At a Glance
- Tasks: Lead and grow the dealership business, driving sales performance and customer service excellence.
- Company: Briggs Equipment Group, a leader in material handling and rental equipment.
- Benefits: Competitive salary, company vehicle, management bonus, health scheme, and discounts.
- Other info: Join a culture of innovation and professional development with excellent career opportunities.
- Why this job: Make a real impact by leading a dynamic team and driving strategic growth.
- Qualifications: Extensive leadership experience and strong customer orientation skills required.
The predicted salary is between 60000 - 80000 £ per year.
Location: Maxim Business Unit, Maidenhead
Salary: Competitive
Contract: Permanent. Monday – Friday.
Company: Briggs Equipment Group
About Us: Briggs Equipment Group is a leading provider of material handling, powered access, plant and specialist rental equipment offering new and used sales, short and long-term hire, engineering services, training and asset management.
As Dealer Director, you will lead and grow the Maxim dealership business by driving the sales performance of the Maximal product range, meeting all key KPIs, and embedding the compliance, cultural standards, and operating principles of the Briggs Way. You will maximise every revenue and profit opportunity while creating a culture of Customer Service Excellence. Through an engaged, capable, and commercially focused sales and service team, you will identify and deliver strategic growth opportunities, ensuring that every customer — internal and external — receives an outstanding and consistently high-quality experience.
In this role, you will:
- Support and deploy the company's SHEQ strategy, maintaining an uncompromising focus on keeping our people safe and continually improving our safety culture.
- Foster and drive a culture of innovation, collaboration, and alignment with Briggs' values through effective leadership that positions the business as both a supplier and employer of choice.
- Lead the business unit's financial management, including optimal resource allocation, Capex planning, cost control, budgeting, forecasting, and reporting, securing Executive approval in line with Group policies and procedures.
- Oversee and support critical decisions on resource allocation, strategic planning, and operational improvements to enhance customer service, reduce cost, and increase employee engagement and job satisfaction.
- Establish and maintain strong relationships with the OEM in China, dealers, partners, and industry stakeholders to drive retention, satisfaction, and profitable growth across all revenue streams, while developing new dealer relationships.
- Define and deploy the business strategy, ensuring organisational alignment and cost-effective execution to deliver profitable growth in line with Group expectations.
- Drive market expansion by identifying new opportunities across geographies, segments, and channels; leading go-to-market strategies through importers and dealers; analysing competitive and customer demand trends; and strengthening brand penetration.
- Drive sustainable parts, service, and lifecycle revenue growth by ensuring the dealer network delivers consistently high-quality after-sales support, promotes service contracts and parts availability, and adopts proactive maintenance strategies to maximise customer lifetime value.
- Oversee the recruitment, development, and performance of the business unit leadership team to ensure the organisation attracts, retains, and motivates the skilled personnel required to meet business needs.
- Ensure full regulatory compliance with all relevant laws, corporate governance standards, and company policies.
What will help you to excel in this role:
- Extensive experience of a safety ethos across all areas of operation.
- Significant experience of leading an engineering services based business plus the implementation of strategic and tactical growth plans.
- Significant evidence of leadership skills.
- Extensive experience of persuasion and ability to challenge and communicate at all levels.
- Extensive customer orientation skills with the ability to establish and maintain strong partnerships with customers by gaining their trust and respect and to translate commercial requirements into a practical application within finance practices.
- Demonstrable communication, presentation and IT skills.
- Desirable; Evidence of and commitment to continual professional and personal development.
- Educated to degree level or equivalent qualification in a business related area.
What you can expect from us:
- Competitive salary
- Company vehicle
- Management bonus
- Contributory pension scheme with employee contributions
- Bupa health scheme
- High street discounts
What's next: If you are interested in joining The Briggs Group, then please click on the apply now button and a member of the team will be in touch. Not sure if this is the right role for you? Please feel free to visit the careers page on our website and send us your CV speculatively for a member of the team to review. If you require any reasonable adjustments to assist you in the interview process, then please contact a member of the Recruitment Team, and inform them prior to attending so we can ensure these are met.
Dealer Director employer: Briggs Equipment Ltd
Briggs Equipment Group is an exceptional employer, offering a dynamic work environment in Maidenhead where innovation and collaboration thrive. With a strong focus on employee growth, competitive salaries, and comprehensive benefits including a contributory pension scheme and health coverage, we empower our team to excel while fostering a culture of Customer Service Excellence. Join us to lead a talented sales and service team, driving strategic growth opportunities in a supportive and safety-conscious atmosphere.
StudySmarter Expert Advice🤫
We think this is how you could land Dealer Director
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. The more people you know, the better your chances of hearing about opportunities before they even hit the job boards.
✨Tip Number 2
Research the company culture! Before you step into an interview, make sure you understand what Briggs Equipment Group stands for. Tailor your responses to show how you align with their values and how you can contribute to their mission.
✨Tip Number 3
Prepare for those tricky questions! Think about how your past experiences relate to the role of Dealer Director. Use the STAR method (Situation, Task, Action, Result) to structure your answers and showcase your achievements.
✨Tip Number 4
Don’t forget to follow up! After your interview, drop a quick thank-you email to express your appreciation for the opportunity. It keeps you fresh in their minds and shows your enthusiasm for the role.
We think you need these skills to ace Dealer Director
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Dealer Director role. Highlight your experience in leading teams, driving sales, and managing financials. We want to see how your skills align with our values and the specific requirements of the job.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how you can contribute to our culture of Customer Service Excellence. Be genuine and let your personality come through!
Showcase Your Achievements:When detailing your past roles, focus on your achievements rather than just responsibilities. Use numbers and examples to demonstrate how you've driven growth or improved customer satisfaction. We love seeing tangible results!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen to join the Briggs Equipment Group family!
How to prepare for a job interview at Briggs Equipment Ltd
✨Know Your Numbers
As a Dealer Director, you'll need to demonstrate your understanding of financial management. Brush up on key metrics like revenue growth, cost control, and budgeting. Be ready to discuss how you've successfully managed these in previous roles.
✨Showcase Your Leadership Style
Leadership is crucial for this role. Prepare examples that highlight your ability to lead teams, foster collaboration, and drive a culture of excellence. Think about specific situations where you motivated your team or improved performance.
✨Understand the Market
Research the material handling and rental equipment market thoroughly. Be prepared to discuss current trends, competitive landscape, and potential growth opportunities. This shows you're not just interested in the role but also in the industry.
✨Build Relationships
Since establishing strong partnerships is key, think of ways you've built relationships with customers or stakeholders in the past. Be ready to share how you gained their trust and how that led to successful outcomes.
