Marketing Manager - Work Remotely

This company is revolutionising social commerce, reshaping how brands (like TRIP drinks(!)) They\’ve curated a portfolio of exceptional brands, and are unlocking their potential for social commerce revenue growth. With a blend of unparalleled experience, expertise and state-of-the-art technology, they\’re changing the way brands think about the highest growth channel in E-commerce – social commerce, with a focus on TikTok Shop. On TikTok Shop, Affiliate content (both short video and live shopping) is the largest contributor to brand revenue. In this role, you are responsible for 1) deciding which affiliate content creators to work with, 2) building processes to contact them at scale, 3) approving and distributing product samples, 4) ensuring creators regularly post content and 5) building communities to keep creators engaged and motivated to generate sales. You are the subject matter expert on affiliate marketing, providing your expertise to support all the company’s brands. Manage the outreach and contracting of all Affiliate Content Creators . You will spend time researching and analysing what makes an effective affiliate content creator. You will then combine that knowledge with knowledge of the brand to ensure you find creators that fit each brand’s customer base. You will build processes and manage overseas Virtual Assistants to contact hundreds of creators every day, encouraging them to produce content for our brands. Black Friday) or product launches, suggesting a specific combination of different creator types and posting windows to maximise impact. You will monitor the efficiency of your creator outreach (e.g. tracking time taken from first contact to video creation) and make changes to the process to improve conversion rate and speed. Build communities to maximise creator output and performance.You will build communities of creators in Lark and WhatsApp groups, partnering with Content Specialists to share video concepts and best practices to encourage them to make more effective videos. You will also run competitions to encourage increased content output. Analyse Affiliate performance, improving our understanding of which creators perform best. You are ultimately responsible for the performance of Affiliate content as a revenue lever. You will need to regularly analyse and understand Affiliate performance, monitoring changes in content output and impact on sales. You will continuously refine your view on what makes an effective content creator, removing the weaker creators from communities and increasing collaboration with high-performance creators. You are able to manage the scale and complexity of multiple brands, products and creators. You enjoy analysing large data sets, identifying insights and using them to drive actions. You are confident expressing your opinion on the right path forward and will clearly call out risks and potential delays.