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For Companies At a Glance
- Tasks: Lead category strategy and insights for BrewDog across major UK retailers.
- Company: Join BrewDog, a passionate craft beer brand with a mission to innovate.
- Benefits: Enjoy a bonus scheme, enhanced pension, extra holidays, and staff discounts.
- Other info: Collaborative culture with opportunities for personal and professional growth.
- Why this job: Shape the future of craft beer while driving growth in a dynamic environment.
- Qualifications: 7+ years in FMCG category management or related roles; strong data skills required.
The predicted salary is between 60000 - 80000 £ per year.
About Us
- Bonus Scheme: Via BrewDog bonus scheme, our amazing crew members get rewarded when we succeed as a business.
- Pension Enhancements: We increase our contributions to your pension up to 10% of your salary.
- 4-Week Sabbatical: After every 5 years here you will receive an additional 4 weeks off.
- Staff Discount: 50% off BrewDog Beers/Ciders, Wonderland Cocktails, BrewDog Merchandise, and Soft Drinks, plus 25% off all other menu items in our BrewDog Bars.
- Additional Holiday Days: For every full year completed up to your 5th year with us, we add on one additional day’s leave.
- Beer Training: We’ll support you through the internationally-recognised Cicerone qualifications.
- And a Lot More: Enhanced sick pay, healthcare, life assurance, high street retail discounts, employee assistance programmes, enhanced family friendly policies, and an allowance to quality check some beers each month.
About The Role
We’re looking for a smart, driven, detail-obsessed and commercially minded Head of Category & Insights to lead how BrewDog shows up across the UK market. This role shapes our category thinking, elevates our retailer partnerships, powers our sales team and delivers sharp insight and internal reporting that drives the business forward.
You’ll combine deep analytical capability with strong people skills, translating data into simple, compelling recommendations that unlock growth. You’ll work closely with major UK retailers, partner with our sales leads, and bring a strategic, future-focused view of the beer category.
Key Responsibilities
- Category Leadership & Retailer Support: Own and lead the BrewDog category agenda across all major UK retailers.
- Insights & Market Understanding: Lead brewing, beer and wider drinks category insights using Circana, Dunnhumby, retailer POS portals and additional insight partners.
- Internal Reporting & Performance Tracking: Own the internal reporting rhythm for market performance, including monthly business reviews.
- Leadership & Collaboration: Act as a trusted advisor to the Strategy & Creative Director and the wider senior team.
About You
- Experienced: 7+ years in FMCG category management, shopper insights, market insights or related commercial roles.
- Skilled: Exceptional at simplifying complex data into persuasive stories.
- Personal Qualities: Pragmatic, commercially sharp and solutions-focused.
What You’ll Get
- The opportunity to shape the category and insights agenda for one of the UK’s most exciting, disruptive beer brands.
- A high-visibility role partnering closely with senior leaders across the business.
- A chance to influence major UK grocers and help define the future of craft beer.
- A fast-paced environment where your insights directly drive growth.
Head of Category & Insights in Scotland employer: Brewdog
Contact Detail:
Brewdog Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Category & Insights in Scotland
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, or even hit up your local BrewDog bar. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your passion for beer! When you get the chance to chat with potential employers, let your enthusiasm shine through. Share your favourite brews, what you love about the craft beer scene, and how you can contribute to their mission. It’s all about making that personal connection!
✨Tip Number 3
Prepare for interviews by knowing your stuff! Research BrewDog’s latest products, campaigns, and market trends. Be ready to discuss how your insights can help shape their category agenda. The more informed you are, the more impressive you’ll be!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the BrewDog family. So, get clicking and let’s make some beer magic happen!
We think you need these skills to ace Head of Category & Insights in Scotland
Some tips for your application 🫡
Show Your Passion for Beer: When you're writing your application, let your love for craft beer shine through! We want to see that you're not just looking for a job, but that you're genuinely excited about being part of our mission at BrewDog.
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in FMCG category management and insights. Use specific examples that demonstrate how you've driven growth in previous roles, especially if you’ve worked with major UK retailers.
Be Data-Driven: Since this role is all about insights, don’t shy away from showcasing your analytical skills. Include any relevant data systems you’ve worked with, like Circana or Power BI, and explain how you’ve used data to make impactful decisions.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to shape the future of BrewDog!
How to prepare for a job interview at Brewdog
✨Know Your Beer and the Brand
Before the interview, dive deep into BrewDog's history, values, and product range. Familiarise yourself with their craft beer offerings and any recent news or initiatives. This will not only show your passion for the brand but also help you connect your insights and category management experience to their mission.
✨Master the Data Tools
Since the role requires proficiency in data systems like Circana, Dunnhumby, and Power BI, make sure you're comfortable discussing how you've used these tools in past roles. Prepare examples of how you've translated complex data into actionable insights that drove growth, as this will be crucial in demonstrating your fit for the position.
✨Prepare Insightful Questions
Think of insightful questions to ask during the interview that reflect your understanding of the market and BrewDog's position within it. For instance, inquire about their approach to emerging trends in the craft beer sector or how they envision the future of their category strategy. This shows your strategic thinking and genuine interest in the role.
✨Showcase Your Collaboration Skills
As a Head of Category & Insights, you'll need to work closely with various teams. Be ready to share examples of how you've successfully collaborated with sales, marketing, and finance teams in the past. Highlight your ability to build relationships and drive results through teamwork, as this is key to thriving in BrewDog's fast-paced environment.