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For Companies At a Glance
- Tasks: Lead paid media strategy and optimize campaigns across major platforms.
- Company: Bridgman is a premium British brand crafting luxury home and garden furniture since 1977.
- Benefits: Enjoy 31 days of annual leave and a supportive, family-owned work environment.
- Why this job: Take full ownership of impactful marketing strategies in a creative and innovative setting.
- Qualifications: Strong experience in performance marketing, data analysis, and strategic thinking required.
- Other info: This role reports directly to the Marketing Director and offers hybrid working options.
The predicted salary is between 36000 - 60000 £ per year.
Bridgman Enfield, England, United Kingdom
Digital Marketing Manager
At Bridgman, we’ve been crafting luxury home and garden furniture since 1977. As a premium British brand, we create award-winning collections that combine style, comfort, and quality. Now, we’re on a mission to grow even bigger – and that’s where you come in.
As Digital Marketing Manager, you’ll take full ownership of Bridgman’s paid channels, conversion rate optimisation, and customer lifecycle marketing. You’ll work across Google, Meta, LinkedIn, Pinterest, and emerging platforms, focusing on scalable, high-ROI campaigns that drive brand awareness and sales.
This is a full-stack role where you’ll be responsible for paid strategy, growth tactics & execution, testing, and reporting, while collaborating with creative, e-commerce, and sales teams.
What You’ll Be Doing
- Paid Media Campaigns: Manage and optimise performance marketing across Google, Meta (Facebook & Instagram), LinkedIn, and Pinterest to drive high-intent traffic and conversions.
- Conversion Rate Optimisation (CRO): Analyse user behaviour and funnel data to improve landing pages, ad creatives, and overall conversion rates.
- Retention & Lifecycle Marketing: Develop remarketing and email automation strategies to increase customer lifetime value (LTV).
- Data & Analytics: Track, analyse, and report on performance metrics like CPA, CPL, ROAS, and CLV, ensuring data-driven decision-making.
- Budget Ownership: Manage and allocate 6 figure budgets efficiently to maximise return on investment.
- Cross-Team Collaboration: Work closely with design, content, and e-commerce teams to optimise the customer journey.
- Market & Competitor Research: Stay ahead of industry trends, test new platforms, and keep Bridgman at the forefront of digital marketing.
What We’re Looking For
- Performance Marketing Expert: Strong experience running and optimising campaigns across Google and Meta. Secondary would be experience with LinkedIn, Pinterest, and TikTok.
- Data-Driven & Analytical: Comfortable with GA4, GTM, Hotjar, CRO tools, Looker Studio, Google Sheets, and paid media platforms to track performance and make decisions.
- Strategic Thinker: Able to build and execute multi-channel marketing strategies that drive sustainable business growth.
- Growth Mindset: Always testing, learning, and refining strategies to maximise performance.
- Strong Communicator: Ability to present insights and strategies clearly to stakeholders.
- Proactive & Hands-On: A self-starter who thrives in a fast-paced, results-driven environment.
Why Join Bridgman?
- Where Heritage meets Innovation: Represent a brand with 3 generations of experience, and a desire to drive innovation and creativity.
- Full Ownership: This is your chance to take charge and lead paid media strategy from the ground up.
- High-Impact Role: Your work will directly drive brand growth and revenue and reports straight into the Marketing Director.
- Creative Collaboration: Work closely with designers and content creators to build exciting campaigns.
- Work-Life Balance: Enjoy 31 days of annual leave (including bank holidays).
- A Supportive Environment: Join a trusted, family-owned business that values integrity, teamwork, and innovation.
Details
- Job Title: Digital Marketing Manager
- Location: Enfield (Brimsdown)
- Contract: Permanent, Full-time (Office Based-Hybrid)
- Reports to: Marketing Director
- Department: Marketing
Join us and be a key player in shaping Bridgman’s growth, bringing our brand to new and existing audiences, and driving meaningful customer engagement through strategic paid media campaigns.
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Growth Marketing Manager employer: Bridgman
Contact Detail:
Bridgman Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Marketing Manager
✨Tip Number 1
Familiarize yourself with the latest trends in digital marketing, especially around Google and Meta platforms. Understanding current best practices will help you stand out as a candidate who is not only knowledgeable but also proactive in your approach.
✨Tip Number 2
Showcase your analytical skills by preparing to discuss specific metrics you've improved in past roles. Be ready to explain how you used data to drive decisions, particularly in conversion rate optimization and customer lifecycle marketing.
✨Tip Number 3
Network with professionals in the industry, especially those who have experience in performance marketing. Engaging with others can provide insights into the role and may even lead to referrals or recommendations.
✨Tip Number 4
Prepare examples of successful campaigns you've managed, focusing on your strategic thinking and growth mindset. Highlight how you tested and refined strategies to achieve high ROI, as this aligns perfectly with what Bridgman is looking for.
We think you need these skills to ace Growth Marketing Manager
Some tips for your application 🫡
Understand the Role: Make sure you fully understand the responsibilities and requirements of the Digital Marketing Manager position at Bridgman. Tailor your application to highlight your experience with paid media campaigns, conversion rate optimization, and customer lifecycle marketing.
Showcase Relevant Experience: In your CV and cover letter, emphasize your strong experience in performance marketing, particularly with Google and Meta. Provide specific examples of successful campaigns you've managed and the results achieved.
Highlight Analytical Skills: Demonstrate your comfort with data analysis tools like GA4, GTM, and Looker Studio. Mention any relevant metrics you've tracked, such as CPA, CPL, and ROAS, to show your data-driven decision-making capabilities.
Communicate Your Growth Mindset: Convey your proactive approach to testing and refining marketing strategies. Share examples of how you've adapted campaigns based on performance insights and market trends to drive sustainable growth.
How to prepare for a job interview at Bridgman
✨Showcase Your Performance Marketing Expertise
Be prepared to discuss your experience with running and optimizing campaigns across Google and Meta. Highlight specific examples of successful campaigns you've managed, focusing on metrics like CPA and ROAS.
✨Demonstrate Your Data-Driven Mindset
Familiarize yourself with tools like GA4, GTM, and Looker Studio. Be ready to explain how you've used data analytics to inform your marketing strategies and improve conversion rates in previous roles.
✨Emphasize Your Strategic Thinking
Prepare to discuss how you build and execute multi-channel marketing strategies. Share examples of how your strategic approach has led to sustainable business growth in past positions.
✨Communicate Clearly and Confidently
Practice presenting your insights and strategies in a clear manner. Strong communication skills are essential, so be ready to articulate your ideas effectively to stakeholders during the interview.
