Regional Sales Manager - Scotland

We love great craft beer. We want everyone to be as passionate about it as we are – and our central team are vital in this mission. Every single person in our team can shape our future for the better, whether that’s for our people, planet or our incredible beer. Because we expect great things from you, we give great things back. And not only that - we are a Best Places to Work employer 2023.

Benefits:

• Bonus Scheme: Via BrewDog bonus scheme, our amazing crew members get rewarded when we succeed as a business.
• Pension Enhancement: We increase our contributions to your pension up to 10% of your salary.
• 4-Week Sabbatical: After every 5 years here you will receive an additional 4 weeks off.
• Staff Discount: 25% off in bars, 30% off online and 50% off BrewDog Merch.
• Additional Holiday Days: For every full year completed up to your 5th year with us, we add on one additional day’s leave.
• And a lot more: Enhanced sick pay, healthcare, life assurance, high street retail discounts, employee assistance programmes, enhanced family friendly policies around maternity and paternity leave, pawternity leave, DE+I and crew forum groups, and an allowance to quality check some beers each month!

We’re focused on making sure that we, and future generations, have a planet to brew great beer on. Our industry leading techniques help us create and deliver unique beer whilst doing our bit (and others’) for the environment.

About The Role:

To grow BrewDog’s Market Value Share in the On Trade through building relationships and volume via incremental new distribution of our Core Headliners in the IFT and L&T sectors, whilst also executing National Account briefs. Building relationships and working with the key RTM partners in your geography is absolutely essential to achieving success.

• Grow distribution of BrewDog in the On Premise by targeting & gaining new accounts.
• Works consultatively with key On Premise venues to drive vertical growth.
• Continuously assesses geographic territory to define On Premise universe.
• Identify, Win and Manage key multiple operator channels and regional distributor partners.
• Spends 90% field time calling on accounts in your territory to drive OP strategy.
• Effectively plans ahead and has exceptional time management.
• Actively builds and maintains network with key customers and opinion leaders within the on premise industry.
• Manages local On Premise budget.
• Effectively negotiates Partnership Agreements with key operators to drive vertical sales.
• Routinely performs staff education / beer schools / tastings to ensure brand understanding, quality of serve, and encourage optimum pricing.
• Reviews business volume and business building initiatives with key partner venues on a weekly and monthly basis.
• Analyses territory and account specific business to clearly understand key business drivers.
• Utilises tools and tactics to drive vertical growth.
• Proactively shares examples of BrewDog marketing activities to demonstrate key points of difference to competition.
• Work to ensure a quality finished drink is delivered to all consumers requesting a BrewDog beer.
• Ensures that the right brand activation items are placed in the right accounts.

This is a field based role covering Scotland.

About You:

Passionate about great craft beer. Must be a ‘people-person’ – someone who is approachable, easy to talk to, and trusted. Proven track record of working independently and delivering results; is self-motivated, and able to manage time and workload to optimise effectiveness. Evidence of an entrepreneurial ’can do’ attitude; is uncompromising, ambitious, relentless, willing to take risks and learns obsessively! A motivated self-starter with ability to deliver results with ‘real’ pace & urgency. Solid understanding of the Local On-Trade scene. Strong administrative skills and highly organised. Effective communication, negotiation and interpersonal skills.