The Opportunity: Head of Marketing - Maximal
Contract: Permanent
Location: Home based
The Briggs Equipment Group is a leading provider of asset management and maintenance solutions across the UK and Ireland. If you don’t feel like you meet all of the role criteria outlined below please don’t let that discourage you from applying.
The Head of Marketing will be responsible for developing and implementing the Maximal brand strategy, ensuring consistency of brand standards across all markets and channels. The role will lead the onboarding and brand integration of the dealer network, manage marketing communications activities for Maximal-affiliated regional business units in line with agreed budgets, and provide strategic marketing support and campaign implementation for owned businesses. They will also plan and deliver customer and dealer events to showcase the Maximal product offering, strengthen stakeholder engagement, and drive brand awareness, while overseeing the development and optimisation of the Maximal website and wider digital presence to support business growth and enhance the customer experience.
Role Responsibilities:
Branding
- ​​​Act as the custodian of the Maximal brand, ensuring a consistent and professional identity across all markets, in collaboration with Maximal China.
- Lead the implementation and governance of brand standards across the Maximal business and dealer network.
- Develop, maintain and communicate brand guidelines, ensuring adherence across all marketing and business activities.
- Provide expert guidance and support to subsidiaries and dealers to ensure brand compliance and accurate representation of the Maximal brand.
Lead Generation
- Develop and execute a data-driven lead generation strategy focused on engaging end-user audiences and supporting business growth.
- Oversee lead management processes, including assignment, monitoring, reporting and conversion performance.
- Maintain and optimise customer and prospect databases to support effective marketing campaigns and sales activities.
Digital & Online Strategy
- Lead the content strategy and ongoing development of the Maximal website to enhance user experience and drive engagement.
- Monitor and analyse website performance using tools such as Google Analytics and Google Search Console, providing actionable insights and recommendations.
- Identify, evaluate and deliver digital development projects, including enhancements to online platforms and dealer portal functionality.
Dealer Network Support
- Manage the onboarding process for newly appointed dealers, ensuring successful brand integration and alignment with Maximal standards.
- Collaborate with key stakeholders to support the development and execution of the dealer network growth strategy.
- Provide ongoing marketing and branding support to maximise dealer engagement and effectiveness.
Communications
- Develop and coordinate internal communications to ensure consistent messaging across the Maximal organisation.
- Lead external communications activity, including social media, public relations and broader brand awareness initiatives.
- Ensure all communications effectively reflect the Maximal brand and business objectives.
Events
- Plan, manage and deliver a programme of dealer, customer and industry events that promote the Maximal brand and product offering.
- Coordinate all event logistics, communications and stakeholder engagement to ensure successful execution and measurable outcomes.
Campaign Management
- Lead the creation, delivery and evaluation of integrated marketing campaigns across both digital and traditional channels.
- Oversee the production of marketing collateral, advertising materials and promotional assets.
- Ensure all campaign activity is aligned to business objectives, brand standards and return-on-investment targets.
What will help you to excel in this role:
- Demonstrable Chartered status or equivalent professional qualification if applicable is desirable.
- Desirable business studies, marketing or marketing management-specific degree or equivalent.
- Extensive industrial B2B marketing experience.
- Significant supervisory or people-management experience in marketing role.
- Significant project management skills.
- Demonstrable industry and/or product knowledge is desirable.
What you can expect from us:
- Negotiable base salary
- Future development and career opportunities
- Contributory pension scheme with employer contributions up to 6%
- Paycare and eyecare health scheme
- High street discounts
If you require any reasonable adjustments to assist you in the interview process, then please contact a member of the Recruitment team and inform them prior to attending so we can ensure these are met
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Head of Marketing – Maximal in Cannock employer: Briggs Equipment
Briggs Equipment is an excellent employer, offering a dynamic work environment in Maidenhead where innovation and teamwork thrive. Employees benefit from ongoing training and development opportunities, ensuring personal and professional growth while working on cutting-edge materials handling solutions. With a strong commitment to safety and compliance, the company fosters a culture of support and collaboration, making it a rewarding place for Field Service Engineers to build their careers.
