The Opportunity: Regional Sales Executive
Contract: Permanent
Location: Doncaster and Hull
The Briggs Equipment Group is a leading provider of asset management and maintenance solutions across the UK and Ireland. If you don't feel like you meet all of the role criteria outlined below please don't let that discourage you from applying.
We are looking for a driven and commercially focused Regional Sales Executive to join our Sales team covering Doncaster and Hull areas. This role offers the opportunity to manage and grow a designated territory, building strong customer relationships and delivering tailored materials handling and warehouse equipment solutions.
As a Regional Sales Executive , you will play a key role in driving revenue growth through the sale of new and used materials handling equipment, service contracts, and value-added solutions.
Key Responsibilities
Proactively promote and sell the full range of new and refurbished materials handling equipment, including counterbalance trucks, warehouse trucks, and associated solutions across your designated territory.
Generate new business opportunities while developing and expanding existing customer relationships to maximise revenue and market share.
Identify, promote, and secure service, maintenance, and support contracts, ensuring customers receive a complete materials handling solution.
Build and maintain strong relationships with key decision-makers, influencers, and stakeholders within customer organisations.
Develop a thorough understanding of customer operations, challenges, and future requirements, positioning Briggs as a trusted business partner.
Maintain up-to-date knowledge of market trends, competitor activity, and industry developments to identify opportunities and support commercial decision-making.
Achieve and exceed agreed activity levels, call rates, and sales targets through effective territory planning and pipeline management.
Manage your diary and territory efficiently to maximise customer contact time, prospecting activity, and sales opportunities.
Produce accurate and professional quotations, proposals, and sales documentation, ensuring all orders are processed promptly and correctly.
Maintain accurate records of customer interactions, opportunities, forecasts, and sales activities within Salesforce and other company systems.
Work collaboratively with internal departments, suppliers, and colleagues to deliver an outstanding customer experience and ensure the smooth completion of orders.
Promote additional revenue opportunities through the sale of complementary products and services, including finance solutions, training, inspections, and aftermarket support.
Ensure a professional handover of equipment and maintain customer contact post-sale to maximise satisfaction, retention, and future business opportunities.
Represent Briggs professionally at customer meetings, exhibitions, open days, and other business development events as required.
Undertake any other reasonable duties as requested to support the achievement of business objectives and sales growth.
What will help you to excel in this role:
Proven success in a field-based sales role, ideally within the materials handling, capital equipment, industrial equipment, logistics, or related sectors.
Demonstrable experience of selling both equipment solutions and value-added service contracts.
Strong commercial acumen with the ability to identify opportunities, negotiate effectively, and deliver profitable growth.
Good understanding of warehousing, storage, distribution, and logistics operations.
Experience in territory management, account planning, and new business development.
Excellent communication, networking, and relationship-building skills, with the ability to engage and influence stakeholders at all levels.
Strong numerical, analytical, and problem-solving capabilities, with confidence in preparing quotations and business proposals.
Highly organised, self-motivated, and capable of managing multiple priorities while working independently in a field-based environment.
Sound understanding of commercial agreements, finance packages, rental contracts, and lease purchase solutions.
Proactive, resilient, and results-driven, with a passion for identifying and converting sales opportunities.
Confident user of CRM systems, with experience maintaining accurate customer records and sales pipelines.
Full UK driving licence and willingness to travel extensively across the designated territory.
What you can expect from us:
Competitive salary (negotiable depending on experience)
Attractive profit share bonus scheme
Career progression and development opportunities
Contributory pension scheme with employer contributions of up to 6%
Paycare and eyecare health scheme
High street discount programme
The opportunity to join a market-leading organisation with ambitious growth plans
What's next
If you are interested in joining the Briggs Group then please click on the apply now button and a member of the team will be in touch
Not sure if this is the right role for you? Please feel free to visit the careers page on our website and send us your CV speculatively for a member of the team to review
If you require any reasonable adjustments to assist you in the interview process, then please contact a member of the Recruitment team and inform them prior to attending so we can ensure these are met
Regional Sales Executive in Scunthorpe employer: Briggs Equipment Ltd
Revived Equipment, part of the Briggs Equipment Group, is an exceptional employer located in East Kilbride, Scotland, offering a dynamic work environment that fosters innovation and collaboration. Employees benefit from competitive salaries, comprehensive training programmes, and ample opportunities for career advancement within a supportive culture that values teamwork and personal growth. Join us to be part of a leading provider in the industry, where your contributions are recognised and rewarded.
