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For Companies At a Glance
- Tasks: Lead sales and marketing strategy for luxury care homes, driving occupancy growth and creative initiatives.
- Company: Award-winning luxury care provider with a strong reputation and exciting growth plans.
- Benefits: Competitive salary, hybrid working, 25 days leave, bonuses, and employee discounts.
- Other info: Join a growing, family-run organisation with excellent career development opportunities.
- Why this job: Make a real impact in a collaborative environment while leading innovative marketing strategies.
- Qualifications: Strong commercial awareness, creative thinking, and inspirational leadership skills.
We are recruiting for an exciting newly created opportunity with an award-winning luxury care provider operating across home counties. This is a key strategic appointment created to support continued growth, occupancy performance and the ongoing development of the group's sales and marketing function. The organisation has an excellent reputation within the sector, with a portfolio of high-quality residential, nursing and dementia care homes, including several Outstanding rated services and further developments planned.
The Role
As Head of Sales & Marketing, you will lead the group's commercial sales and marketing strategy across a portfolio of 9 homes, with a particular focus on driving occupancy growth within newer luxury developments. You will oversee the existing marketing function, support and mentor home-based CRMs and work closely with the senior leadership team to develop creative and commercially focused initiatives that strengthen enquiry generation, conversions and brand presence. This role would suit a commercially minded and relationship-driven individual who enjoys autonomy, creativity and working within a collaborative, non-corporate environment.
Key Responsibilities
- Lead sales and marketing strategy across the group's care homes
- Drive occupancy growth and support homes to achieve budget targets
- Support and mentor Customer Relations Managers across the group
- Manage and develop the existing marketing team
- Work alongside external PPC and website agencies
- Develop creative and innovative approaches to enquiry generation and conversion
- Support homes with local networking, events and community engagement
- Oversee marketing materials, branding consistency and promotional activity
- Work collaboratively with Home Managers and the wider leadership team
- Introduce KPI accountability and performance reporting where appropriate
Candidate Profile
- Strong commercial awareness and sales mentality
- Creative thinker with modern marketing ideas and approaches
- Inspirational and adaptable leadership style
- Comfortable working with KPIs and accountability measures
- Hands-on, collaborative and proactive approach
- Able to thrive within a growing, family-run organisation
Working Pattern & Benefits
- Competitive salary based on experience and expectation
- Primarily Head Office based with some travel to homes as required
- Hybrid working available (maximum 1 day working from home)
- 25 days annual leave plus bank holidays
- Bonus/commission structure
- Blue Light Card access
- Employee discount schemes
- Cycle to Work Scheme
- Refer a Friend Scheme
- Recognition awards and team events
- Training and professional development support
- Wellbeing and financial support initiatives
Interested? Contact Lisa at Bright Selection for more information.
Head of Sales & Marketing employer: Bright Selection Ltd
Contact Detail:
Bright Selection Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Sales & Marketing
✨Tip Number 1
Network like a pro! Reach out to your connections in the care sector and let them know you're on the hunt for a Head of Sales & Marketing role. You never know who might have the inside scoop on an opportunity or can put in a good word for you.
✨Tip Number 2
Get social! Use platforms like LinkedIn to showcase your expertise in sales and marketing. Share insights, engage with industry content, and connect with key players in the luxury care sector. This will help you stand out and attract potential employers.
✨Tip Number 3
Prepare for interviews by researching the company thoroughly. Understand their values, recent developments, and what makes them unique in the care sector. This knowledge will help you tailor your responses and demonstrate your genuine interest in the role.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got some fantastic opportunities waiting for you, and applying directly can give you a better chance of getting noticed. Plus, it’s super easy to keep track of your applications!
We think you need these skills to ace Head of Sales & Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Head of Sales & Marketing role. Highlight your commercial awareness and any creative marketing strategies you've implemented in the past.
Craft a Compelling Cover Letter: Use your cover letter to showcase your personality and passion for the role. Talk about why you're excited about working with a luxury care provider and how you can contribute to their growth and success.
Showcase Your Leadership Style: In your application, emphasise your inspirational and adaptable leadership style. Share examples of how you've mentored teams or driven successful initiatives in previous roles.
Apply Through Our Website: We encourage you to apply directly through our website for a smoother process. This way, we can easily track your application and get back to you quicker!
How to prepare for a job interview at Bright Selection Ltd
✨Know Your Stuff
Before the interview, dive deep into the company’s background, especially their sales and marketing strategies. Familiarise yourself with their portfolio of care homes and any recent developments. This will not only show your genuine interest but also help you tailor your responses to align with their goals.
✨Showcase Your Creativity
As a Head of Sales & Marketing, creativity is key. Prepare examples of innovative marketing campaigns you've led or unique sales strategies you've implemented. Be ready to discuss how you can bring fresh ideas to their existing marketing function and drive occupancy growth in their luxury developments.
✨Demonstrate Leadership Skills
This role requires an inspirational and adaptable leadership style. Think of specific instances where you've successfully mentored team members or led a project. Highlight your hands-on approach and how you foster collaboration within teams, as this aligns perfectly with their non-corporate environment.
✨Be KPI Savvy
Since the role involves working with KPIs and accountability measures, come prepared to discuss how you've used data to drive performance in previous roles. Share examples of how you've introduced KPI accountability in your past positions and the positive impact it had on sales and marketing outcomes.