Affiliate Marketing Executive

This company is revolutionising social commerce, reshaping how brands thrive and grow in an era of socially enabled transactions. They have curated a portfolio of exceptional (well-known and seriously cool) brands, and are unlocking their potential for social commerce revenue growth. They provide an end-to-end solution that sees them manage everything from logistics and forecasting to affiliate management and Live Shopping. With a blend of unparalleled experience, expertise, and state-of-the-art technology, they are changing the way brands think about the highest growth channel in E-commerce.

Role overview: On TikTok Shop, Affiliate content (both short video and live shopping) is the largest contributor to brand revenue. In this role, you are responsible for:

• Deciding which affiliate content creators to work with.
• Building processes to contact them at scale.
• Approving and distributing product samples.
• Ensuring creators regularly post content.
• Building communities to keep creators engaged and motivated to generate sales.

You are the subject matter expert on affiliate marketing, providing your expertise to support all the company’s brands.

Core responsibilities:

• Manage the outreach and contracting of all Affiliate Content Creators.
• Research and analyse what makes an effective affiliate content creator, combining that knowledge with knowledge of the brand to ensure you find creators that fit each brand’s customer base.
• Build processes and manage overseas Virtual Assistants to contact hundreds of creators every day, encouraging them to produce content for our brands.
• Manage a budget of samples, commissions and even fixed fees to agree collaborations with creators.
• Build Affiliate strategies for key campaign moments (e.g. Black Friday) or product launches, suggesting a specific combination of different creator types and posting windows to maximise impact.
• Monitor the efficiency of your creator outreach and make changes to the process to improve conversion rate and speed.
• Build communities of creators in Lark and WhatsApp groups, partnering with Content Specialists to share video concepts and best practices to encourage them to make more effective videos.
• Run competitions to encourage increased content output.
• Analyse Affiliate performance, improving our understanding of which creators perform best.
• Regularly analyse and understand Affiliate performance, monitoring changes in content output and impact on sales.
• Continuously refine your view on what makes an effective content creator, removing the weaker creators from communities and increasing collaboration with high-performance creators.

Who you are:

• Highly organised and structured, able to manage the scale and complexity of multiple brands, products and creators, comfortable working to tight deadlines.
• Naturally analytical, enjoying analysing large data sets, identifying insights and using them to drive actions.
• Process oriented, able to build and standardise processes to manage the scale of dealing with thousands of creators.
• Clear communicator, confident expressing your opinion on the right path forward and clearly calling out risks and potential delays.

Essential qualifications: Existing knowledge, understanding and experience of working with Influencers and Affiliates selling on Social Commerce platforms (primarily TikTok Shop).