At a Glance
- Tasks: Drive sales and create unforgettable events in our vibrant BrewDog bars.
- Company: Join a passionate team at BrewDog, where craft beer meets creativity.
- Benefits: Enjoy profit sharing, paid overtime, and a generous pension scheme.
- Other info: Dynamic work environment with opportunities for growth and exciting perks.
- Why this job: Be part of a culture that celebrates events, music, and community engagement.
- Qualifications: Experience in sales or event coordination is a plus; passion for hospitality is essential.
The predicted salary is between 24300 - 29700 £ per year.
10% PROFIT SCHEME FOR YOU AND YOUR TEAM | PAID OVERTIME | PENSION ENHANCEMENTS UP TO 10% | TAXI HOME CONTRIBUTIONS | 4-WEEK SABBATICAL EVERY 5 YEARS | STAFF DISCOUNT
We love great craft beer. We want everyone to be as passionate about it as we are – and our bars are at the heart of that mission. You’ll help us deliver an amazing beer and customer experience every shift so, because we expect great things from you, we give great things back.
- OVERTIME: We pay overtime for any hours worked beyond your contracted hours to all salaried crew, because we know it’s right to reimburse you in full for any extra time you work for us.
- PROFIT SHARE: Our BrewDog Bars now share 10% of their profits with our fantastic crew. We’re setting the bar high for the hospitality industry and giving you even more reasons to do an amazing job.
- PENSION ENHANCEMENT: We increase our contributions to your pension up to 10% of your salary so together we can properly invest in your future.
- SAFE RIDE HOME: We want to make sure you get home safe after a hard shift. That’s why we contribute £5 to your pay-check to help you get home safely after midnight.
- 4-WEEK SABBATICAL: After every 5 years here you will receive an additional 4 weeks off to spend doing whatever you want.
- STAFF DISCOUNT: 50% off BrewDog Beers/Ciders, Wonderland Cocktails, BrewDog Merchandise, and Soft Drinks, plus 25% off all other menu items.
AND A LOT MORE: enhanced sick pay, healthcare, life assurance, high street retail discounts, employee assistance programmes, enhanced family friendly policies around maternity and paternity leave, additional holiday days per year, pawternity leave, DE+I and crew forum groups and beer samples at the end of some shifts.
About The Role
In this role, you’ll support the UK Head of Sales in driving sales, events, and bookings across BrewDog’s bar estate. You’ll be part of an experienced sales and events team, working out of city, and will work closely with other Sales Executives, bar teams and marketing to convert incoming enquiries, deliver outstanding events and create culturally relevant experiences that drive people into our bars.
A key part of the role will be managing incoming event and booking enquiries, building rapport with each guest to understand their requirements, creating bespoke packages and proposals, upselling relevant experiences and maximising revenue opportunities. You’ll also be responsible for collecting payments and pre-orders on time, identifying any special requirements and ensuring these are clearly communicated on every booking.
Events & Experiences: The role will have a strong focus on developing and supporting culturally relevant consumer events that give people a reason to visit BrewDog bars. You’ll help identify opportunities around key cultural moments, entertainment, sport, music and emerging trends, turning these into exciting events and experiences that drive awareness, footfall, bookings and revenue.
You’ll work closely with the wider marketing, sales and bar teams to bring these events to life, from initial idea and planning through to execution and post-event review. This will include supporting event concepts, coordinating operational requirements, building event plans, and ensuring every event delivers an excellent guest experience.
You’ll also take ownership of the organisation of large upcoming events, completing detailed handovers and liaising with kitchen, front of house and operational teams where required.
Proactive Sales: There is a proactive element to the Sales & Events Executive position, which will include reaching out to previous large events and upselling to auto-confirmed bookings, identifying new sales opportunities, and supporting the team to grow pre-booked revenue.
You’ll also look for opportunities to convert event guests into repeat customers, build relationships with key customers, and maximise the commercial potential of events across the portfolio. Ultimately, this role is about selling great experiences and creating reasons for people to choose BrewDog!
About You
- Experience: Experience in sales, event coordination, event marketing or a related role within the hospitality, entertainment, or leisure industry. Proven track record in achieving sales targets and managing event logistics. Experience planning or delivering consumer-facing events and experiences. Strong commercial awareness with the ability to identify opportunities to increase bookings, revenue, and footfall. Experience working cross-functionally with operational, marketing and hospitality teams.
