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- Tasks: Create and manage TikTok content strategies for brands, analyzing performance and trends.
- Company: Join a cutting-edge social commerce agency transforming brand engagement through innovative video content.
- Benefits: Enjoy a dynamic work environment with opportunities for creativity and hands-on experience.
- Why this job: Be at the forefront of social commerce, shaping how brands connect with audiences on TikTok.
- Qualifications: Must be a TikTok pro with content creation skills and a knack for influencer collaboration.
- Other info: Ideal for creative thinkers eager to dive into the fast-paced world of social media marketing.
The predicted salary is between 36000 - 60000 £ per year.
This social commerce agency is reshaping how brands thrive in the era of socially enabled transactions. They\’ve curated a portfolio of exceptional brands, unlocking their potential for Social Commerce revenue growth.
They provide an end-to-end solution that sees them manage everything from logistics and forecasting to affiliate management and Live Shopping. With a blend of unparalleled experience, expertise, and state-of-the-art technology, they\’re changing the way brands think about the highest growth channel in E-commerce.
Role overview:
As a content specialist, you are a subject matter expert in short video content on TikTok. You will need to stay up to date with all of the latest TikTok trends and understand, to a granular, specific level, what makes an effective TikTok video. You will use your knowledge to brief both Affiliate Content creators (i.e. creators who post content about our brands on their own profiles), UGC creators (i.e. creators who make content for us to post on our brands’ own TikTok handles) and our brand partners themselves (so that they can post effective, high-quality brand-building content). You will build out our collective understanding of what drives short video sales by running A/B tests and closely analysing performance (e.g. measuring whether the length of a shoppable video impacts sales performance). You will own a marketing budget for Brand Organic Content and will negotiate with content creators to deliver high quality and volume of content.
Core responsibilities:
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Write briefs and scripts for Affiliate Content Creators
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Generate branded Organic content and influence brand-building content
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Run tests and analyse results to improve understanding of the key drivers of video performance.
Who you are:
- Native TikTok user. You know TikTok inside out including what’s trending, how to edit videos in the best way, which text to use, which audio works well etc. You likely are a content creator yourself.
- Creative. You enjoy coming up with creative, sometimes whacky or controversial video concepts.
- Highly organised and structured. You are a planner. You are able to design and organise multiple content calendars for multiple products across multiple brands.
- Clear communicator. You can communicate your ideas and concepts both verbally and in the form of a well-structured brief to creators.
- Willing to get your hands dirty. This is not a purely theoretical role. As with any early-stage start-up, you will need to balance theory with hands-on execution. You may even be asked to create content yourself.
Essential qualifications:
- Existing knowledge, understanding and experience of working with Influencers and Affiliates selling on Social Commerce platforms (primarily TikTok Shop).
- Content creation and editing skills.
Preferred qualifications:
- Experience with creative brand strategy (either at a Creative Agency or with a particular focus on social media).
- Experience working at an early-stage start-up.
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Social Media Content Strategist employer: BrighterBox
Contact Detail:
BrighterBox Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Content Strategist
✨Tip Number 1
Stay on top of TikTok trends by regularly browsing the app and engaging with popular content. This will not only help you understand what resonates with audiences but also allow you to showcase your knowledge during interviews.
✨Tip Number 2
Create a portfolio of your own TikTok videos or campaigns you've worked on. Highlight your creativity and ability to drive engagement, as this will demonstrate your hands-on experience and understanding of effective content strategies.
✨Tip Number 3
Network with other content creators and influencers in the TikTok space. Building relationships can provide valuable insights and potentially lead to referrals or recommendations for the role you're interested in.
✨Tip Number 4
Familiarize yourself with A/B testing methodologies and analytics tools. Being able to discuss how you would measure video performance and optimize content based on data will set you apart from other candidates.
We think you need these skills to ace Social Media Content Strategist
Some tips for your application 🫡
Understand the Role: Make sure you fully grasp the responsibilities and qualifications outlined in the job description. Highlight your experience with TikTok and social commerce in your application.
Showcase Your Creativity: Since creativity is key for this role, include examples of your past work or projects that demonstrate your ability to create engaging TikTok content. Consider linking to your own TikTok profile or portfolio.
Tailor Your Application: Customize your CV and cover letter to reflect the specific skills and experiences that align with the job requirements. Use keywords from the job description to make your application stand out.
Communicate Clearly: In your application, ensure that your ideas are communicated clearly and concisely. Structure your cover letter to effectively convey your understanding of the role and your enthusiasm for the company.
How to prepare for a job interview at BrighterBox
✨Show Your TikTok Expertise
Be prepared to discuss the latest TikTok trends and demonstrate your understanding of what makes a successful video. Share examples of your own content or campaigns you've worked on that highlight your knowledge of the platform.
✨Prepare Creative Concepts
Think outside the box and come up with some creative, unique video ideas that could work for the brands you'll be representing. This will showcase your ability to generate engaging content and your understanding of brand-building.
✨Demonstrate Organizational Skills
Since the role requires managing multiple content calendars, be ready to discuss how you prioritize tasks and stay organized. You might even want to bring a sample content calendar to illustrate your planning skills.
✨Communicate Clearly
Practice articulating your ideas clearly and concisely. Whether it's discussing your creative concepts or explaining your analysis of video performance, strong communication is key in this role.
