Senior Digital Analyst

Senior Digital Analyst – Permanent

We are looking for a Senior Digital Analyst to join a reputable and people-focussed organisation. A company that can propel your career forward, and also provide you with a brilliant package so you enjoy your life inside and outside of work? Are you looking to play a key part in an exciting team?

What is in it for you:

• Salary of up to £55,000
• Private Medical Insurance and virtual GP Service 365 days a year.
• Performance related annual bonus.
• Indulge in a generous holiday allowance with a minimum of 7.2 weeks, with the opportunity to buy more.
• Ongoing learning opportunities and training, to help you achieve the job and career you want.

The role:

• Data analysis and interpretation: Analyse website traffic, customer behaviour, and conversion rates to derive actionable insights. Interpret data to inform decision-making and optimise digital journeys.
• Create and deliver regular reports and dashboards to stakeholders, highlighting key metrics and trends.
• Use data visualisation tools to present complex data in an understandable and accessible manner.
• Identify opportunities for improving website performance, user experience, and conversion rates.
• Conduct A/B testing and multivariate testing to evaluate the effectiveness of changes and enhancements.

To be considered for this role, candidates should have:

• Digital Analytics experience, focussed on customer journeys and website behaviour, working with an enterprise platform such as Adobe Analytics/Google Analytics.
• A relentless customer focus, ensuring our Digital Analytics supports the development of exceptional digital customer experiences.
• Ability to prioritise and work in a fast-paced organisation
• Experience working and debugging with a Tag Management solution.

This is a hybrid role based in the Edinburgh office (2 days a week)

If you have the skills and desire for this, then please send you CV to claire.webber@brightpurple.co.uk

Bright Purple is an equal opportunities employer: we are proud to work with clients who share our values of diversity and inclusion in our industry.