At a Glance
- Tasks: Drive SEO strategy and boost organic growth for Brewers and Wallpaperdirect.
- Company: Join a top-rated family business with a strong market presence.
- Benefits: Generous holiday, life assurance, pension contributions, and discounts.
- Other info: Supportive culture focused on colleague development and success.
- Why this job: Shape digital presence and influence brand growth in a dynamic environment.
- Qualifications: Strong SEO background, analytical skills, and experience with tools like GA4.
The predicted salary is between 30000 - 40000 £ per year.
Location: Eastbourne
Salary: Competitive
We have a fantastic opportunity for an experienced SEO Specialist to join our evolving Marketing department based at Albany House in Central Eastbourne. This new role brings great opportunity to shape our SEO strategy and drive organic growth across our Brewers.co.uk and Wallpaperdirect.com businesses.
In this commercially focused role you will take ownership of the Brewers and Wallpaper Direct SEO strategy and performance, building brand authority, increasing visibility in both traditional and AI-driven search and delivering measurable results. Our SEO Specialist will play a vital role in shaping how customers discover Brewers and Wallpaper Direct online, combining content strategy, data insight and evolving search trends to maximise impact.
If you are passionate about SEO and want to influence how a well established brand grows its digital presence, we would love to hear from you. This is an excellent opportunity for someone who has a strong SEO background, ideally in a retail or omni-channel environment, self-motivated with a commercial mindset and who is able to identify opportunities and take ownership of delivery.
Ranked again in The Sunday Times Best Places to Work 2026, we are a fourth-generation family business who leads the marketplace globally, supplying decorating materials to Consumers and Tradespeople across the UK from our network to over 240 stores nationwide in the Brewers Group. Founded in 1904, we are proud to be a family business run on family principles with a clear vision to ‘play our part in making the world a brighter place’. We place great emphasis on the development and growth of our colleagues - our mantra is to ‘help one another succeed’. We want every candidate to feel supported and able to succeed. If you are neurodivergent or have a disability and need reasonable adjustments during the application or interview process, just let us know and we will do everything we can to make it work for you.
What does the role of SEO Specialist involve?
- Taking ownership and delivering the SEO roadmap across our Brewers and Wallpaperdirect businesses
- Driving organic performance, including traffic, revenue and ROI
- Leading content SEO strategy, including keyword research and search intent analysis
- Identifying opportunities to grow authority through content, outreach and partnerships
- Analysing and reporting on performance, competitor activity and trends
- Developing and evolving our approach to AI-driven search (GEO)
- Collaborating with internal teams and stakeholders to embed SEO across campaigns
- Support technical SEO priorities in partnership with internal teams and agencies
- Managing external SEO agencies and supplier relationships
Who we are looking for to join the team:
- Strong background in SEO, ideally within a retail or omni-channel environment
- Proven experience driving organic growth through content and off page activity
- Good understanding of both on page and off page SEO (technical knowledge beneficial)
- Experience working with tools such as GA4, Search Console and SEMrush
- An interest in emerging trends, including AI and generative search (GEO)
- Strong analytical skills with the ability to turn data into actionable insight
- Confident communicator who can explain SEO to non specialists and strong stakeholder communication skills
- A collaborative and adaptable approach with the ability to influence across teams
- Highly organised, proactive and able to manage multiple deadlines in a fast-changing landscape
- Proficient in Microsoft Office to an intermediate level including Word, Excel, PowerPoint and Outlook
In return we offer a comprehensive benefits package consisting of:
- Generous holiday allowance - increasing with service
- Free life assurance
- 5% of your salary employer contribution to the pension plan (subject to employee contributions)
- Stream - a money management app that gives you access to a percentage of your pay as you earn it
- Employee Assistance Programme - accessible to colleagues, partner/spouse and dependents
- Virtual GP service for yourself and any dependent children to be able to access unlimited medical advice when you need it
- Medicash, an optional funded scheme where you can claim money back for routine healthcare treatments
- Brewers Colleague discounts giving you huge savings on home improvements
- Discounts and rewards with selected partners - major high street brands, supermarkets etc
- Additional financial assistance such as Cycle to Work Scheme, Season Ticket Loans and Helping Hand Loan Scheme for times of crisis
- Comprehensive Induction Programme and ongoing development
- After a qualifying period, you will also be eligible for additional benefits such as profit related pay, enhanced Maternity/Paternity/Adoption pay and a chance to use our Holiday Homes
SEO Specialist in Eastbourne employer: Brewers Decorator Centre
Join a fourth-generation family business that prioritises employee growth and well-being, offering a competitive salary and a comprehensive benefits package. Located in the vibrant town of Eastbourne, our SEO Specialist role provides the opportunity to shape digital strategies for renowned brands while enjoying a supportive work culture that values collaboration and personal development. With a commitment to making a positive impact and a focus on inclusivity, we ensure every team member feels empowered to succeed.
StudySmarter Expert Advice🤫
We think this is how you could land SEO Specialist in Eastbourne
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend SEO meetups or webinars, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or blog where you can showcase your SEO projects, case studies, and insights. This not only demonstrates your expertise but also gives you something tangible to discuss in interviews.
✨Tip Number 3
Prepare for interviews by brushing up on common SEO questions and trends. Be ready to discuss how you've driven organic growth in past roles and how you can apply that knowledge to our brands at Brewers and Wallpaperdirect.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team!
We think you need these skills to ace SEO Specialist in Eastbourne
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the SEO Specialist role. Highlight your relevant experience, especially in driving organic growth and working with tools like GA4 and SEMrush. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Share your passion for SEO and how you can influence our digital presence. Be sure to mention any specific achievements that demonstrate your ability to drive results.
Showcase Your Analytical Skills:We love data-driven insights! In your application, include examples of how you've turned data into actionable strategies in previous roles. This will show us you're not just about theory but can deliver real results.
Apply Through Our Website:Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at Brewers Decorator Centre
✨Know Your SEO Stuff
Make sure you brush up on your SEO knowledge before the interview. Be ready to discuss your experience with tools like GA4, Search Console, and SEMrush. Highlight specific examples of how you've driven organic growth in previous roles, especially in retail or omni-channel environments.
✨Showcase Your Analytical Skills
Prepare to demonstrate your analytical prowess. Bring examples of how you've turned data into actionable insights. Discuss any reports you've created or trends you've identified that led to successful SEO strategies. This will show them you can back up your claims with solid evidence.
✨Communicate Clearly
Since you'll need to explain SEO concepts to non-specialists, practice articulating your thoughts clearly and concisely. Use simple language to describe complex ideas, and be ready to answer questions from different stakeholders. This will showcase your communication skills and adaptability.
✨Be Ready to Collaborate
This role involves working with various teams, so be prepared to discuss your collaborative approach. Share examples of how you've worked with others to embed SEO across campaigns or managed relationships with external agencies. Highlight your ability to influence and adapt in a fast-changing environment.
