Head of Product Design in London

Bridebook is a SaaS and Marketplace scale-up business revolutionising the wedding industry. We are proud to be the UK's number one wedding planning app and the ONLY global provider. Our mission is to make the wedding planning journey as happy as possible for engaged couples everywhere. With over 90% of the world's 7.5bn population expected to get married in their lifetime, the wedding industry is massive. It is 50% larger than the global taxi and food delivery markets combined, yet it sadly lags in digitalisation and lacks solutions for the modern-day needs of both couples and businesses.

Our innovative platform is designed to make wedding planning effortless and stress-free. From personalised wedding checklists, budget management tools, a vast selection of venues and suppliers, and endless inspiration – you can access it all at your fingertips, on your mobile device. After recently becoming the first app of its kind to launch globally, Bridebook now enables couples to plan destination weddings anywhere in the world. This exciting expansion makes it a truly fantastic time to join us on our journey.

Our team is made up of talented creative, analytical, and tech-focused minds. We’ve collaborated with some fantastic partners including the Natural History Museum, Hilton, the Ritz, Etsy and Jimmy Choo, and have been featured 12 times on the App Store as well as been rated the number 1 app by Apple. Our investors are well known for supporting some previous successful unicorns such as Airbnb, Pinterest, Skyscanner and Tesla.

We’re looking for a Head of Product Design to establish a user-centred design culture and build a scalable design system that enables every squad to create intuitive, consistent, and delightful experiences for couples and vendors. You will define Bridebook's design vision and strategy, translating deep customer insight and data into exceptional product experiences. As a senior leader, you will empower a high-performing, design-led organisation to ship, learn, and iterate quickly - raising the bar for craft, collaboration, and commercial impact.

Specific responsibilities will include:

• Design Strategy & System: Defining the company's design vision, principles, and multi-quarter roadmap aligned to product and brand goals. Building and evolving a unified, scalable design system (components, tokens, and guidelines) across app, mobile web, and desktop. Championing accessibility, design quality standards, and a mobile-first mindset across all surfaces.
• Discovery, Research & Evidence-Led Decisions: Establishing rigorous discovery practices including interviews, usability testing, surveys, and analytics. Running A/B and multivariate experiments, translating results into clear iterations and product decisions. Advocating for data-informed design, balancing qualitative depth with quantitative evidence.
• Leadership, Coaching & Culture: Leading, mentoring, and growing a high-performing design team, setting clear craft expectations and creating rituals that raise the bar. Identifying and implementing best-in-class tools and technologies to improve speed and quality. Embedding a collaborative, user-centred culture that celebrates learning and continuous improvement.
• Cross-Functional Delivery & Execution: Partnering closely with Product Managers and Engineers to frame problems, scope solutions, and balance user value, feasibility, and commercial impact. Driving efficient planning and delivery cadences (goals, crits, reviews) to improve predictability and velocity. Upholding streamlined processes and documentation that meet Bridebook-level standards.
• Stakeholder Influence & Brand Elevation: Acting as a thought leader within the senior team, aligning design strategy with company goals. Communicating progress, risks, and trade-offs clearly to stakeholders. Elevating Bridebook's product experience to become a recognisable, reference product and brand in our industry.

We’re looking for someone who:

• Has significant experience leading Product Design within a digital consumer app or marketplace environment.
• Has built and scaled design systems across multiple platforms (mobile, web, desktop).
• Is deeply user-focused and insight-driven, balancing qualitative research with strong analytical rigour.
• Has a strong track record of running experimentation (A/B testing, usability testing, iteration cycles).
• Is an exceptional people leader and coach, with experience hiring, mentoring, and developing designers.
• Is a strategic systems thinker who can connect long-term vision to day-to-day execution.
• Is highly collaborative and experienced working cross-functionally with Product, Engineering, and Commercial teams.
• Communicates clearly and persuasively with senior stakeholders.
• Has a strong bias to action - pragmatic, iterative, and outcome-oriented.

What if you’re a partial fit? We love hearing from anyone who is enthusiastic about changing the wedding industry and welcome candidates with different backgrounds and experiences. We prioritise grit, positivity, and the willingness to get stuck in, and encourage you to apply even if your experience doesn’t exactly match this job description.

Benefits:

• 25 days of annual leave, with an extra day every year after three years (up to 30 days)
• Hybrid Working, we’d love to see you in twice a week, but you are free to come in more often if you’d like
• £500 per year Learning and Development budget
• Enhanced Family-Friendly Policies
• Cycle to Work Scheme
• One month fully paid Sabbatical Leave after five years in BB
• 2 weeks Working From Anywhere per year
• Wedding Leave (5 days paid)
• Half-Day Wedding Anniversary Leave
• Financial Wellbeing Sessions
• Yearly BB Summit and quarterly events to celebrate milestones
• An accessible, beautiful and dog-friendly office, with weekly breakfasts, communal lunches, alongside free snacks and more

Location: London, Hammersmith (working hybrid, minimum 2 days a week)

Our Values:

• One Team: Together we are better.
• Keep Accelerating: We work smart.
• Create Joy: We celebrate going above and beyond.

Equal employment opportunity: Research shows that women, neurodiverse individuals, and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do. At Bridebook we are committed to creating a diverse and inclusive environment and strongly encourage you to apply.

So what’s next? You’ll hear from our team within 2 weeks regarding your application. We believe in efficient and meaningful conversations, so you’ll be happy to hear there isn’t a whopping 7 stage process.

That’s all for now - see you on the dancefloor.