Senior B2B Marketing Executive in London

Bright Network - London HQ (with hybrid working) Join Bright Network as our Senior B2B Marketing Executive! For over 10 years Bright Network has used technology & data to connect ambitious students and graduates with the best career opportunities. We partner with 300+ businesses to identify tomorrow’s talent. A key growth focus is Bright Apply, a chat-based screening tool for volume hiring that improves recruiter efficiency and candidate experience. Bright Apply is built in-house by our software team and is changing the face of volume hiring.

As we continue our growth, our B2B Marketing team seeks a Senior B2B Marketing Executive to contribute to end-to-end campaigns across events, content and digital, and to strengthen our brand and market presence. We offer a collaborative environment where sales, marketing and other teams work together to add value, with events driving attendance from hundreds of clients and prospects and a strong, organic inbound pipeline. This role provides an opportunity to lead a focused demand generation strategy and build on our current success.

Responsibilities

• Plan, execute and manage lead generation marketing campaigns across multiple channels including paid LinkedIn, email, and website marketing.
• Use analytic tools and reports to measure campaign performance, identify areas for improvement and inform future plans.
• Own concept creation and promotion of webinars and in-person events that drive pipeline beyond brand awareness.
• Collaborate with the Product Team to ensure up-to-date and consistent product messaging across campaigns and Commercial Team sales conversations.
• Work closely with the Commercial Team on key initiatives, translating commercial insights into marketing campaigns and maintaining revenue-focused alignment.
• Manage our presence at third-party conferences and events and oversee relationships with third-party agencies and freelancers.

What we’re looking for (Qualifications)

• Demand/lead generation SaaS B2B marketing experience in a role that collaborates closely with Sales & Commercial teams.
• A data- and revenue-focused approach with a track record of achieving revenue-linked metrics in a scale-up environment.
• Experience leading end-to-end campaign management, with familiarity of CRM systems and email marketing platforms.
• Experience taking a new product to market and delivering marketing activity to support this.
• Creative vision to brief designers and freelancers to create assets and content for lead generation campaigns.
• Aligns with Bright Network values of growth mindset, will to win and trusted delivery, with a passion for our mission to build the workforce of tomorrow.

What’s in it for you

• With a recent £5m funding round, you’ll play a pivotal role in our next phase of growth.
• Be part of a team bringing a brand new product to market.
• Join a company with a 10-year track record as a leading market player.
• Excellent benefits package including: generous holiday allowance (28 days + 2 week Christmas closure), flexible working & "work from anywhere" policy, £50 monthly wellbeing budget, enhanced Aviva pension, private healthcare with Bupa, enhanced parental leave, regular team socials and company events, and more.
• Mission to upskill the next generation of talent and connect members with opportunities they wouldn’t have access to.

Salary: £38-45,000 per annum
Start Date: ASAP
Location: London, Liverpool Street with hybrid working (minimum 2 days per week in office)

60-minute competency interview with Head of B2B Marketing
Final interview with the CEO

Diversity, Equity, Inclusion & Belonging Commitment

Equality of opportunity is core to Bright Network. We welcome candidates from all backgrounds and recruit based on competency and potential, irrespective of gender, ethnicity, sexual orientation or disability status. For more on our DEIB commitment, please review our policies.

Diversity, Equity, Inclusion and Belonging: We strive to track and report on DEIB metrics throughout our recruitment processes. If you are uncomfortable answering any questions, you may choose "prefer not to say". The following questions are for internal reporting only and will not be shared externally.