- Sales & Customer Service: Strong communication and relationship-building skills. Confident selling packages, experiences, and upselling additional products. Ability to build rapport quickly and understand different customer needs. Highly organised, proactive, and comfortable managing multiple enquiries, bookings and events simultaneously.
- Events & Culture: Passionate about events, entertainment, sport, music, culture and what gets people talking. Naturally curious and able to spot opportunities to create relevant, exciting consumer experiences. Able to turn an idea into a commercially viable event that drives people into BrewDog bars. Comfortable managing event timelines, suppliers, operational requirements, and last-minute changes. Confident troubleshooting and making decisions on the day of an event.
- Health & Safety: Understanding of health and safety regulations related to events, including capacity management and fire safety. Experience with risk assessments and event safety procedures. Ability to ensure events are delivered safely and in line with BrewDog policies and legal requirements.
- Training: Sales and customer service training, including CRM, relationship management and upselling. Event planning and execution training, including event logistics, timelines and on-the-day troubleshooting. Risk assessment, fire safety and capacity management training.
Sales & Events Executive - Bars in Manchester employer: BrewDog
At BrewDog, we pride ourselves on being an exceptional employer, offering a vibrant work culture that celebrates passion for craft beer and outstanding customer experiences. Our Sales & Events Executive role in *city* comes with fantastic benefits such as a 10% profit share, paid overtime, and a generous pension enhancement, alongside unique perks like a 4-week sabbatical every five years and a safe ride home contribution. We are committed to employee growth, providing extensive training and opportunities to create culturally relevant events that not only drive sales but also foster a sense of community and excitement within our bars.
StudySmarter Expert Advice🤫
We think this is how you could land Sales & Events Executive - Bars in Manchester
✨Get a Taste of the Scene
Try visiting local eateries and asking if they have any full-time positions available. Many hospitality jobs aren’t advertised online, so popping in for a chat can give you an edge and show your enthusiasm!
✨Network at Food Festivals
Food festivals and culinary events are buzzing with industry connections. Attend these to meet restaurateurs and other food service pros; you never know who might be looking for their next star employee!
✨Show Off Your Skills
Create a short video showcasing your cooking or customer service flair. Post it on social media or even send it directly to places you want to work at, like BrewDog. It’s a fun way to stand out and demonstrate what you bring to the table!
✨Reach Out Directly to BrewDog
Don't be shy about reaching out to BrewDog directly through their website. Express your interest in available roles and attach your CV, showing your genuine eagerness to be part of their team. Personal touches can go a long way!
We think you need these skills to ace Sales & Events Executive - Bars in Manchester
Some tips for your application 🫡
Show Off Your Service Experience:In the hospitality-food-service world, your experience is key! Make sure to highlight any previous roles you've had in restaurants, cafes, or catering. We want to see your customer service skills shine, so include specific examples where you went above and beyond for clients.
Certificates Matter:If you’ve got any relevant certifications, like food safety or bartender training, flaunt them! They can really set you apart from the crowd and show us your dedication to the industry. Just make sure to mention them clearly in your CV or cover letter!
Craft a Genuine Cover Letter:Take the time to write a personal cover letter that reflects your passion for hospitality. Share why you’re excited about BrewDog and how your skills can contribute to our team's success. We're after that genuine connection!
Highlight Your Team Spirit:In full-time roles, teamwork is everything! Emphasise your ability to work collaboratively in busy environments. Mention any experiences where you’ve effectively collaborated with colleagues or managed conflicts — it's just as important as your technical skills!
How to prepare for a job interview at BrewDog
✨Show Your People Skills
In hospitality, customer service is everything! Be ready to showcase examples of how you've engaged with customers positively. Maybe you turned a tough situation around or went that extra mile for a guest—let’s hear those stories!
✨Know Your Menu Inside Out
Expect some technical questions about food and drink, especially if you're applying for a kitchen or service role. Brush up on the menu items, including ingredients and any potential allergens. If you’ve got any favourite dishes or cocktails, have a little something prepared to discuss, too!
✨Demonstrate Your Team Spirit
Hospitality thrives on teamwork, so think of examples where you've worked well with others in a fast-paced environment. Be prepared to discuss what makes a great team member and how you contribute to a positive working vibe. They’re looking for that 'good fit!'
✨Get Ready for a Practical Test
In full-time food service roles, don’t be surprised if they want to see your skills in action. Whether it's serving a table or prepping a dish, be mentally prepared for a practical test during the interview. Practice makes perfect—a little dry run with friends could give you the edge!
