal\’s ICPs
- Create automated lifecycle workflows for lead nurturing and pipeline acceleration
- Establish attribution and reporting frameworks for campaign performance tracking
- Document and hand over comprehensive playbooks for permanent team adoption
Core Responsibilities
Lead Generation Infrastructure
- Design and implement automated lead capture workflows from multiple sources (webinars, newsletter subscribers, Academy participants)
- Build lead routing and enrichment systems
- Create qualification and nurture sequences segmented by product interest, persona, industry sector, and behaviour
- Integrate all lead sources into unified HubSpot workflows with proper attribution
Advanced Lead Scoring Model
- Develop a comprehensive lead scoring framework based on BrightLocal\’s ICPs
- Implement multi-factor scoring logic combining:
- Firmographics (company size, industry, location)
- Intent signals (demo requests, pricing page views, competitor research)
- Leverage Breeze Intelligence and HubSpot AI for predictive scoring refinement
- Define sales handoff thresholds and pipeline readiness criteria
- Create automated score-based workflows for different customer journeys
Lifecycle Email Automation
- Design sophisticated email nurture sequences for different customer segments:
- New leads to MQLs by customer segment, industry sector, product interest (Local SEO Services, Citation Builder, Reputation Manager)
- Lapsed trialists or CB sign-ups who didn’t convert – how to re-engage
- Sales meetings that failed to convert – how to nurture until in-market
- Implement behavioural trigger workflows based on engagement patterns and drop-off points
- Utilise HubSpot\’s AI content assistant for rapid, high-quality email copy creation
- Apply Breeze Intelligence insights to optimise send timing and content personalisation
Attribution & Performance Tracking
- Establish multi-touch attribution models for campaign performance measurement
- MQL generation and quality metrics
- Campaign ROI and cost per acquisition
- Lead progression through funnel stages
- Conversion rates by source and campaign
- Create automated reporting workflows for stakeholder visibility
- Implement advanced tracking for paid campaigns integration
- Deploy smart content and personalisation based on lifecycle stage and lead score
- Implement dynamic CTAs that adapt to visitor behaviour and profile
- Create A/B testing frameworks for forms, landing pages, and email sequences
- Optimise lead capture flows to maximise conversion from existing traffic
Required Experience & Skills
- 5+ years of advanced HubSpot experience with Marketing Hub Professional/Enterprise
- Breeze Intelligence implementation and optimisation
- Advanced workflow automation and branching logic
- Lead scoring model development from scratch
- Smart content and personalisation engines
- Attribution modelling and campaign tracking
- AI-powered content generation tools
- Proven track record implementing complex marketing automation for B2B SaaS companies
Technical Requirements
- Advanced workflow architecture – ability to design complex, multi-step automation sequences
- Data integration expertise – connecting HubSpot with multiple lead sources and platforms
- Attribution modeling experience – setting up multi-touch attribution and campaign tracking
- API and integration knowledge – leveraging HubSpot\’s API for custom workflows
- Advanced reporting and analytics – creating sophisticated dashboards and performance tracking
Strategic Marketing Knowledge
- B2B SaaS marketing experience with an understanding of complex buyer journeys
- Lead scoring methodology – experience developing scoring models aligned to ICPs
- Lifecycle marketing expertise – designing nurture sequences for different customer stages
- Conversion optimisation – proven track record improving lead capture and progression rates
Soft Skills
- Excellent documentation skills – creating comprehensive playbooks and process documentation
- Project management abilities – managing multiple complex implementations simultaneously
- Stakeholder communication – translating technical implementations into business value
- Independent working style – able to work autonomously and hit the ground running
Deliverables & Success Metrics
Primary Deliverables
- Complete lead scoring model with documented logic and automated workflows
- Advanced lead generation workflows with multi-source integration
- Attribution and reporting dashboard with automated stakeholder reporting
- Smart content and personalisation framework for website and email optimisation
- Detailed documentation package including:
- Lead scoring methodology and maintenance guides
- Email sequence templates and optimisation playbooks
- Handover training materials
Success Metrics
- Lead generation, qualification, and sales funnel progression
- Improve Lead to MQL to Customer conversion rate = self-serve
- Improve Lead to SQL to Customer conversion rate = sales intervention
- Automation efficiency – reduced manual lead processing time by 75%+
- Attribution clarity – comprehensive campaign performance visibility
- Scalability readiness – systems capable of handling 3x lead volume growth
- Team adoption – smooth handover with a permanent team fully trained
