At a Glance
- Tasks: Lead and develop a high-performing sales team across England, driving growth and customer relationships.
- Company: Join Forkway Group, a leader in materials handling solutions with a strong support network.
- Benefits: Competitive salary, bonuses, career development, pension scheme, and employee discounts.
- Other info: Inclusive workplace committed to supporting all applicants throughout the recruitment process.
- Why this job: Shape the future of a dynamic company while making a real impact on customer success.
- Qualifications: Proven sales leadership experience and exceptional relationship management skills.
The predicted salary is between 70000 - 90000 £ per year.
Sales Director
Contract
Permanent
Location
Dewsbury
Forkway Group, part of Briggs Equipment UK , is a leading provider of materials handling solutions, powered access equipment, and asset management services across the UK.
Backed by the strength, stability and expertise of the wider Briggs Equipment Group, Forkway delivers innovative solutions and exceptional customer service to businesses nationwide.
We are looking for an experienced and commercially driven
Sales Director to lead and develop our sales function across the North and South of England.
Reporting into the senior leadership team, you will play a pivotal role in delivering profitable growth, strengthening customer relationships, and driving sales excellence across the business.
If you are a proven sales leader with a passion for developing high-performing teams and creating long-term customer partnerships, we would love to hear from you.
- The Impact You Will Have
- Champion all aspects of Health & Safety, ensuring company policies, procedures and initiatives are consistently followed.
- Lead, coach and mentor the sales team to achieve individual and collective targets through regular one-to-one meetings, performance reviews and development plans.
- Ensure the right product and service solutions are available to meet customer requirements.
- Set, measure and monitor key performance indicators, sales targets and activity metrics for direct reports, providing accurate reporting to senior leadership.
- Define and deliver overall business sales targets, coordinating sales pipelines and forecasting activities across the team.
- Make sound commercial decisions that support long-term profitability and sustainable growth.
- Collaborate with Briggs Equipment UK businesses and key partners to maximise commercial opportunities and customer value.
- Identify skills gaps within the sales function and implement targeted training and development initiatives.
- Build strong working relationships across the wider business, fostering a collaborative and customer-focused culture.
- Drive sales growth across the full product and service portfolio, including New Equipment, Short and Long-Term Rental, Service Contracts and Used Equipment.
- Develop and expand used equipment sales channels to maximise revenue and margin opportunities.
- Ensure effective utilisation of CRM systems to maintain data integrity, support territory management and accurate sales reporting.
- Contribute to overall business strategy, operational development and P&L performance as a member of the leadership team.
- Personally manage and develop key customer accounts, building long-term partnerships and delivering tailored solutions.
- Lead the Net Promoter Score (NPS) programme, driving continuous improvement and best-in-class customer engagement.
- What Will Help You Excel in This Role
- Proven experience in a senior sales leadership role, preferably within materials handling, capital equipment, fleet, rental, engineering or a related sector.
- Exceptional customer relationship management skills with a track record of developing strategic partnerships.
- Strong commercial acumen and understanding of asset lifecycle management.
- Excellent influencing, negotiation and communication skills with the ability to engage stakeholders at all levels.
- Demonstrable leadership capability with experience building, developing and motivating successful sales teams.
- Experience managing sales performance through data, KPIs, forecasting and CRM systems.
- A strong commitment to promoting a positive Health & Safety culture across all business activities.
- What You Can Expect From Us
- Competitive and negotiable salary package.
- Attractive bonus and incentive opportunities.
- Ongoing career development and progression opportunities.
- Contributory pension scheme with employer contributions
- Access to a range of high street discounts and employee benefits.
- The opportunity to play a key role in shaping the future success of Forkway and the wider Briggs Equipment UK Group.
Forkway is committed to creating an inclusive workplace.
If you require any reasonable adjustments during the recruitment process, please let our Recruitment Team know and we will be happy to support you.
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Sales Director in Dewsbury employer: Briggs Equipment
Briggs Equipment Group is an exceptional employer, offering a dynamic work culture that prioritises employee well-being and professional growth. With competitive salaries, overtime opportunities, and door-to-door payments, employees in Glasgow enjoy a supportive environment that fosters development and rewards hard work, making it an ideal place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Director in Dewsbury
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Sales Director at Briggs Equipment, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Briggs Equipment. Tailor your message to explain why you’re drawn to them and how you can contribute as a Sales Director. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Sales Director in Dewsbury
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Briggs Equipment:When writing your cover letter, make sure to tailor your message specifically for Briggs Equipment. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Briggs Equipment
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Briggs Equipment that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Briggs Equipment that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Briggs Equipment’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
