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- Tasks: Design customer journeys and manage email campaigns to drive engagement.
- Company: Bright Horizons is a leading organisation focused on growth and inclusion.
- Benefits: Enjoy a hybrid work model, competitive salary, and a supportive team environment.
- Why this job: Join a dynamic team and make an impact through creative marketing strategies.
- Qualifications: Degree in marketing or 1+ year experience; strong communication and copywriting skills required.
- Other info: All roles are subject to an Enhanced DBS check.
The predicted salary is between 25000 - 35000 £ per year.
Salary: From £25k (DOE) – 12-month FTC
Hours: 37.5/week, Mon–Fri, Hybrid
Location: Northampton - requirement to work in the office each week
Type: Full-Time, Fixed Term Contract
About the Role: Join Bright Horizons as an Email Marketing Executive, where you'll design customer journeys, manage email campaigns, and support lead conversion across B2B and B2E channels. You'll collaborate with internal teams to deliver targeted, on-brand communications that drive engagement and growth.
Key Responsibilities:
- Plan and deliver timely email campaigns using segmentation and dynamic content
- Build and schedule emails using templates and email software
- Manage data uploads, segmentation, and testing
- Monitor performance and report on campaign success
- Apply best practices in deliverability and A/B testing
- Collaborate with creative teams to ensure brand consistency
Requirements:
- Degree in marketing or 1+ year in a similar role
- Strong communication, copywriting, and attention to detail
- Proficient in Salesforce Marketing Cloud, Pardot, Excel, and Google Analytics
- Able to work under pressure and meet deadlines
Why Bright Horizons? We’re committed to inclusion and welcome applicants from all backgrounds. If you share our values and meet most of the criteria, we encourage you to apply. All roles are subject to an Enhanced DBS check.
Contact Detail:
Bright Horizons UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Email Marketing Executive (Northamptonshire)
✨Tip Number 1
Familiarise yourself with Salesforce Marketing Cloud and Pardot, as these are key tools for the role. Consider taking online courses or tutorials to boost your proficiency, which will make you stand out during the interview.
✨Tip Number 2
Showcase your understanding of email marketing best practices by preparing examples of successful campaigns you've managed in the past. Be ready to discuss how you used segmentation and A/B testing to improve performance.
✨Tip Number 3
Network with professionals in the email marketing field, especially those who work in B2B and B2E channels. Engaging with industry groups on platforms like LinkedIn can provide insights and potentially lead to referrals.
✨Tip Number 4
Prepare to discuss how you handle tight deadlines and pressure, as this role requires managing multiple campaigns simultaneously. Think of specific examples that demonstrate your ability to stay organised and deliver results under pressure.
We think you need these skills to ace Email Marketing Executive (Northamptonshire)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in email marketing, particularly any work with Salesforce Marketing Cloud or Pardot. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for email marketing and your understanding of customer journeys. Mention specific campaigns you've worked on and how they align with the responsibilities outlined in the job description.
Showcase Your Skills: In your application, emphasise your copywriting skills and attention to detail. Provide examples of how you've successfully managed email campaigns and monitored their performance, including any A/B testing you've conducted.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail, which is crucial for this role.
How to prepare for a job interview at Bright Horizons UK
✨Know Your Email Marketing Tools
Familiarise yourself with Salesforce Marketing Cloud, Pardot, and other relevant tools before the interview. Be prepared to discuss your experience with these platforms and how you've used them to drive successful email campaigns.
✨Showcase Your Copywriting Skills
Since strong copywriting is a key requirement, bring examples of your previous work or prepare a short writing exercise. This will demonstrate your ability to create engaging content that resonates with target audiences.
✨Understand Campaign Metrics
Be ready to talk about how you monitor and report on campaign performance. Familiarise yourself with key metrics like open rates, click-through rates, and conversion rates, and be prepared to discuss how you've used data to improve campaigns.
✨Demonstrate Team Collaboration
Highlight your experience working with creative teams and other departments. Share specific examples of how collaboration has led to successful campaigns, as this role requires effective communication and teamwork.
