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- Tasks: Join BrewDog as a Product Marketing Manager, driving brand awareness and managing exciting projects.
- Company: BrewDog is a leading craft beer company passionate about quality and innovation in brewing.
- Benefits: Enjoy a vibrant workplace culture, flexible working options, and opportunities for personal growth.
- Why this job: Be part of a dynamic team shaping the future of spirits while making a positive impact.
- Qualifications: Experience in marketing, campaign management, and strong communication skills are essential.
- Other info: This role involves travel across the UK for brand events and activations.
The predicted salary is between 36000 - 60000 £ per year.
About Us
We love great craft beer. We want everyone to be as passionate about it as we are – and our central team are vital in this mission. Every single person in our team can shape our future for the better, whether that’s for our people, planet or our incredible beer. Because we expect great things from you, we give great things back. We are a Best Places to Work employer.
About The Role
We are looking for an Aberdeenshire-based Marketing Manager to join BrewDog Distilling. You will support the team on driving brand awareness, sampling, activations, events, and paid media campaigns. You will work alongside the Distilling Marketing Manager and Content Creator to deliver our annual marketing plans for our brands across channels. The role involves working from our HQ in Ellon, with some travel across the UK for brand events and activations. You will manage projects for our range of spirits including vodka, gin, rum, tequila, and RTD cocktails.
About the Brand
BrewDog Distilling Co. produces spirits from scratch at our Aberdeenshire distillery, using innovative equipment like our triple bubble still. We distribute across major retailers and BrewDog bars worldwide, aiming to make disruptive, delicious spirits accessible and affordable.
Key Responsibilities
- Support brand campaigns, events, sampling, and digital activities.
- Manage projects from briefing to delivery, working with internal teams and external suppliers.
- Support on-trade initiatives and develop sampling and POS strategies.
Signs of Success
- Maintain positive relationships within internal teams and with suppliers.
- Manage deadlines, budgets, and communications effectively across projects.
About You
Experience:
- Background in marketing, campaign management, and working with FMCG or challenger brands.
- Proven agency management skills and understanding of NPD processes.
Skills:
- Strong communication with stakeholders.
- Project management and budgeting skills.
- Experience with on-trade or off-trade channels.
- Creative thinking and idea generation.
- Ability to react quickly and explore new opportunities.
- Clear brief writing.
- Understanding of social media metrics and sales channels.
- Interest in the spirits industry is a plus but not essential.
Product Marketing Manager - 12 Months FTC employer: Brewdog
Contact Detail:
Brewdog Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager - 12 Months FTC
✨Tip Number 1
Familiarise yourself with BrewDog's brand values and their approach to marketing. Understanding their mission to make craft beer accessible will help you align your ideas with their vision during interviews.
✨Tip Number 2
Network with current or former employees of BrewDog, especially those in marketing roles. They can provide insights into the company culture and expectations, which can be invaluable when preparing for your interview.
✨Tip Number 3
Stay updated on the latest trends in the spirits industry and FMCG marketing. Being able to discuss recent developments or innovative campaigns during your conversation will demonstrate your passion and knowledge.
✨Tip Number 4
Prepare examples of past projects where you've successfully managed campaigns or events. Highlighting your project management skills and ability to work with various stakeholders will show that you're a strong fit for the role.
We think you need these skills to ace Product Marketing Manager - 12 Months FTC
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, campaign management, and working with FMCG or challenger brands. Use specific examples that demonstrate your skills in project management and communication.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the spirits industry and your understanding of brand campaigns. Mention how your background aligns with BrewDog's mission and values, and express your enthusiasm for the role.
Highlight Relevant Skills: In your application, emphasise your agency management skills, creative thinking, and ability to manage budgets and deadlines. Provide examples of how you've successfully managed projects from briefing to delivery.
Showcase Your Interest: Even if you don't have direct experience in the spirits industry, convey your interest in it. Mention any relevant knowledge or experiences that could translate well into the role, such as familiarity with social media metrics or sales channels.
How to prepare for a job interview at Brewdog
✨Know Your Brand
Before the interview, make sure you research BrewDog and its Distilling Co. Understand their products, values, and recent campaigns. This will help you demonstrate your passion for the brand and how you can contribute to their mission.
✨Showcase Your Experience
Prepare specific examples from your past roles that highlight your experience in marketing, especially with FMCG or challenger brands. Be ready to discuss how you've managed projects, budgets, and agency relationships effectively.
✨Demonstrate Creative Thinking
BrewDog values innovation, so come prepared with ideas on how to enhance their brand awareness and sampling strategies. Think about creative campaigns or events you could propose that align with their brand ethos.
✨Engage with Questions
At the end of the interview, have thoughtful questions ready to ask. Inquire about their current marketing challenges or future plans for the Distilling Co. This shows your genuine interest in the role and helps you assess if it's the right fit for you.
