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- Tasks: Drive growth for nurseries through data analysis and local marketing strategies.
- Company: Bright Horizons, a leading childcare provider focused on quality and community.
- Benefits: Flexible working, competitive salary, and opportunities for professional development.
- Other info: Join a supportive team that values innovation and personal growth.
- Why this job: Make a real impact in early years childcare while developing your marketing skills.
- Qualifications: 3-5 years in marketing or project management; strong analytical and communication skills.
The predicted salary is between 30000 - 40000 ÂŁ per year.
Travel required to nurseries located in Bristol, Oxford, Beaconsfield, and North London (travel 3-4 times a week) plus our offices when required. Driving licence and car is essential for this role.
Purpose of Role
To make Bright Horizons the first‑choice nursery for parents seeking early years childcare in their local area. The Marketing Executive / Growth Marketing Lead is responsible for analysing and supporting incoming customer data to identify opportunities across the parent journey that will drive increased occupancy. Working in close partnership with Operations, the role helps shape and deliver the growth elements of each nursery's individual plan, turning insight into practical, locally‑led actions that support sustainable growth.
Key Tasks and Responsibilities
- Data Analysis and Insight: Use approved systems such as CRM, Qlik & internal Bright Horizons processes to improve & report effectively to drive the best returns & optimise growth within nurseries. Analyse customer data to identify opportunities in the customer journey such as Check‑in compliance, parent application compliance, virtual assistant or tour availability. Monitor and report on key performance indicators (KPIs) related to conversion rates & compliance. Provide weekly, monthly & quarterly insight to regional and operational leadership teams and recommendations based on data analysis to improve occupancy at regional and divisional level.
- Parent Acquisition Journey ownership: Develop and implement local, regional or divisional strategies to address gaps in the customer journey from CRM related insight to nursery performance. Collaborate with local and regional support teams to ensure compliance and marketing KPI's are met. Locate, nurture & foster locally agreed & approved partnerships & sponsorships for nurseries that need an increase or reputational enhancement.
- Supporting and Regional Business Needs: Assess business needs at local and regional levels to identify areas for improvement by concentrating on an agreed cohort of settings for 12 months. Develop tailored strategies to address specific local and regional challenges and opportunities through marketing plans for those chosen settings. Effective budget management to maximize returns on investment. Collaborate with the centralised marketing team to develop and implement local marketing campaigns where necessary.
- Behaviours & Continuous Development: Identify opportunities for process improvement & lead cross‑functional teams to deliver process improvement. Identify opportunities for continuous professional development, in line with business needs.
Experience
- Experienced multi‑site operator, with proven record of success within a medium/large service sector, delivering high‑quality customer propositions and securing YOY growth.
- Ability to plan and deliver strategy, use systems and analytics, digital technology, and data to identify actions to turnaround and improve performance; drive commercial outcomes and measure the impact of initiatives and work‑streams.
- Experience of Power Bi and Monday.com.
- Minimum 3‑5 years of experience in marketing, project management, or a related role.
- Proven ability to manage multiple projects simultaneously, with strong organisational and time‑management skills.
- Excellent verbal and written communication skills, with the ability to create clear and concise briefs and reports.
- High level of accuracy and attention to detail in all aspects of work.
- Strong analytical and problem‑solving skills, with the ability to think creatively and strategically.
- Understanding and experience in use of social media.
- Proficiency in project management tools (e.g. Monday.com), Microsoft Office Suite, and familiarity with digital marketing tools and platforms.
- Experience working with remote/hybrid teams.
- Experience in the education or childcare sector is a plus.
Qualifications
- Bachelor's degree in marketing, Business Administration, or a related field desirable.
- Project Management qualification desirable.
Personal Attributes
- Confident decision‑maker, with the proven ability to support change and drive innovations; a secure understanding of the relationship between business and service excellence with the ability to follow guidelines and work with others to achieve success.
- Confident and capable of working autonomously and remotely from the wider team.
- Demonstrates a commitment to sharing best practice and modelling positive behaviours that support team culture and performance.
- Promotes our HEART values.
- Strong interpersonal skills and the ability to work effectively with cross‑functional teams.
- Ability to adapt to changing priorities and work in a fast‑paced environment.
Bright Horizons is committed to safeguarding and promoting the welfare of children and young people. This post is subject to safer recruitment practice and pre‑employment checks, including an enhanced DBS check, which will be undertaken before any appointment is confirmed. We are an inclusive employer and welcome people from all backgrounds to apply. We will consider reasonable adjustments required by applicants.
Marketing Executive in Watford employer: Bright Horizons
Contact Detail:
Bright Horizons Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Executive in Watford
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend local events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its values. Understand their mission and how your skills can help them achieve their goals. This will show you're genuinely interested and ready to contribute to their success.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or family to get comfortable with common questions. This will help you articulate your experiences and demonstrate your fit for the Marketing Executive role.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're keen on joining our team and ready to make a difference in the childcare sector.
We think you need these skills to ace Marketing Executive in Watford
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Marketing Executive role. Highlight your experience in data analysis and customer journey optimisation, as these are key aspects of the job. We want to see how your skills align with our mission at Bright Horizons!
Showcase Your Analytical Skills: Since this role involves a lot of data analysis, don’t shy away from showcasing your analytical prowess. Include specific examples of how you've used data to drive marketing strategies or improve performance in previous roles. We love numbers that tell a story!
Demonstrate Your Passion for Childcare: Bright Horizons is all about making childcare the best it can be. Share any relevant experiences or insights you have in the education or childcare sector. This will show us that you’re not just looking for a job, but that you genuinely care about our mission.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us that you’re proactive and keen to join our team at Bright Horizons!
How to prepare for a job interview at Bright Horizons
✨Know Your Data
Make sure you brush up on your data analysis skills before the interview. Familiarise yourself with CRM systems and tools like Qlik, as you'll need to demonstrate how you can use data to drive growth and improve occupancy at nurseries.
✨Showcase Your Marketing Strategies
Prepare to discuss specific marketing strategies you've implemented in the past. Think about how you can tailor these strategies to address local challenges and opportunities, as this role requires a strong understanding of the parent acquisition journey.
✨Demonstrate Your Project Management Skills
Be ready to talk about your experience managing multiple projects simultaneously. Highlight your organisational skills and how you've used project management tools like Monday.com to keep everything on track.
✨Emphasise Your Communication Skills
Since this role involves collaboration with various teams, it's crucial to showcase your verbal and written communication skills. Prepare examples of how you've created clear briefs and reports that have led to successful outcomes in previous roles.