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- Tasks: Lead digital performance campaigns and optimise acquisition strategies for a SaaS platform.
- Company: Join a scaling tech product company in Edinburgh focused on the hospitality industry.
- Benefits: Enjoy hybrid working, competitive pay, and a bonus plan for successful results.
- Why this job: Be part of a passionate team driving growth in a maturing tech scale-up with career progression.
- Qualifications: 5+ years in digital performance marketing, especially in hospitality or SaaS; proficiency in paid media platforms.
- Other info: Bright Purple values diversity and inclusion, offering equal opportunities for all applicants.
The predicted salary is between 36000 - 60000 £ per year.
Bright Purple are on the lookout for an experienced Performance Marketing Manager to join a scaling tech product company in Edinburgh. You will lead digital performance campaigns, optimise acquisition strategies, and drive measurable growth for our SaaS platform. The perfect candidate will possess actionable tactics and strategies that can be consistently implemented and measured. The tech product serves the hospitality industry, making it both exciting and straightforward to position for success. Creativity and commercial acumen are key qualities for this marketing role.
What is in it for me?
- Once up to speed, the working arrangement can be hybrid (3 days in office).
- Paying market rate with additional compensation plan for successful results.
- A true product and tech scale-up in Edinburgh where company revenue is increasing circa 6% per month.
- Career progression opportunities as the company scales, now no longer in that start-up phase but maturing at pace.
- Working with a team of passionate growth marketers who are open to new ideas.
What you'll be doing:
- Conduct in-depth market research to understand local trends, competitors, and customer behaviour in new territories.
- Develop scalable playbooks for campaigns that can be easily replicated across multiple regions.
- Focus on pipeline building through paid and organic channels, particularly for new markets.
- Introduce automated processes and tools to improve marketing operations and achieve performance targets with a lean team.
- Oversee multi-language content creation to ensure consistency and relevance across territories.
- Coordinate digital launch campaigns for new markets, including paid ads, PR initiatives, and organic growth strategies.
What we are looking for:
- Proficiency with paid media platforms (Google, Meta, LinkedIn) and marketing analytics tools.
- Experience with business analytics software (e.g., Databox, Power BI, Looker) for campaign reporting and analysis.
- Strong experience with marketing automation platforms (HubSpot, Salesforce) for campaign optimisation.
- Data-driven mindset with the ability to analyse and act on performance metrics.
- 5+ years of digital performance marketing experience, ideally within hospitality or SaaS sectors.
This is a hybrid role, with three days per week being onsite in Edinburgh once up to speed. Apply today for immediate consideration. Bright Purple are an equal opportunities employer: we are proud to work with clients who share our values of diversity and inclusion in our industry.
Performance Marketing Manager employer: Bright Purple Resourcing
Contact Detail:
Bright Purple Resourcing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Manager
✨Tip Number 1
Familiarise yourself with the hospitality industry and its current trends. Understanding the specific challenges and opportunities within this sector will help you tailor your approach and demonstrate your expertise during interviews.
✨Tip Number 2
Showcase your experience with performance marketing tools and analytics platforms. Be prepared to discuss specific campaigns you've managed, focusing on how you used data to drive decisions and optimise results.
✨Tip Number 3
Network with professionals in the tech and hospitality sectors. Attend relevant events or webinars to connect with potential colleagues and gain insights that could be beneficial for your application.
✨Tip Number 4
Prepare to discuss your creative strategies for digital campaigns. Think of innovative ideas that could apply to the company's SaaS platform, as demonstrating your creativity will set you apart from other candidates.
We think you need these skills to ace Performance Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in performance marketing, particularly within the SaaS or hospitality sectors. Use specific metrics to demonstrate your success in previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and how your skills align with the company's goals. Mention your experience with paid media platforms and marketing analytics tools, as these are crucial for the role.
Showcase Your Creativity: Since creativity is key for this position, include examples of innovative campaigns you've led or contributed to. Highlight any unique strategies you implemented that resulted in measurable growth.
Demonstrate Data-Driven Decision Making: Emphasise your data-driven mindset by discussing how you've used analytics tools to inform your marketing strategies. Provide examples of how you've analysed performance metrics to optimise campaigns.
How to prepare for a job interview at Bright Purple Resourcing
✨Showcase Your Data-Driven Mindset
As a Performance Marketing Manager, it's crucial to demonstrate your ability to analyse and act on performance metrics. Be prepared to discuss specific examples of how you've used data to optimise campaigns and drive growth in previous roles.
✨Highlight Your Experience with Paid Media Platforms
Make sure to emphasise your proficiency with platforms like Google, Meta, and LinkedIn. Discuss any successful campaigns you've managed, focusing on the strategies you implemented and the results achieved.
✨Discuss Your Creative Strategies
Creativity is key in this role, so come armed with innovative ideas for digital performance campaigns. Share examples of how you've approached challenges creatively in the past, particularly in the hospitality or SaaS sectors.
✨Prepare for Questions on Market Research
Since the role involves conducting in-depth market research, be ready to talk about your methods for understanding local trends and customer behaviour. Consider discussing how you've developed scalable playbooks for campaigns based on your research findings.
