At a Glance
- Tasks: Drive sales and create unforgettable events in our vibrant BrewDog bars.
- Company: Join a passionate team at BrewDog, where craft beer meets creativity.
- Benefits: Enjoy paid overtime, pension enhancements, and a 50% staff discount on drinks.
- Other info: Dynamic work environment with opportunities for growth and a focus on sustainability.
- Why this job: Be part of exciting cultural events and make a real impact in the hospitality scene.
- Qualifications: Experience in sales or event coordination, with strong communication skills.
The predicted salary is between 24261 - 29653 £ per year.
PAID OVERTIME | PENSION ENHANCEMENTS UP TO 10% | TAXI HOME CONTRIBUTIONS | 4-WEEK SABBATICAL EVERY 5 YEARS | STAFF DISCOUNT
We love great craft beer. We want everyone to be as passionate about it as we are – and our bars are at the heart of that mission. You’ll help us deliver an amazing beer and customer experience every shift so, because we expect great things from you, we give great things back.
- OVERTIME: We pay overtime for any hours worked beyond your contracted hours to all salaried crew, because we know it’s right to reimburse you in full for any extra time you work for us.
- PENSION ENHANCEMENT: We increase our contributions to your pension up to 10% of your salary so together we can properly invest in your future.
- SAFE RIDE HOME: We want to make sure you get home safe after a hard shift. That’s why we contribute £5 to your pay-check to help you get home safely after midnight.
- 4-WEEK SABBATICAL: After every 5 years here you will receive an additional 4 weeks off to spend doing whatever you want.
- STAFF DISCOUNT: 50% off BrewDog Beers/Ciders, Wonderland Cocktails, BrewDog Merchandise, and Soft Drinks, plus 25% off all other menu items.
AND A LOT MORE: enhanced sick pay, healthcare, life assurance, high street retail discounts, employee assistance programmes, enhanced family friendly policies around maternity and paternity leave, additional holiday days per year, pawternity leave, DE+I and crew forum groups and beer samples at the end of some shifts.
We’re focused on making sure that we, and future generations, have a planet to brew great beer on. Our industry leading techniques help us create and deliver unique beer whilst doing our bit (and others’) for the environment.
About The Role:
In this role, you’ll support the UK Head of Sales in driving sales, events, and bookings across BrewDog’s bar estate. You’ll be part of an experienced sales and events team, working out of city, and will work closely with other Sales Executives, bar teams and marketing to convert incoming enquiries, deliver outstanding events and create culturally relevant experiences that drive people into our bars.
A key part of the role will be managing incoming event and booking enquiries, building rapport with each guest to understand their requirements, creating bespoke packages and proposals, upselling relevant experiences and maximising revenue opportunities. You’ll also be responsible for collecting payments and pre-orders on time, identifying any special requirements and ensuring these are clearly communicated on every booking.
Events & Experiences:
The role will have a strong focus on developing and supporting culturally relevant consumer events that give people a reason to visit BrewDog bars. You’ll help identify opportunities around key cultural moments, entertainment, sport, music and emerging trends, turning these into exciting events and experiences that drive awareness, footfall, bookings and revenue.
You’ll work closely with the wider marketing, sales and bar teams to bring these events to life, from initial idea and planning through to execution and post-event review. This will include supporting event concepts, coordinating operational requirements, building event plans, and ensuring every event delivers an excellent guest experience.
You’ll also take ownership of the organisation of large upcoming events, completing detailed handovers and liaising with kitchen, front of house and operational teams where required.
Proactive Sales:
There is a proactive element to the Sales & Events Executive position, which will include reaching out to previous large events and upselling to auto-confirmed bookings, identifying new sales opportunities, and supporting the team to grow pre-booked revenue.
You’ll also look for opportunities to convert event guests into repeat customers, build relationships with key customers, and maximise the commercial potential of events across the portfolio. Ultimately, this role is about selling great experiences and creating reasons for people to choose BrewDog!
About You:
Experience: Experience in sales, event coordination, event marketing or a related role within the hospitality, entertainment, or leisure industry. Proven track record in achieving sales targets and managing event logistics. Experience planning or delivering consumer-facing events and experiences. Strong commercial awareness with the ability to identify opportunities to increase bookings, revenue, and footfall. Experience working cross-functionally with operational, marketing and hospitality teams.
Sales & Customer Service: Strong communication and relationship-building skills. Confident selling packages, experiences, and upselling additional products. Ability to build rapport quickly and understand different customer needs. Highly organised, proactive, and comfortable managing multiple enquiries, bookings and events simultaneously.
Events & Culture: Passionate about events, entertainment, sport, music, culture and what gets people talking. Naturally curious and able to spot opportunities to create relevant, exciting consumer experiences. Able to turn an idea into a commercially viable event that drives people into BrewDog bars. Comfortable managing event timelines, suppliers, operational requirements, and last-minute changes. Confident troubleshooting and making decisions on the day of an event.
Health & Safety: Understanding of health and safety regulations related to events, including capacity management and fire safety. Experience with risk assessments and event safety procedures. Ability to ensure events are delivered safely and in line with BrewDog policies and legal requirements.
Training: Sales and customer service training, including CRM, relationship management and upselling. Event planning and execution training, including event logistics, timelines and on-the-day troubleshooting. Risk assessment, fire safety and capacity management training.
Sales & Events Executive - Bars North employer: BrewDog
BrewDog is an exceptional employer that prioritises the well-being and growth of its employees, offering a range of benefits including paid overtime, enhanced pension contributions, and a unique 4-week sabbatical every five years. With a vibrant work culture centred around craft beer and community engagement, employees are encouraged to develop their skills in sales and event management while enjoying generous staff discounts and a supportive environment that values creativity and collaboration. Located in a dynamic city, this role provides the opportunity to be part of exciting events that resonate with local culture, making it a rewarding place to work for those passionate about hospitality and experiences.
StudySmarter Expert Advice🤫
We think this is how you could land Sales & Events Executive - Bars North
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Sales & Events Executive - Bars North at BrewDog, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including BrewDog. Tailor your message to explain why you’re drawn to them and how you can contribute as a Sales & Events Executive - Bars North. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Sales & Events Executive - Bars North
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for BrewDog:When writing your cover letter, make sure to tailor your message specifically for BrewDog. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at BrewDog
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show BrewDog that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show BrewDog that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with BrewDog’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
