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- Tasks: Join a dynamic team to design and implement growth marketing strategies.
- Company: Bright Purple is a scaling tech product company in Edinburgh focused on the hospitality industry.
- Benefits: Enjoy hybrid work options, competitive pay, and additional compensation for results.
- Why this job: Be part of a passionate team driving innovation in a growing tech environment.
- Qualifications: Proactive marketers with a love for strategy and tech awareness are ideal.
- Other info: Fully remote work possible in extreme cases; apply now for immediate consideration!
The predicted salary is between 28800 - 48000 £ per year.
Growth Marketing Executive – (Lead Generation Consultant).
Edinburgh Hybrid – (Fully remote possible in extreme cases).
Bright Purple are on the lookout for an experienced growth marketing consultant to join a scaling tech product company in Edinburgh. This role will appeal to people who understand lead generation and really enjoy executing strategies that increase engagement with targeted customers. The perfect demand generation marketer will possess actionable tactics and strategies that can be consistently implemented and measured. The tech product serves the hospitality industry, making it both exciting and straightforward to position for success. Creativity and commercial acumen are key qualities for this marketing role.
What is in it for me?
- Once up to speed the working arrangement can be hybrid (3 days in office) – remote on offer for ideal candidate if need be.
- Paying market rate with additional compensation plan for successful results.
- A true product and tech scale-up in Edinburgh where company revenue is increasing circa 6% per month.
- Career progression opportunities as company scaling now – no longer in that start-up phase but maturing at pace.
- Workingwith a team of passionate growth marketers who are open to new ideas.
What you\’ll be doing:
- Working with a highly talented team of 4 in the existing Marketing team.
- Designing and implement marketing growth strategies that result in more customers through lead / demand generation
- Strong emphasis on segment-based marketing to help the sales team convert leads with target audience.
- Focussing on network effects, viral growth loops and targeting ICPs (Ideal Customer Profiles) to increase customer base / engagement.
What we are looking for:
- A real pro-active and passionate approach to marketing – take risks, track your results.
- A genuine love or marketing strategies and product road mapping.
- Hospitality passion be ideal along with a real tech awareness in marketing have tactics, playbooks and execute them.
- Able to work as part of a team in an office when needed and 100% remote / independently when need be.
This is a hybrid role, with three days per week being onsite in Edinburgh once up to speed. Fully remote possible in extreme cases.
Apply today for immediate consideration.
Bright Purple are an equal opportunities employer: we are proud to work with clients who share our values of diversity and inclusion in our industry.
Bright Purple | Growth Marketing Executive employer: Bright Purple
Contact Detail:
Bright Purple Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Bright Purple | Growth Marketing Executive
✨Tip Number 1
Familiarize yourself with the hospitality industry and its unique challenges. Understanding the specific needs of this sector will help you tailor your marketing strategies effectively.
✨Tip Number 2
Showcase your experience with lead generation tactics in your conversations. Be ready to discuss specific campaigns you've executed and the measurable results they achieved.
✨Tip Number 3
Highlight your creativity and commercial acumen during interviews. Prepare examples of how you've used innovative approaches to drive engagement and conversion in previous roles.
✨Tip Number 4
Demonstrate your ability to work both independently and as part of a team. Share experiences where you've successfully collaborated with others while also thriving in remote settings.
We think you need these skills to ace Bright Purple | Growth Marketing Executive
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Growth Marketing Executive position. Tailor your application to highlight your experience in lead generation and marketing strategies.
Showcase Your Creativity: In your application, emphasize your creative approach to marketing. Provide examples of past campaigns or strategies you've implemented that demonstrate your ability to engage targeted customers effectively.
Highlight Relevant Experience: Make sure to detail your experience in segment-based marketing and any familiarity with the hospitality industry. This will show that you have the specific knowledge needed for this role.
Tailor Your CV and Cover Letter: Customize your CV and cover letter to reflect the skills and qualities mentioned in the job description. Use keywords from the listing to ensure your application stands out to recruiters.
How to prepare for a job interview at Bright Purple
✨Show Your Passion for Marketing
Make sure to express your genuine love for marketing strategies and product road mapping during the interview. Share specific examples of how you've successfully implemented creative marketing tactics in the past.
✨Demonstrate Your Lead Generation Expertise
Prepare to discuss actionable tactics and strategies you've used for lead generation. Highlight your experience with segment-based marketing and how it has helped convert leads into customers.
✨Emphasize Team Collaboration
Since this role involves working closely with a talented marketing team, be ready to talk about your experiences collaborating with others. Share instances where teamwork led to successful marketing campaigns.
✨Understand the Hospitality Industry
Familiarize yourself with the hospitality industry and its unique challenges. Be prepared to discuss how your marketing strategies can specifically benefit tech products in this sector.
