B2B Marketing - Demand Generation Manager

Join Bright Network as our B2B Marketing - Demand Generation Manager!

Introducing Bright Network: For over 10 years at Bright Network, we’ve used technology & data to connect ambitious students and graduates, from all backgrounds, with the best career opportunities. We ensure the next generation finds the future they deserve and the 300+ businesses we’ve partnered with (including the likes of Amazon, Google & Goldman Sachs) identify the most powerful pipeline of tomorrow’s talent.

A key focus for our next phase of growth is Bright Apply, a chat-based screening tool for volume hiring. The tool eases the burden that recruitment teams are feeling with the increased volume of applications, while also providing a positive candidate experience. Built in-house by our team of software developers, Bright Apply is changing the face of volume hiring.

As we continue our work to retain our number one market position, while also driving through another period of growth, our B2B Marketing team are on the lookout for a Demand Generation Marketing Manager to join the team.

The Role: As our B2B Marketing - Demand Generation Manager, you’ll have a pivotal role in the growth of our B2B marketing through the delivery of end-to-end campaigns across events, content and digital, as well as further developing our brand and market presence. You’ll work collaboratively with our Head of B2B Marketing, Chief Marketing Officer and Commercial Team, to deliver data-led campaigns that drive demand and grow our pipeline, as well as engaging our 300+ existing clients.

Responsibilities:

• Plan, execute and manage lead generation marketing campaigns across multiple channels including paid LinkedIn, email, website etc.
• Use analytic tools and reports to measure the performance of campaigns, identify areas for improvement and inform future plans.
• Take ownership of the concept creation and promotion of webinars and in-person events which go beyond brand awareness and impact pipeline.
• Work closely with the Product Team to ensure up-to-date and consistent product messaging across campaigns and Commercial Team sales conversations.
• Work closely with the Commercial Team with key initiatives, rapidly translating commercial insights into marketing campaigns and continuing our tight revenue-focused alignment.
• Manage our presence at third party conferences and events as well as relationships with third party agencies & freelancers.

Does this sound like you?

• In-depth demand/lead generation SaaS B2B marketing experience in a role that sees you collaborate closely with Sales & Commercial teams - likely at Senior Executive or Manager level.
• A data & revenue focused approach - with a track record achieving revenue-linked metrics in a scale-up environment.
• You have taken the lead on end-to-end campaign management, with experience in using CRM systems and email marketing platforms, ideally including knowledge of Hubspot, but we are open to knowledge of other systems.
• You’ve been part of a team that’s taken a new product to market and delivered marketing activity to support this - developing an understanding of the challenges to be expected from this process.
• You have creative vision to brief designers & freelancers to create assets and content to be used in lead gen campaigns.
• You embody our values of growth mindset, will to win and trusted to deliver, and feel passionately about our mission to build the workforce of tomorrow.

If your experience looks a little different to that outlined, we’d still be keen to hear from you if this is a role that excites you and one that you think you could really excel in!

What’s in it for you?

• With a recent £5m funding round, you’ll play a pivotal role in our exciting next phase of growth.
• Be part of a team bringing a brand new product to market.
• We have a 10-year track record firmly established as no.1 players in the market.
• An exceptional benefits package including: extremely generous holiday allowance (28 days + 2 week Christmas closure).