At a Glance
- Tasks: Lead the marketing of developer products and drive growth through strategic campaigns.
- Company: Join a forward-thinking tech company focused on innovation and collaboration.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Dynamic role with cross-functional collaboration and potential for career advancement.
- Why this job: Make a real impact by shaping product messaging and go-to-market strategies.
- Qualifications: 3+ years in product marketing with technical fluency and strong writing skills.
The predicted salary is between 59400 - 72600 £ per year.
We are looking for a Technical Product Marketing Manager to take our developer-facing products to market. You will own positioning, messaging and go-to-market for these products, and orchestrate programs, motions, and campaigns across multiple channels to drive meaningful growth. Your work will directly influence revenue KPIs as well as product roadmap and priorities. This is a hands-on role. You should be comfortable reading documentation, running an API call, and testing the products you market from the user’s perspective.
- Positioning & Messaging: Own the strategic positioning and messaging for your products. Keep it differentiated and technically accurate, and ensure consistency across all channels to improve conversion and pipeline quality.
- Go-to-Market Leadership: Own go-to-market and launch strategy, planning, and execution - including commercial decisions on pricing, packaging, and promotions - aligning teams across the company to drive pipeline and revenue.
- Market Intelligence: Own the market, customer, and competitive intelligence for your domain - continuously gather and synthesize insights to guide GTM strategy and inform roadmap, pricing, and positioning decisions.
- Agentic Growth: Contribute to our strategy and execution for discoverability and selection by AI agents - documentation, content, and integrations that make our products the default choice for agents and the developers who use them.
- Sales Enablement: Own sales enablement for your products - arm customer-facing teams with the tools, content, and knowledge needed to confidently and effectively sell and support them.
- Copywriting: Write and own the copy for all related marketing and GTM initiatives - product pages, launch content, technical comparisons, and enablement materials.
- Cross-Functional Contribution: Contribute to channel and campaign strategy, brand narrative and thought-leadership themes, and partner and ecosystem programs.
3+ years in product marketing or technical marketing, ideally for API-first, data, infrastructure, or developer tools products. Proven experience taking technical products to market and running cross-functional programs involving Product, Sales, Growth, and DevRel teams. Technical fluency: you understand how software gets built - the development lifecycle, how developers evaluate and adopt tools, AI ecosystem and the role of coding agents and modern coding environments in day-to-day development work. Strong writing skills in English - clear, concise, and precise, for both technical and business audiences. Analytical mindset: comfortable with funnel metrics, adoption data, and win/loss analysis.
Big plus: Hands-on development experience - a current or former developer is a strong advantage. Background in AI/ML data ecosystems (training data, RAG, agents, MCP). Experience with both self-serve (PLG) and enterprise sales motions.
Technical Product Marketing Manager - EMEA in London employer: Bright Data
As a Technical Product Marketing Manager at our innovative company, you will thrive in a dynamic work culture that values creativity and collaboration. We offer competitive benefits, including professional development opportunities and a supportive environment that encourages growth and learning. Located in a vibrant tech hub, you'll be part of a team that is passionate about driving meaningful change in the developer tools space, making this an exciting place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land Technical Product Marketing Manager - EMEA in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Bright Data and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Bright Data are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Bright Data on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Bright Data. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Technical Product Marketing Manager - EMEA in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Bright Data. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Bright Data:Show us that you’ve done your homework! In your application, briefly mention what you admire about Bright Data’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Bright Data
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Bright Data will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Bright Data, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
