At a Glance
- Tasks: Drive growth through innovative digital marketing strategies and manage paid media campaigns.
- Company: Join Bright Network, a leading platform connecting young talent with top global companies.
- Benefits: Enjoy flexible working, generous holiday allowance, and a wellbeing budget.
- Other info: Collaborative team culture with excellent career development opportunities.
- Why this job: Make a real impact on the future of ambitious students and graduates.
- Qualifications: Hands-on experience in paid media and a data-driven mindset are essential.
The predicted salary is between 55000 - 65000 € per year.
Join Bright Network as our Senior Digital Marketing Manager.
At Bright Network, we use technology & data to connect ambitious young people from all backgrounds with the brightest career opportunities. Our leading platform provides our one million+ members with the tools, advice and insights they need to access brilliant opportunities at global companies.
As our Senior Digital Marketing Manager, you'll play a critical role in driving the growth of our member community, with primary ownership of paid acquisition channels and a strong contribution to broader acquisition and engagement strategy. You'll work collaboratively with our wider Marketing team to deliver data-led campaigns that grow our member base, increase engagement, and ensure Bright Network remains the go-to platform for ambitious students and graduates across the UK.
Specifically, you will:
- Contribute to shaping the overall acquisition strategy, using paid channel insights to inform decisions on growth targets, channel mix, and budget allocation.
- Plan, execute and manage paid media campaigns across Meta, TikTok and Google to drive member acquisition and engagement.
- Own our performance channels, with a strong focus on CPA, efficiency, and scaling what works - testing across audiences, creative, and channel mix to drive incremental growth.
- Own budget planning and allocation across channels, ensuring spend is aligned to acquisition targets and efficiency goals.
- Work closely with the wider Marketing team to ensure consistent messaging and creative alignment across paid, organic, and content channels.
- Support the events team as required to drive maximum registrations through paid.
- Brief and collaborate with designers and content creators to produce compelling ad creative and copy tailored to a student and graduate audience.
- Build a strong understanding of our student audience, their behaviours and channel performance to inform future strategy.
Does this sound like you?
- Hands-on paid media experience with demonstrable expertise across Meta and Google, managing and optimising campaigns end-to-end with a track record of hitting acquisition or engagement targets.
- Proven ability to develop and execute acquisition strategies, including being comfortable owning KPIs, budgets, and performance forecasting.
- Experience working across multiple channels, with a clear understanding of how paid, organic, and content work together to drive growth.
- A data-driven mindset, comfortable in Ad platforms and data visualisation and reporting tools, letting performance data inform your decisions.
- Comfortable owning budgets and making commercial decisions.
- A creative eye, understanding what resonates with a young audience and able to brief designers effectively.
- Organised and proactive, with the ability to manage multiple campaigns simultaneously and communicate performance clearly to stakeholders.
We can offer you:
- Work on a product that’s genuinely loved by its customers - with an NPS of 91 and a 10-year track record firmly established as no.1 players in the market.
- A direct reporting line to our CMO - working within a collaborative Marketing team.
- An exceptional benefits package including: extremely generous holiday allowance (28 days + bank holidays + 2 week Christmas closure), flexible working & "work from anywhere" policy, £50 monthly wellbeing budget, enhanced Aviva pension, private healthcare with Bupa, enhanced parental leave, regular team socials & more!
Our mission - upskilling the next generation of future talent and connecting members with opportunities they otherwise wouldn’t have access to!
Salary: £55-65,000 per annum
Start Date: ASAP
Location: London, King's Cross (with remote & flexible working - minimum 2 days per week in the office)
Application & interview process:
- 30-minute screening call with a member of our Marketing Team
- Presentation & Values Interview with the wider team
- Final Interview with our CEO
Diversity, Equity, Inclusion & Belonging Commitment: Equal opportunities for all is a core part of what we do at Bright Network. We welcome applications from candidates of all backgrounds and endeavour to run a fair and equal hiring process at all times.
Senior Digital Marketing Manager employer: Bright Network
Bright Network is an exceptional employer that fosters a collaborative and supportive work culture, allowing you to make a significant impact as a Senior Digital Marketing Manager. With a generous benefits package, including flexible working arrangements and a strong focus on employee wellbeing, you'll thrive in an environment that values growth and innovation. Join us in our mission to empower the next generation while enjoying the perks of working in vibrant London, with the opportunity to connect with leading global companies.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Digital Marketing Manager
✨Tip Number 1
Get to know the company inside out! Research Bright Network's mission, values, and recent projects. This will help you tailor your conversations during interviews and show that you're genuinely interested in being part of the team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for those interviews! Think about how your experience aligns with the role of Senior Digital Marketing Manager. Be ready to discuss specific campaigns you've managed and the results you've achieved – numbers speak volumes!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Bright Network family!
We think you need these skills to ace Senior Digital Marketing Manager
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Senior Digital Marketing Manager role. Highlight your hands-on experience with paid media and how you've driven growth in previous roles. We want to see how your skills align with our mission!
Showcase Your Data Skills:Since this role is all about data-driven decisions, don’t forget to mention your experience with analytics tools and how you've used data to optimise campaigns. We love numbers, so let us know how you’ve hit those KPIs!
Be Creative:We’re looking for someone who understands what resonates with a young audience. Share examples of creative campaigns you’ve worked on and how you briefed designers to bring your ideas to life. Show us your creative flair!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re keen on joining our team at Bright Network!
How to prepare for a job interview at Bright Network
✨Know Your Numbers
As a Senior Digital Marketing Manager, you'll need to demonstrate your understanding of key performance indicators (KPIs) and metrics. Brush up on your past campaign results, focusing on CPA, engagement rates, and budget management. Be ready to discuss how you’ve used data to inform your strategies and drive growth.
✨Showcase Your Creativity
This role requires a creative eye for compelling ad copy and visuals. Prepare examples of successful campaigns you've led that resonate with a young audience. Think about how you can bring fresh ideas to Bright Network's acquisition strategy and be ready to share those during the interview.
✨Understand the Audience
Bright Network is all about connecting with ambitious students and graduates. Research their behaviours and preferences, and think about how your experience aligns with their needs. Be prepared to discuss how you would tailor campaigns specifically for this demographic.
✨Collaborative Spirit
The role involves working closely with various teams, so highlight your collaborative experiences. Share examples of how you've successfully partnered with designers, content creators, or other marketing teams to achieve common goals. Emphasise your ability to communicate effectively and align messaging across channels.