Project Timeline
Week 1-2: Discovery & Planning
- Audit the existing HubSpot setup and identify optimisation opportunities
- Define ICPs and lead scoring criteria with stakeholder input
- Design workflow architecture and automation sequences
- Create a project roadmap and a milestone delivery schedule
Week 3-6: Core Implementation
- Build a lead scoring model with testing and refinement
- Implement automated lead capture and routing workflows
- Create lifecycle email sequences with AI-powered content
- Develop attribution tracking and reporting dashboards
- Conduct comprehensive testing of all workflows and automations
- Implement smart content and personalisation features
- Optimise forms, CTAs, and conversion points
- Create A/B testing frameworks for ongoing optimisation
Week 9-12: Documentation & Handover
- Conduct team training sessions on new systems
- Provide ongoing support during the transition period
- Deliver final performance reports and optimisation recommendations
Working Arrangements
- UK timezone working hours with overlap for stakeholder collaboration
- Remote working with occasional video calls for key milestone reviews
- Direct collaboration with Marketing Operations, Sales, and Analytics teams
- Weekly progress reviews with clear milestone delivery expectations
Start Date: ASAP
Day Rate: Competitive (based on experience)
Time Commitment: Full-time equivalent
Seniority level
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Seniority level
Mid-Senior level
Employment type
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Employment type
Contract
Job function
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Job function
Marketing
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Industries
Advertising Services and Marketing Services
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HubSpot Marketing Operations Specialist employer: BrightLocal ??
Contact Detail:
BrightLocal ?? Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land HubSpot Marketing Operations Specialist
✨Tip Number 1
Familiarise yourself with HubSpot's advanced features, especially those related to marketing automation and lead scoring. Being able to discuss specific functionalities and how you've used them in past roles will demonstrate your expertise and make you stand out.
✨Tip Number 2
Showcase your experience with B2B SaaS companies by preparing examples of measurable improvements you've achieved in lead qualification and conversion rates. This will help illustrate your impact and align with BrightLocal's goals.
✨Tip Number 3
Network with current or former employees of BrightLocal on platforms like LinkedIn. Engaging with them can provide insights into the company culture and expectations, which can be invaluable during interviews.
✨Tip Number 4
Prepare to discuss your project management skills and how you've successfully managed multiple complex implementations simultaneously. Highlighting this ability will show that you're ready to hit the ground running in a fast-paced environment.
We think you need these skills to ace HubSpot Marketing Operations Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience with HubSpot and any relevant B2B SaaS projects. Use specific metrics to demonstrate your impact, such as improvements in lead qualification or conversion rates.
Craft a Compelling Cover Letter: In your cover letter, explain why you're passionate about marketing operations and how your skills align with BrightLocal's needs. Mention specific HubSpot features you have successfully implemented in the past.
Showcase Relevant Projects: Include examples of previous projects where you built lead generation infrastructures or implemented advanced automation workflows. Highlight your role and the outcomes achieved.
Highlight Soft Skills: Don't forget to mention your excellent documentation skills and project management abilities. These are crucial for the role and will show that you can effectively communicate complex technical implementations.
How to prepare for a job interview at BrightLocal ??
✨Showcase Your HubSpot Expertise
Make sure to highlight your advanced experience with HubSpot, especially in Marketing Hub Professional/Enterprise. Be prepared to discuss specific projects where you've implemented complex marketing automation and how it benefited the organisation.
✨Demonstrate Strategic Thinking
Since the role requires a strategic approach to the customer journey, come ready to share examples of how you've thought strategically about lead generation and nurturing. Discuss how your tactical implementations have led to measurable improvements in conversion rates.
✨Prepare for Technical Questions
Expect questions about advanced workflow architecture, data integration, and attribution modelling. Brush up on your technical knowledge and be ready to explain how you would set up multi-touch attribution models and connect HubSpot with various lead sources.
✨Communicate Clearly and Confidently
Strong communication skills are essential for this role. Practice explaining complex technical concepts in simple terms, as you'll need to translate your work into business value for stakeholders. Be confident in your ability to document processes and create comprehensive playbooks.
