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- Tasks: Lead sales and marketing strategy for luxury care homes, driving occupancy growth and creative initiatives.
- Company: Award-winning luxury care provider with a strong reputation in the sector.
- Benefits: Competitive salary, hybrid working, 25 days leave, and bonus structure.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Make a real impact in a growing, family-run organisation with creative freedom.
- Qualifications: Experience in sales and marketing leadership within the care sector.
The predicted salary is between 50000 - 60000 £ per year.
We are recruiting for an exciting newly created opportunity with an award-winning luxury care provider operating across home counties. This is a key strategic appointment created to support continued growth, occupancy performance and the ongoing development of the group’s sales and marketing function. The organisation has an excellent reputation within the sector, with a portfolio of high-quality residential, nursing and dementia care homes, including several Outstanding rated services and further developments planned.
The Role
As Head of Sales & Marketing, you will lead the group’s commercial sales and marketing strategy across a portfolio of 9 homes, with a particular focus on driving occupancy growth within newer luxury developments. You will oversee the existing marketing function, support and mentor home-based CRMs and work closely with the senior leadership team to develop creative and commercially focused initiatives that strengthen enquiry generation, conversions and brand presence. This role would suit a commercially minded and relationship-driven individual who enjoys autonomy, creativity and working within a collaborative, non-corporate environment.
Key Responsibilities
- Lead sales and marketing strategy across the group’s care homes
- Drive occupancy growth and support homes to achieve budget targets
- Support and mentor Customer Relations Managers across the group
- Manage and develop the existing marketing team
- Work alongside external PPC and website agencies
- Develop creative and innovative approaches to enquiry generation and conversion
- Support homes with local networking, events and community engagement
- Oversee marketing materials, branding consistency and promotional activity
- Work collaboratively with Home Managers and the wider leadership team
- Introduce KPI accountability and performance reporting where appropriate
Candidate Profile
- Previous sales and marketing leadership experience within the care sector
- Strong commercial awareness and sales mentality
- Creative thinker with modern marketing ideas and approaches
- Inspirational and adaptable leadership style
- Comfortable working with KPIs and accountability measures
- Hands-on, collaborative and proactive approach
- Able to thrive within a growing, family-run organisation
Working Pattern & Benefits
- Primarily Head Office based with some travel to homes as required
- Hybrid working available (maximum 1 day working from home)
- 25 days annual leave plus bank holidays
- Bonus/commission structure
Interested? Contact Lisa at Bright Selection for more information.
Head of Sales Marketing employer: Bright Selection
Contact Detail:
Bright Selection Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Sales Marketing
✨Tip Number 1
Network like a pro! Reach out to your connections in the care sector and let them know you're on the hunt for a Head of Sales & Marketing role. You never know who might have the inside scoop on an opportunity or can put in a good word for you.
✨Tip Number 2
Get social! Use platforms like LinkedIn to showcase your expertise in sales and marketing. Share insights, engage with industry content, and connect with key players in the care sector. This will help you build your personal brand and attract potential employers.
✨Tip Number 3
Prepare for interviews by researching the company thoroughly. Understand their values, recent developments, and challenges they face in the care sector. This will allow you to tailor your responses and demonstrate how you can drive occupancy growth and enhance their marketing strategy.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got some fantastic opportunities waiting for you, and applying directly can sometimes give you an edge. Plus, it shows you’re genuinely interested in being part of our team!
We think you need these skills to ace Head of Sales Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Head of Sales & Marketing role. Highlight your previous leadership experience in sales and marketing within the care sector, as this will catch our eye!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your creative thinking and commercial awareness. Tell us why you’re passionate about driving occupancy growth and how you can contribute to our award-winning team.
Showcase Your Achievements: Don’t just list your responsibilities; share your successes! Include specific examples of how you've driven sales or improved marketing strategies in previous roles. Numbers and results speak volumes!
Apply Through Our Website: We encourage you to apply directly through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any updates from us!
How to prepare for a job interview at Bright Selection
✨Know Your Stuff
Before the interview, dive deep into the company’s background and its care homes. Understand their values, recent achievements, and challenges in the sector. This will help you tailor your responses and show that you're genuinely interested in the role.
✨Showcase Your Leadership Style
As a Head of Sales & Marketing, your leadership style is crucial. Be ready to discuss how you've successfully led teams in the past, particularly in the care sector. Share specific examples of how you've mentored others and driven results through collaboration.
✨Bring Creative Ideas to the Table
This role requires a creative thinker, so come prepared with innovative marketing strategies or campaigns you've implemented before. Think about how you can apply these ideas to drive occupancy growth in luxury developments and enhance brand presence.
✨Prepare for KPI Discussions
Since the role involves working with KPIs and accountability measures, be ready to discuss how you've used data to inform your decisions in previous roles. Highlight any experience you have in setting and achieving targets, and how you’ve reported on performance.