EMEA GTM (Marketing)

EMEA GTM (Marketing)

Full-Time 60000 - 80000 £ / year (est.) No working from home possible
Bright Data Ltd.

At a Glance

  • Tasks: Own EMEA pipeline targets and execute country-level GTM plans across various channels.
  • Company: Bright Data is focused on building a strong regional pipeline in the EMEA market.
  • Benefits: This hybrid role offers flexibility with a base in London, UK.
  • Other info: Fluency in English is essential; additional languages are a plus.
  • Why this job: Join a high-impact team to drive growth in AI and non-AI markets.
  • Qualifications: 4-5 years in a GTM or growth marketing role at a B2D or DevTool company required.

The predicted salary is between 60000 - 80000 £ per year.

We’re hiring an EMEA GTM expert based in London to own Bright Data’s regional pipeline end-to-end. In this high-impact, hands-on role, you’ll build and execute country-level GTM plans by segment and channel, run localized campaigns (paid, partners, affiliates, events, and experiments), and work closely with Sales/SDRs and Global Marketing to improve lead quality and conversion through every stage of the funnel. You’ll be expected to diagnose what’s working (and what isn’t) by market, channel, and offer, iterate fast, and bring sharp market insight back to the business.

The ideal candidate will have B2D/devtools GTM experience, strong regional networks, and a hands-on execution mindset - with AI fluency as a major plus.

Responsibilities
  • Own EMEA pipeline targets across AI and non-AI offers - building and executing country-level plans by segment and channel.
  • Drive GTM plays by market, based on buying behavior, local channels, and competitive dynamics; diagnose why we win or lose.
  • Own full-funnel efficiency (MQL → SQL → pipeline) - identify leaks and fix them fast across messaging, targeting, routing, and channel mix.
  • Grow regional pipeline through paid, events, partnerships, affiliates, field marketing, and localized testing.
  • Build and execute 30/60/90 plans for underperforming markets.
  • Partner with SDRs, Sales, and Global Marketing to drive conversion.
  • Manage agencies and freelancers to clear, measurable outcomes.
Requirements
  • 4–5 years in a similar GTM or growth marketing role at a B2D or DevTool company (selling to developers).
  • Deep familiarity with EMEA markets - local buying behavior, channels, and competitive nuances.
  • Strong market research skills with the ability to turn insights into GTM action.
  • AI-native - you default to AI tools to move faster and produce better work.
  • Fluent English - spoken and written; additional languages a plus.
  • Self-starter with high ownership, creative thinking and strong execution skills.

This is a hybrid IC role, located in London (UK).

EMEA GTM (Marketing) employer: Bright Data Ltd.

Bright Data, based in London, focuses on innovative GTM strategies for AI and non-AI products. The team values self-starters with strong execution skills and offers a hybrid work environment.

Bright Data Ltd.

Contact Details:

Bright Data Ltd. Recruitment Team

We think you need these skills to ace EMEA GTM (Marketing)

GTM Strategy Development
Campaign Management
Market Research
Lead Conversion Optimization
Pipeline Management
B2D/DevTools Experience
Regional Market Knowledge