Junior Performance Creative Alchemist [Creative Strategist in Training]

PLEASE NOTE: We will only be considering candidates who send an email to toby@brightshift.co.uk alongside their application. These positions are massively over subscribed, so tell us why this is the role for you. Do your worst - and get creative!

At Bright/Shift, we help the brands who deserve to win, the ones making people healthier, the planet better, and life genuinely easier, by turning performance data into creative firepower. It’s simple: We are very good at making very good ads. And we're looking for someone who wants to learn how to do that at the highest level we operate: on our production-led clients, the ones we run real shoots for.

The Mission

We exist to make creativity perform. To use insight, storytelling, and experimentation to build ads that move people and move metrics. This role learns to do exactly that, working at the intersection of strategy, storytelling, and performance, with one advantage most juniors never get: you're not only studying other people's ads. You're sitting on a goldmine of original footage from our own shoots, real people telling real stories, and helping turn it into ads that win.

Where You Fit

We run our biggest clients in cells of three. A Creative Account Lead owns the strategy and the relationship. A Production PCA builds the ads. And you are the engine underneath both of them: the person who knows what the data is saying and what footage we have to say it with. You're a junior, and this is a real seat. You're not fetching and carrying. You're the voice in the room on insight and footage, a genuine input into what gets made. And the role is built so you grow, in one of two directions, both of which we'll come to.

What You’ll Own

• Insights and performance analysis: You live in the ad accounts and you come out knowing what they're telling us. Every month, across the cell's clients, you pull and read the performance: top ads by spend, cost per acquisition, click-through rate, thumbstop and hold rate. But numbers aren't the job. The job is the why. Why did this ad win? What belief did it tap? What stopped the scroll?
• Footage knowledge and sourcing: Every shoot we run produces a library: talking heads, B-roll, hooks, concepts, hours of original footage of real people. You're the keeper and navigator of that library. You know what each shoot captured, you keep it searchable and organised.
• Ideation setup: Great ideation starts from a rich canvas, never a blank one. You build that canvas. Before every ideation phase, you set up the board: pulling together the insights, the creative references, the audience beliefs, the comments, and the relevant footage.

What you'll support

• Briefing: Support the Production PCA writing our famously heavy briefs.
• The modular build: Support the PCA as they build brand-new ads out of shoot footage.
• Deliveries and project management: Support the rhythm of sending work to clients and keeping the cadence tight.

Tools You’ll Learn

• Foreplay for creative referencing and inspiration.
• Motion for ad performance analysis.
• Miro for ideation and Sprint mapping.
• Bright/Tracker + The Bright/Brain, our internal AI stack for insights and hypothesis-building.
• Our footage library, where every shoot lives, searchable and tagged.
• Slack, Notion, and Google Workspace for collaboration.

Who’s This For

We're looking for the DNA of a great performance creative strategist, early in the journey: You get why ads work. Not just whether something looks good, but what made someone stop and act. You find that genuinely fascinating. You're comfortable with data and creative with it. You can sit in an ad account and read it, and you care more about what the numbers mean than the numbers themselves. You're organised, proactive, collaborative, and hungry.

Potential Pathways

This role is built to lead somewhere. Two paths open up from it, and Junior PCAs who've grown with us have moved into both: the PCA path and the strategist's route.

What we will commit to: Production-Led is our highest-value offering and the one we're investing in hardest, so the room to rise is real and growing. And we hire juniors to grow them, not to park them.

What good looks like in the first months: Your insights are the kind the cell builds its strategy on. You know the footage cold, and you're already the person the PCA comes to when they need a specific moment. Your ideation setups make the sessions fly. You've started supporting on briefs and builds, learning the craft hands-on.

What we're offering: £26–30k DOE Hybrid working: One day a week in our Whitechapel office (or once a fortnight if you’re further afield). The rest from a location that works best for you! 25 days holiday + bank holidays Private healthcare through Vitality £400 annual growth fund for learning and development.