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- Tasks: Lead category strategy and insights for BrewDog across major UK retailers.
- Company: Join BrewDog, a passionate craft beer brand with a mission to innovate.
- Benefits: Enjoy a bonus scheme, enhanced pension, extra holidays, and staff discounts.
- Other info: Collaborative culture with opportunities for personal and professional growth.
- Why this job: Shape the future of craft beer while driving growth in a dynamic environment.
- Qualifications: 7+ years in FMCG category management or market insights; strong data skills required.
The predicted salary is between 60000 - 80000 £ per year.
We love great craft beer. We want everyone to be as passionate about it as we are – and our central team are vital in this mission. Every single person in our team can shape our future for the better, whether that’s for our people, planet or our incredible beer. Because we expect great things from you, we give great things back.
About The Role
We’re looking for a smart, driven, detail-obsessed and commercially minded Head of Category & Insights to lead how BrewDog shows up across the UK market. This role shapes our category thinking, elevates our retailer partnerships, powers our sales team and delivers sharp insight and internal reporting that drives the business forward. You’ll combine deep analytical capability with strong people skills, translating data into simple, compelling recommendations that unlock growth. You’ll work closely with major UK retailers, partner with our sales leads, and bring a strategic, future-focused view of the beer category.
Key Responsibilities
- Category Leadership & Retailer Support: Own and lead the BrewDog category agenda across all major UK retailers. Build and deliver category visions, retailer-specific growth plans, and insight-led recommendations. Partner with the sales team to bring category stories to life in customer presentations and joint business planning. Support range reviews, space & merchandising projects, promotional evaluation, and pricing architecture work. Represent BrewDog in customer meetings as the category and market expert.
- Insights & Market Understanding: Lead brewing, beer and wider drinks category insights using Circana, Dunnhumby, retailer POS portals and additional insight partners. Translate data into powerful, concise insights that drive decision-making across commercial, marketing and strategy. Monitor competitor performance, shopper behaviour, and emerging category trends. Produce actionable recommendations that balance detail with big-picture thinking.
- Internal Reporting & Performance Tracking: Own the internal reporting rhythm for market performance, including monthly business reviews. Build and maintain Power BI dashboards and insight tools to democratise data across the business. Work cross-functionally with commercial finance, brand, and operations to ensure a single view of performance. Provide clear, pragmatic direction on what matters most to deliver results.
- Leadership & Collaboration: Act as a trusted advisor to the Strategy & Creative Director and the wider senior team. Work closely with sales, brand, innovation, and trade marketing teams to ensure all plans are insight-led. Potential to build and develop a small category/insights team as BrewDog grows. Bring an energetic, collaborative, can-do approach to a fast-moving business.
About You
We’re looking for someone who is:
- Experienced: 7+ years in FMCG category management, shopper insights, market insights or related commercial roles. Alcohol or beverage experience is a strong plus, but not essential. Strong knowledge of major UK grocery retailers and how they operate. Highly proficient with data systems (Circana, Dunnhumby, Power BI, etc.).
- Skilled: Exceptional at simplifying complex data into persuasive stories. Strong presentation and communication skills — confident in front of retailers. Able to balance detail with strategic thinking. Highly organised, structured and reliable with a bias for action.
- Personal Qualities: Pragmatic, commercially sharp and solutions-focused. Strong relationship-builder internally and externally. Driven, curious and continuously looking for smarter ways of working. Passionate about beer, about great products, and about making an impact.
What You’ll Get: The opportunity to shape the category and insights agenda for one of the UK’s most exciting, disruptive beer brands. A high-visibility role partnering closely with senior leaders across the business. A chance to influence major UK grocers and help define the future of craft beer. A fast-paced environment where your insights directly drive growth.
Head of Category & Insights employer: Brewdog
Contact Detail:
Brewdog Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Category & Insights
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, or even hit up your local BrewDog bar to chat with fellow beer enthusiasts. You never know who might have a lead on that perfect role!
✨Tip Number 2
Show off your passion for craft beer! When you get the chance to meet potential employers, let your enthusiasm shine through. Share your favourite brews, discuss trends in the market, and demonstrate how your insights can elevate their brand.
✨Tip Number 3
Prepare for interviews by diving deep into the company’s values and mission. BrewDog is all about making an impact, so come armed with ideas on how you can contribute to their goals. Tailor your insights to show you’re the perfect fit for their team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the BrewDog family. Let’s make some great beer together!
We think you need these skills to ace Head of Category & Insights
Some tips for your application 🫡
Show Your Passion for Beer: When you're writing your application, let your love for craft beer shine through! We want to see that you're as passionate about our products as we are. Share any experiences or stories that highlight your enthusiasm for the industry.
Tailor Your Application: Make sure to customise your CV and cover letter to reflect the specific skills and experiences that match the Head of Category & Insights role. Highlight your analytical capabilities and how you've used insights to drive growth in previous roles.
Be Clear and Concise: We appreciate straightforward communication, so keep your application clear and to the point. Use bullet points where necessary to make it easy for us to see your key achievements and skills at a glance.
Apply Through Our Website: Don't forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at Brewdog
✨Know Your Beer and the Brand
Before the interview, dive deep into BrewDog's history, values, and product range. Familiarise yourself with their craft beer offerings and any recent innovations. Showing genuine passion for the brand will resonate well with the interviewers.
✨Master the Data Tools
Since the role requires proficiency in data systems like Circana, Dunnhumby, and Power BI, make sure you brush up on these tools. Be prepared to discuss how you've used data to drive insights and decisions in your previous roles.
✨Prepare Insightful Questions
Think of insightful questions that demonstrate your understanding of the category and market trends. Ask about BrewDog's approach to emerging trends in the beer industry or how they plan to enhance their retailer partnerships.
✨Showcase Your Leadership Skills
Be ready to share examples of how you've led teams or projects in the past. Highlight your ability to collaborate across departments and how you've driven results through effective communication and strategic thinking.