At a Glance
- Tasks: Own and execute regional GTM plans, driving campaigns and improving lead conversion.
- Company: Bright Data, a dynamic tech company focused on AI and growth marketing.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional growth.
- Other info: Join a collaborative team and thrive in a role that values innovation and execution.
- Why this job: Make a real impact in a fast-paced environment while leveraging your creativity and market insights.
- Qualifications: 4-5 years in GTM or growth marketing, with strong EMEA market knowledge.
The predicted salary is between 60000 - 80000 £ per year.
We’re hiring an EMEA GTM expert (IC) based in London to own Bright Data’s regional pipeline end-to-end. In this high-impact, hands-on role, you’ll build and execute country-level GTM plans by segment and channel, run localized campaigns (paid, partners, affiliates, events, and experiments), and work closely with Sales/SDRs and Global Marketing to improve lead quality and conversion through every stage of the funnel. You’ll be expected to diagnose what’s working (and what isn’t) by market, channel, and offer, iterate fast, and bring sharp market insight back to the business.
The ideal candidate will have B2D/devtools GTM experience, strong regional networks, and a hands-on execution mindset - with AI fluency as a major plus.
Responsibilities- Own EMEA pipeline targets across AI and non-AI offers - building and executing country-level plans by segment and channel.
- Drive GTM plays by market, based on buying behavior, local channels, and competitive dynamics; diagnose why we win or lose.
- Own full-funnel efficiency (MQL → SQL → pipeline) - identify leaks and fix them fast across messaging, targeting, routing, and channel mix.
- Grow regional pipeline through paid, events, partnerships, affiliates, field marketing, and localized testing.
- Build and execute 30/60/90 plans for underperforming markets.
- Partner with SDRs, Sales, and Global Marketing to drive conversion.
- Manage agencies and freelancers to clear, measurable outcomes.
- 4–5 years in a similar GTM or growth marketing role at a B2D or DevTool company (selling to developers).
- Deep familiarity with EMEA markets - local buying behavior, channels, and competitive nuances.
- Strong market research skills with the ability to turn insights into GTM action.
- AI-native - you default to AI tools to move faster and produce better work.
- Fluent English - spoken and written; additional languages a plus.
- Self-starter with high ownership, creative thinking and strong execution skills.
This is a hybrid IC role, located in London (UK).
EMEA GTM (Marketing) in London employer: Bright Data Ltd.
Bright Data is an exceptional employer that fosters a dynamic and innovative work culture, particularly for the EMEA GTM expert role based in London. Employees benefit from a collaborative environment that encourages creativity and ownership, alongside opportunities for professional growth through hands-on experience in executing impactful marketing strategies. With a focus on AI fluency and local market insights, team members are empowered to drive meaningful results while enjoying the vibrant atmosphere of one of the world's leading cities.
