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- Tasks: Manage local marketing for nurseries and support sales activities.
- Company: Join Bright Horizons, a top-rated workplace dedicated to children's care and education.
- Benefits: Enjoy a competitive salary, car allowance, and flexible working options.
- Why this job: Be part of a mission-driven team impacting children's futures while enjoying a supportive work culture.
- Qualifications: Marketing degree or CIM Professional Diploma required; experience in multi-site marketing preferred.
- Other info: Must have a full driving license and be based near the nurseries you support.
The predicted salary is between 21600 - 43200 £ per year.
Senior Account Marketing Executive
Salary Banding: Up to £36,000 per annum plus car allowance
Hours: Permanent / Mon-Fri / Full time / 37.5 hours a week
Location: Field based with occasional working from home
Area to cover but not limited to: London Area including Richmond, Finsbury Park and Maidenhead Full driving license essential
We are looking for a candidate who lives in the area of the Bright Horizon nurseries you need to support.
The role:
Our Key Accounts Marketing Team will be supporting all our community nurseries in achieving their full recruitment and customer satisfaction potential. Ability to manage a large number of accounts, all under one national brand umbrella, yet with distinctive features is a must, as we would like to establish Bright Horizons nurseries as aspirational, highly sought after excellent early years settings. The post holder will also take the lead on a range of operational marketing projects required for certain segments of our portfolio. Segmentation of our business is key to ensuring that appropriate localised tactics are added to complement large scale activities. You will be supporting our settings across the customer journey either advising on large scale activity, or delivering certain directly, such as sales trainings, print and environmental assets. Creation, delivery and evaluation of operational marketing plans will be the paramount responsibility, while delivery of all corresponding activities will be supported by other teams: Marketing and Campaigns, Customer Experience, Content and Communications and Creative.
Why Bright Horizons?
We’ve been voted Great Place to Work for the last 17 consecutive years, as well as being awarded the newly created Great Place for Wellbeing and Great Place for Women 2023.
Our support functions enable our nurseries to deliver the best possible care and education to over 10,000 children across the UK. Through this support, our nurseries can deliver excellence – with 98% of our 300+ portfolio being rated Good or Outstanding by OFSTED. We’re on a mission to change the future for children, families, and the people we work with, and are committed to progressive working values like flexibility, work-life balance, and wellbeing.
Key Tasks and Responsibilities:
- To support in the management of local marketing activity for a portfolio of nurseries, in partnership with the Operations Team
- To help Regional Directors optimise sales activity for a portfolio of nurseries, by delivery of sales coaching & training as required
- To devise and deliver monthly reports for the Regional (Ops) Directors and regular updates to the wider Marketing team on the performance of each nursery setting
- To track and monitor local campaigns to prove effectiveness and ROI and provide guidance on localised adaptations
- To partner closely with the Operations teams to ensure resource is correctly focused on meeting key business targets
- Provide analysis of local & regional trends for sales pipeline & conversion from enquiry to registration
- Research local areas, demographics, markets and customer to identify and plan marketing activity for the nursery and region
- Develop, implement and sustain local marketing plans/activity for each nursery across a range of media, including digital, PR and local opportunities including showcasing of best practice & individual coaching as appropriate
- Support your portfolio with the promotion of any national open events
- Briefing creative department in a planned and timely manner to ensure artwork is created, proofed and signed off prior to deadlines
- Complete regular competitor analysis to understand our price point and proposition and report in a timely manner to the Marketing team
- Represent the Marketing and Sales department at meetings with the Operations Team and contribute to monthly reports for Senior Management team
- Provide analytical insights to support decisions with the marketing plan,
Essential Experience:
- Regional/multi-site sales management experience preferred
- Experience in service marketing and regional marketing preferred
- Experience working in a geographically diverse company ideal
- Excellent communications skills
- Excellent project management and organisational skills
- Ability to work to tight deadlines
- Confident and capable of working autonomously and remotely from the wider team
- Experience working with Microsoft Office and Adobe Acrobat Pro
Experience Desirable:
- Experience in key account management role, especially in corporate environment
Qualifications:
- Marketing qualification / degree or CIM Professional Diploma as a minimum
- The job holder must be experienced in marketing, sales and customer service delivery, particularly across a multi-site business
Bright Horizons are committed to creating inclusive environments where everyone has a sense of belonging and has the opportunity to contribute and thrive in meaningful and impactful ways. We are an inclusive employer and welcome people from all backgrounds to apply. We will consider reasonable adjustments required by applicants. If you share our passion, values, and have most of the skills listed, we encourage you to apply – as you may be just what we are looking for! Please note, due to our sector all roles are subject to an Enhanced DBS. Some of our roles require specific qualifications by law, this will be highlighted as essential within the advert.
Bright Horizons UK | Senior Account Marketing Executive employer: Bright Horizons UK
Contact Detail:
Bright Horizons UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Bright Horizons UK | Senior Account Marketing Executive
✨Tip Number 1
Familiarize yourself with Bright Horizons' mission and values. Understanding our commitment to excellence in early years education will help you align your approach during interviews and discussions.
✨Tip Number 2
Network with current or former employees of Bright Horizons. They can provide valuable insights into the company culture and expectations, which can be beneficial for your application process.
✨Tip Number 3
Prepare to discuss your experience with multi-site marketing strategies. Highlight specific examples where you've successfully managed accounts or campaigns across different locations.
✨Tip Number 4
Showcase your analytical skills by being ready to discuss how you've tracked and measured the effectiveness of marketing campaigns in the past. This will demonstrate your ability to provide actionable insights.
We think you need these skills to ace Bright Horizons UK | Senior Account Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in regional or multi-site sales management, service marketing, and project management. Use keywords from the job description to demonstrate that you meet the essential criteria.
Craft a Compelling Cover Letter: In your cover letter, express your passion for early years education and how your skills align with Bright Horizons' mission. Mention specific experiences that showcase your ability to manage multiple accounts and deliver effective marketing strategies.
Showcase Analytical Skills: Emphasize your ability to analyze local and regional trends, track campaign effectiveness, and provide insights. Include examples of how you've used data to inform marketing decisions in previous roles.
Highlight Communication Skills: Since excellent communication is crucial for this role, provide examples of how you've successfully collaborated with teams or presented reports to senior management. This will demonstrate your capability to work autonomously and effectively within a team.
How to prepare for a job interview at Bright Horizons UK
✨Showcase Your Regional Knowledge
Since the role involves managing nurseries across various locations, demonstrate your understanding of the local demographics and market trends. Be prepared to discuss how you would tailor marketing strategies to fit the unique characteristics of each area.
✨Highlight Your Project Management Skills
The position requires excellent project management abilities. Share specific examples from your past experiences where you successfully managed multiple projects simultaneously, particularly in a marketing context.
✨Prepare for Sales Coaching Scenarios
As you'll be delivering sales training and coaching, think about how you would approach this task. Prepare to discuss your methods for motivating teams and improving sales performance, using real-life examples to illustrate your points.
✨Emphasize Your Communication Skills
Effective communication is key in this role. Be ready to provide examples of how you've successfully collaborated with different teams or stakeholders in the past, especially in a remote working environment.
