Digital Graphic Design Lead in Manchester

Salary: Salary up to £38,000 • Location: ManchesterDigital Graphic Designer LeadSalary up to £38,000LocationManchesterPurposeReporting into the Head of Digital Growth, you’ll be an important part of the global marketing team, working closely with the other designers alongside writers, videographers, digital marketers and campaign managers to create high converting digital assets and compelling graphics, marketing materials, sales collaterals, banners, emails, presentations and more.The ideal candidate will have 5-10 years’ experience in graphic design. You will love collaborating with others to share ideas and feedback and be capable of working independently. Additionally, you will enjoy ideating, be organised and have a high attention to detail.Hours of workMonday – Friday 9am – 5:30pmDay-to-day responsibilities include but are not limited to the below:Create graphic and motion graphic design projects from initial concept and brief to final production – such as social media graphics, internal comms materials, whitepapers, eBooks, infographics, elements for websites etcLead on developing our brand guidelines on global briefs maintaining corporate standards across all graphics and optimise our brand position to be relevant by paid and unpaid media channelsWork with external agencies where appropriate to maintain brand standards – ensuring everything is aligned with brand guidelinesWorking closely with the wider marketing, UX and sales team and other cross-functional teams to create compelling graphics for maximum impactWorking closely with digital paid media and SEO teams to support in B2B lead, wins and revenue targets, by creating digital assets that drive a high conversion of click throughs, view throughs and form completionsUnderstanding performance analytics with channels such as Performance Max (Google), display networks such as GDN and Stackadapt, paid social media channels such as via META and email automation to understand performance of your digital assets and leverage data insights to action creative optimisations that drive conversionManaging a matrix team structure with both multi-media producers and graphic designers with direct management within the UK team and delivery management with designers in CA and ANZ territories aligning to product go-to-market deliverables, spot legislation change comms to always on nurture and lead generation campaigns meeting our sales targetsUnderstand current market trends when designing for specific audiences and lead on ideation for new creative concepts, application by channel and hero brand campaignsLead the creative team to adopt innovative new technologies such as AI to enhance creative outputsManage storytelling & storyboards for multi-channel and multi-asset campaigns driving continuity across all channels and applying a funnel approach that drives the “next best action” by the target audienceKey requirements Required skills and experienceExcellent in the Adobe Suite (especially Illustrator, Photoshop, & InDesign)Experience in creating templates in CanvaProficient in AfterEffects would be advantageousProficient in Outlook, Excel, PowerPoint and WordSelf-starting and curiousExperience using AI tooling such as Runway, VEO to create motion graphics and videosUp to date with design trends on different marketing platforms -Excellent communication and organisational skillsAbility to work independently and with a teamAttention to detail and accuracyGood time management and prioritisation skillsIdeally hold a BA Hons Degree in Graphic Design, Computer Graphics, Digital Design, Art or a directly related fieldBasic understanding of commercial design processes and good knowledge of design aestheticsUnderstanding of design best optimised for different platforms and marketing channelsMust present a strong portfolio during interview or upon requestBrightHR BenefitsEnhanced holidays – 25 days increasing to 27 after 2 years’ service and 28 after 5 years’ service (22 Days for Field Sales)Private health care cover after 5 years’ serviceNew business referral schemeAccess to Health ShieldAccess to the EAP serviceRefer a friend schemePaid birthday leavePension scheme contribution increasing to 5% after 5 years’ service and again to 7% after 7 years’ serviceGroup life insuranceEye care contributionFree fruit (office-based staff)Travel Season Ticket loan schemeMilestone recognitionDiscounted products – Manchester City centre parking (AO Arena) / First Bus Travel Club Membership / Microsoft Home User programme / Anglian Home ImprovementsPace health Club (situated in the park Inn) discounted gym membership and spa treatmentsPark Inn 20% food and drink discountNew Century 20% food and drink discountRevolution De Cuba 20% food and drink discountCycle 2 Work scheme* after probationary periodOn site GymBright Exchange perksValues & BehavioursLiving the company values of We care, We take action, we innovate, we inform, and we do the right thingWe lead by example and recognise those living our valuesWe drive the narrative by inspiring and engaging our teamWe collaborate with rigor and embrace diversity of thoughtWe deliver with a united voiceWe take ownership by staying close to team performance by Super Coaching and Walking the WalkWe keep our approach simple and stick to the playbook to deliver on promiseWe think critically and commercially, assess the situation before jumping to the solutionWe are BrightHR; the only software powered by HR, health & safety, and legal experts. Everything you need to simply manage your staff, all in one place, PLUS free tools to set your business apart.We are on a mission to transform people management for businesses. We’ve been making life easier for employers since 2015 with our range of innovative software, are providing HR, H&S, and business support to over 95,000 businesses globally.We are a people business. The market moves quickly and so do we. We put the customer first, working hard and always looking ahead, purposefully innovating to ensure peace of mind.BrightHR is an Equal Opportunity and Disability Confident Employer, committed to diversity and inclusion without regard to protected characteristics
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