Junior Performance Creative Alchemist [Creative Strategist in Training] in Dartford

PLEASE NOTE: We will only be considering candidates who send an email alongside their application. These positions are massively oversubscribed, so tell us why this is the role for you. Do your worst - and get creative!

You know how some people can look at an ad and just get why it works? Why one hook stops you cold and another gets scrolled past without a thought? If you've ever caught yourself breaking down a TikTok for its pacing, or screenshotting Meta ads "for inspo," keep reading. This might be your creative home.

At Bright/Shift, we help the brands who deserve to win, the ones making people healthier, the planet better, and life genuinely easier, by turning performance data into creative firepower. It’s simple: We are very good at making very good ads. And we're looking for someone who wants to learn how to do that at the highest level we operate: on our production-led clients, the ones we run real shoots for.

The Mission

We exist to make creativity perform. To use insight, storytelling, and experimentation to build ads that move people and move metrics. This role learns to do exactly that, working at the intersection of strategy, storytelling, and performance, with one advantage most juniors never get: you're not only studying other people's ads. You're sitting on a goldmine of original footage from our own shoots, real people telling real stories, and helping turn it into ads that win.

Where You Fit

We run our biggest clients in cells of three. A Creative Account Lead owns the strategy and the relationship. A Production PCA builds the ads. And you are the engine underneath both of them: the person who knows what the data is saying and what footage we have to say it with. You're a junior, and this is a real seat. You're not fetching and carrying. You're the voice in the room on insight and footage, a genuine input into what gets made. And the role is built so you grow, in one of two directions, both of which we'll come to.

What You’ll Own

• Insights and performance analysis
  • You live in the ad accounts and you come out knowing what they're telling us.
  • Every month, across the cell's clients, you pull and read the performance: top ads by spend, cost per acquisition, click-through rate, thumbstop and hold rate. But numbers aren't the job. The job is the why. Why did this ad win? What belief did it tap? What stopped the scroll? You learn to translate data into tension, the insight underneath the metric, not the metric itself.
  • Concretely, you'll:
  • Analyse the last 30 days of performance for each client and surface what's working and what's dying.
  • Track the results of our own tests: what variable we changed, what happened, what it taught us.
  • Mine comments for the things the data alone never tells you, the way real people talk about the product.
  • Spot the audience beliefs and tensions worth attacking in the next round of creative.
  • Package all of it into the monthly insight report that feeds both our internal knowledge base and the strategy calls the Creative Account Lead runs.
• Footage knowledge and sourcing
  • Every shoot we run produces a library: talking heads, B-roll, hooks, concepts, hours of original footage of real people. You're the keeper and navigator of that library. You know what each shoot captured, you keep it searchable and organised, and in the room you're the voice saying "we have exactly that" or "we shot that moment, here it is." When the Production PCA is building an ad and needs a specific soundbite or a specific shot, you're how they find it in seconds instead of scrubbing for an hour.
  • You also connect the two halves of your own role: you know what footage we have and what the ad account needs, so you can spot when we're sitting on the exact clip to fill a gap.
• Ideation setup
  • Great ideation starts from a rich canvas, never a blank one. You build that canvas. Before every ideation phase, you set up the board: pulling together the insights, the creative references, the audience beliefs, the comments, and the relevant footage, and organising it so the team walks in ready to create. For production work, you organise it around the shoot's structure, by shooting block and component, so the thinking has a clear playground. You do the creative referencing too: hunting down formats, references, and inspiration that could spark the next winner.

What you'll support

A PCA's craft stands on three pillars: briefing, ideation, and creative delivery. You'll support across all three, learning each by working alongside people who are great at it.

• Briefing. Support the Production PCA writing our famously heavy briefs. You'll learn what makes a brief so complete that the creative team never has to ask a single question: naming conventions, deliverable specs, copy and hook variations, creative direction.
• The modular build. Support the PCA as they build brand-new ads out of shoot footage, learning how a transcript and a pile of B-roll become a finished ad. This is where you learn rough cuts and the craft of assembly.
• Deliveries and project management. Support the rhythm of sending work to clients and keeping the cadence tight, so nothing slips. You're not responsible for these yet. You're in them, learning them, getting better every Sprint. And because you're across all of it, you become the cell's safety net: when someone's on holiday or off sick, you've been close enough to absorb the slack. That makes you valuable fast.

Tools You’ll Learn

We'll teach you how to use, and more importantly how to think through, the tools that supercharge creative strategy:

• Foreplay for creative referencing and inspiration.
• Motion for ad performance analysis.
• Miro for ideation and Sprint mapping.
• Bright/Tracker + The Bright/Brain, our internal AI stack for insights and hypothesis-building.
• Our footage library, where every shoot lives, searchable and tagged, the raw material you'll come to know better than anyone.
• Slack, Notion, and Google Workspace for collaboration and calm chaos.

Who’s This For

We're looking for the DNA of a great performance creative strategist, early in the journey:

• You get why ads work. Not just whether something looks good, but what made someone stop and act. You find that genuinely fascinating.
• You're comfortable with data and creative with it. You can sit in an ad account and read it, and you care more about what the numbers mean than the numbers themselves.
• You're organised. You're the one who knows where everything is.
• You're proactive. You don't wait to be told. You spot what's needed and bring it.
• You're collaborative. The cell works because three people bring three perspectives. You're good with people and you like building something together.
• You're hungry. This role rewards someone who wants to rise.

No set number of years required. We care about the instinct and the hunger far more than the CV.

Potential Pathways

This role is built to lead somewhere. Two paths open up from it, and Junior PCAs who've grown with us have moved into both.

• The PCA path. If you fall for the strategy and the building, the ideation, the briefs, turning footage into ads that win, you grow toward becoming a PCA and owning the build yourself. The strategist's route.
• The Creative Producer path. If what grabs you is the footage and the shoots, being close to capture, to the people, to the day the raw material gets made, you grow toward producing shoots. The maker's route.

We're straight about how you get there. Progression is earned, not timed. Most people find their feet around the 12-month mark, but moving up depends on two things: you being ready, and the business needing the seat. We'd rather say that plainly than sell you a ladder that isn't there.

What good looks like in the first months

• Your insights are the kind the cell builds its strategy on, not a report nobody reads.
• You know the footage cold, and you're already the person the PCA comes to when they need a specific moment.
• Your ideation setups make the sessions fly.
• You've started supporting on briefs and builds, learning the craft hands-on.
• You're the dependable third of the cell, the person who makes the other two better at their jobs.

What we're offering

£26–30k DOE Hybrid working: One day a week in our Whitechapel office (or once a fortnight if you’re further afield). The rest from a location that works best for you! 25 days holiday + bank holidays Private healthcare through Vitality £400 annual growth fund for learning and development A front-row seat to learn performance creative inside a studio that’s redefining how creativity and data work together.