Senior Growth Marketing Associate

About the role

This role exists to drive efficient, scalable user growth across Bridebook’s web and app products through high-impact performance marketing. You’ll own paid media execution across English-speaking markets, using data, experimentation and commercial judgement to maximise ROI and support business growth.

Responsibilities

• You lead performance marketing execution across web and app for our English-speaking markets.
• You plan, launch, and optimise B2C performance marketing campaigns across paid channels including Google, Meta, TikTok and other relevant platforms.
• You ensure channel strategy, targeting and campaign execution align with business objectives across English-speaking markets.
• You manage campaign delivery end-to-end, balancing acquisition volume, efficiency and quality of traffic.
• You act as the channel specialist for Paid Search, staying at the forefront of this area of the business and supporting colleagues responsible for other markets with their Paid Search efforts.
• You manage paid media budgets and forecasting with rigour.
• You own multi-market paid media budgets, ensuring spend is allocated effectively across channels, markets and campaigns.
• You build accurate forecasts and monitor performance closely to identify risks, opportunities and required budget shifts.
• You maintain strong cost control and make data-led decisions to maximise return on investment.
• You continuously optimise campaign performance and conversion journeys.
• You manage and optimise large Paid Search accounts, improving structure, bidding, keyword strategy and creative performance.
• You test and refine ad creatives, landing pages and supporting content to improve conversion rates and user acquisition efficiency.
• You identify opportunities to improve performance through experimentation, audience insights and channel-specific best practices.
• You turn data into clear insight and action.
• You produce regular reporting on campaign and channel performance, highlighting trends, results and opportunities for improvement.
• You conduct in-depth analysis to understand drivers of performance across markets, platforms and customer journeys.
• You translate complex data into clear recommendations that inform future investment and strategy.
• You influence stakeholders through performance marketing expertise.
• You communicate results, learnings and recommendations to senior stakeholders through clear written updates and presentations.
• You partner with Creative, Product, Content and Data teams to improve campaign effectiveness and landing page performance.
• You contribute paid media insight to broader B2C marketing planning and growth discussions.

Qualifications

• Commercially minded and motivated by measurable growth.
• Analytical and confident working with performance data to make decisions.
• Proactive and highly organised, managing multiple campaigns and markets effectively.
• Curious and experimental, always looking for new ways to improve performance.
• Clear and credible communicator who can influence stakeholders with insight.
• Interested in technology trends – proactive in exploring AI technologies and what they mean for Performance Marketing.
• Experience with Paid Search at a deep level (e.g., advanced Google campaigns such as enhanced conversions, PMax, RLSAs, etc.).

We’re looking for a partial fit. We love hearing from anyone who is enthusiastic about changing the wedding industry and welcome candidates with different backgrounds and experiences. We prioritise grit, positivity, and the willingness to get stuck in, and encourage you to apply even if your experience doesn’t exactly match this job description.

Benefits

• 25 days of annual leave, with an extra day every year after three years (up to 30 days).
• Hybrid Working – we’d love to see you in twice a week, but you are free to come in more often if you’d like.
• £500 per year Learning and Development budget.
• Enhanced Family-Friendly Policies.
• Cycle to Work Scheme.
• One month fully paid Sabbatical Leave after five years in BB.
• 2 weeks Working From Anywhere per year.
• Wedding Leave (5 days paid).
• Half-Day Wedding Anniversary Leave.
• An accessible, beautiful and dog-friendly office, with weekly breakfasts, communal lunches, alongside free snacks and more.
• Yearly BB Summit and quarterly events to celebrate milestones!

Location: London, Hammersmith (working hybrid, minimum 2 days a week).

Equal employment opportunity. Research shows that women, neurodiverse individuals, and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do! At Bridebook we are committed to creating a diverse and inclusive environment and strongly encourage you to apply.