At a Glance
- Tasks: Lead and inspire sales teams to achieve international recruitment goals.
- Company: Bright World, a leading organisation in international student guardianship and education services.
- Benefits: Hybrid working, competitive salary, and opportunities for international travel.
- Other info: Collaborative culture focused on professional excellence and student welfare.
- Why this job: Join a passionate team making a real difference in students' lives worldwide.
- Qualifications: Proven experience in sales and marketing within international education.
The predicted salary is between 42000 - 58800 £ per year.
About Bright World
Bright World Education & Guardianships is one of the UK's most established international student guardianship and education services organisations. We support students from around the world as they study at UK boarding schools and colleges, providing expert care and guidance to help them thrive. With small but active teams in the UK and China, and a network of international agents and partner schools, we are expanding our global reach.
The Role
As Director of Sales & Marketing, you'll play a pivotal leadership role, shaping and executing Bright World's sales and marketing strategy across multiple markets. You'll oversee our sales teams in the UK and China, as well as our Digital & Social Media Manager, ensuring consistent brand messaging, growth in student recruitment, and effective digital communication. This is a strategic yet hands-on position – perfect for a results-driven leader with a passion for international education and a proven record in sales management, marketing strategy, and digital growth.
Key Responsibilities
- Lead and motivate the UK and China sales teams to achieve international recruitment targets.
- Develop and implement a robust sales strategy for growth in key international markets.
- Manage relationships with education agents, UK boarding schools, and direct client families.
- Oversee all digital marketing, social media, and content marketing activities.
- Manage the company website, ensuring SEO optimisation and lead conversion.
- Liaise with external SEO and digital advertising agencies to deliver effective campaigns.
- Plan and manage the annual marketing and events budget.
- Create branded sales and marketing materials and presentations using Canva.
- Organise and attend education fairs, webinars, and international recruitment events.
- Utilise HubSpot CRM to manage pipelines, track performance, and analyse sales data.
- Serve on the Senior Management Team, contributing to business strategy and providing out-of-hours support as part of the duty manager rota.
About You
We're looking for an innovative and energetic leader who can combine strategic insight with operational excellence. You will bring:
- Proven experience in sales and marketing management within the international education, guardianship, or student recruitment sector.
- Strong leadership and team management experience, ideally across multiple countries.
- Expertise in digital marketing, social media strategy, and content creation.
- Confidence using HubSpot CRM, Microsoft Office, and design tools such as Canva.
- Excellent communication, negotiation, and presentation skills.
- Willingness to travel in the UK and overseas and to work flexibly, including occasional out-of-hours support.
Desirable:
Experience developing education agent networks and managing school partnerships. Understanding of SEO, Google Ads, and digital advertising metrics. Strong analytical skills and a data-driven approach to decision-making.
What We Offer
Hybrid working pattern: 3 days in our Hurstpierpoint office, 2 days from home (Tuesdays and Wednesdays optional). Senior leadership position within a growing international education company. Opportunity to travel internationally and represent Bright World at events and conferences. Collaborative, purpose-driven culture focused on student welfare and professional excellence.
If you are an experienced Sales & Marketing professional with a passion for international education and a drive to achieve results — we'd love to hear from you. Apply now with your CV and a cover letter explaining why you're the perfect fit for this exciting leadership opportunity.
Job Type: Full-time
Pay: £42,000.00 per year
Work Location: Hybrid remote in Haywards Heath
Director of Sales in Haywards Heath employer: Bright World Education & Guardianships Ltd
Bright World Education & Guardianships is an exceptional employer, offering a dynamic and collaborative work culture that prioritises student welfare and professional excellence. With a hybrid working model based in Hurstpierpoint, employees benefit from a flexible schedule, opportunities for international travel, and a senior leadership role that fosters personal and professional growth within the expanding international education sector.
Contact Details:
Bright World Education & Guardianships Ltd Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Director of Sales in Haywards Heath
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Director of Sales at Bright World Education & Guardianships Ltd, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Bright World Education & Guardianships Ltd. Tailor your message to explain why you’re drawn to them and how you can contribute as a Director of Sales. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Director of Sales in Haywards Heath
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Bright World Education & Guardianships Ltd:When writing your cover letter, make sure to tailor your message specifically for Bright World Education & Guardianships Ltd. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Bright World Education & Guardianships Ltd
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Bright World Education & Guardianships Ltd that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Bright World Education & Guardianships Ltd that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Bright World Education & Guardianships Ltd’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
