At a Glance
- Tasks: Drive SEO strategy and boost organic growth for Brewers and Wallpaperdirect.
- Company: Join a fourth-generation family business ranked among the Best Places to Work.
- Benefits: Enjoy competitive salary, generous holidays, and discounts on home improvements.
- Other info: Collaborative culture with excellent career development opportunities.
- Why this job: Shape how customers discover brands online and make a real impact.
- Qualifications: Strong SEO background with experience in retail or omni-channel environments.
The predicted salary is between 33300 - 40700 £ per year.
Location: Eastbourne
Salary: Competitive
We have a fantastic opportunity for an experienced SEO Specialist to join our evolving Marketing department based at Albany House in Central Eastbourne. This new role brings great opportunity to shape our SEO strategy and drive organic growth across our Brewers.co.uk and Wallpaperdirect.com businesses.
In this commercially focused role you will take ownership of the Brewers and Wallpaper Direct SEO strategy and performance, building brand authority, increasing visibility in both traditional and AI-driven search and delivering measurable results. Our SEO Specialist will play a vital role in shaping how customers discover Brewers and Wallpaper Direct online, combining content strategy, data insight and evolving search trends to maximise impact.
If you are passionate about SEO and want to influence how a well established brand grows its digital presence, we would love to hear from you. This is an excellent opportunity for someone who has a strong SEO background, ideally in a retail or omni-channel environment, self-motivated with a commercial mindset and who is able to identify opportunities and take ownership of delivery.
What does the role of SEO Specialist involve?
- Taking ownership and delivering the SEO roadmap across our Brewers and Wallpaperdirect businesses
- Driving organic performance, including traffic, revenue and ROI
- Leading content SEO strategy, including keyword research and search intent analysis
- Identifying opportunities to grow authority through content, outreach and partnerships
- Analysing and reporting on performance, competitor activity and trends
- Developing and evolving our approach to AI-driven search (GEO)
- Collaborating with internal teams and stakeholders to embed SEO across campaigns
- Support technical SEO priorities in partnership with internal teams and agencies
- Managing external SEO agencies and supplier relationships
Who we are looking for to join the team:
- Strong background in SEO, ideally within a retail or omni-channel environment
- Proven experience driving organic growth through content and off page activity
- Good understanding of both on page and off page SEO (technical knowledge beneficial)
- Experience working with tools such as GA4, Search Console and SEMrush
- An interest in emerging trends, including AI and generative search (GEO)
- Strong analytical skills with the ability to turn data into actionable insight
- Confident communicator who can explain SEO to non-specialists and strong stakeholder communication skills
- A collaborative and adaptable approach with the ability to influence across teams
- Highly organised, proactive and able to manage multiple deadlines in a fast-changing landscape
- Proficient in Microsoft Office to an intermediate level including Word, Excel, PowerPoint and Outlook
In return we offer a comprehensive benefits package consisting of:
- Generous holiday allowance - increasing with service
- Free life assurance
- 5% of your salary employer contribution to the pension plan (subject to employee contributions)
- Stream - a money management app that gives you access to a percentage of your pay as you earn it
- Employee Assistance Programme - accessible to colleagues, partner/spouse and dependents
- Virtual GP service for yourself and any dependent children to be able to access unlimited medical advice when you need it
- Medicash, an optional funded scheme where you can claim money back for routine healthcare treatments
- Brewers Colleague discounts giving you huge savings on home improvements
- Discounts and rewards with selected partners - major high street brands, supermarkets etc
- Additional financial assistance such as Cycle to Work Scheme, Season Ticket Loans and Helping Hand Loan Scheme for times of crisis
- Comprehensive Induction Programme and ongoing development
- After a qualifying period, you will also be eligible for additional benefits such as profit related pay, enhanced Maternity/Paternity/Adoption pay and a chance to use our Holiday Homes
SEO Specialist in Eastbourne employer: Brewers Decorator Centres
Brewers Decorator Centres in Bow is an exceptional employer, offering a vibrant work culture where teamwork and customer service are at the forefront. With a comprehensive benefits package that includes 33 days of holiday, pension contributions, life assurance, and generous staff discounts, employees are well-supported in their roles. The opportunity for professional growth within a busy and dynamic environment makes this position not just a job, but a rewarding career path.
StudySmarter Expert Advice🤫
We think this is how you could land SEO Specialist in Eastbourne
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Brewers Decorator Centres and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Brewers Decorator Centres are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Brewers Decorator Centres on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Brewers Decorator Centres. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace SEO Specialist in Eastbourne
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Brewers Decorator Centres. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Brewers Decorator Centres:Show us that you’ve done your homework! In your application, briefly mention what you admire about Brewers Decorator Centres’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Brewers Decorator Centres
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Brewers Decorator Centres will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Brewers Decorator Centres, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
