Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead a high-volume beer bar, ensuring outstanding guest experiences and team performance.
- Company: Join BrewDog, a passionate and innovative beer company.
- Benefits: Competitive salary, bonuses, discounts, and world-class beer training.
- Why this job: Make your mark in a vibrant environment while sharing your love for great beer.
- Qualifications: Experience in hospitality management and a passion for beer and service.
- Other info: Dynamic culture with opportunities for personal and professional growth.
The predicted salary is between 30000 - 40000 £ per year.
About Us
BrewDog Glasgow Merchant City are looking for a General Manager. At BrewDog, our mission is simple: make people as passionate about great beer as we are. Our bars sit at the heart of that mission, serving quality food, pouring world-class beer and creating an unforgettable experience every shift.
Why You’ll Want to Work With Us
- Competitive bonus: 25% of annual salary + uncapped 10% overachievement bonus on top
- 45 hour contract and paid overtime
- £4 hot meals on shift - proper fuel to get you through a busy shift.
- Safe Ride Home - £5 taxi home contribution for any shift finishing after midnight.
- BrewDog crew discount - 50% off beer, cocktails and merch + 25% off food.
- World-class beer training - we’ll support you through the internationally-recognised Cicerone qualifications, so you can love it almost as much as we do.
- Plus many more - enhanced sick pay, life assurance, retail discounts, employee assistance programmes, enhanced family policies, extra holidays, pawternity leave, DE&I groups and crew forums.
About The Role
As General Manager of BrewDog Glasgow Merchant City, you’ll take full ownership of the bar and lead from the front every day. This is a hands-on leadership role where you’ll set the standard, drive commercial results and build a high-performing team that delivers unforgettable guest experiences.
You’ll be responsible for the overall performance of the bar, from people and culture to profitability and growth. With the autonomy to shape the venue and the support of a wider leadership team behind you, this is a chance to truly make your mark.
Key Responsibilities Include
- Leading by example on every shift, setting the tone, energy and standards.
- Running a tight, well-organised operation that consistently delivers outstanding guest experiences.
- Recruiting, managing, coaching and developing a strong team across bar, floor and kitchen.
- Owning the commercial performance of the venue, including P&L, stock management, labour planning, cost control and sales growth.
- Ensuring exceptional standards of service, safety, cleanliness and compliance at all times.
- Building a positive, inclusive and motivated crew culture where people feel supported, challenged and proud to work.
- Championing beer education through tastings, training and everyday knowledge-sharing, making beer passion part of the venue’s DNA.
About You
You’re a confident, hands-on leader who thrives in a fast-paced hospitality environment and genuinely loves great beer and brilliant service. You lead by example, bring energy to every shift, and know how to get the best out of your team while holding high standards.
You’re commercially minded, people-focused and comfortable taking full ownership of a venue’s performance. You enjoy building strong teams, developing future leaders and creating a positive culture where everyone pulls together and takes pride in what they do.
You’ll Bring
- Proven experience leading a high-volume hospitality venue, ideally as a General Manager or equivalent.
- A hands-on leadership style with the ability to motivate, coach and develop teams at all levels.
- Strong commercial awareness, with experience managing P&L, labour, stock and costs.
- A passion for delivering outstanding guest experiences, every time.
- Confidence making decisions, solving problems and driving continuous improvement.
- A genuine interest in beer, food and hospitality and a desire to keep learning and sharing that knowledge with others.
THE BREWDOG CHARTER
- IT'S ALL ABOUT BEER. NO COMPROMISE We make every BrewDog experience the best it can be.
- CREATIVITY IS OUR UNFAIR ADVANTAGE New beers. New ideas. New standards.
- WE DO MORE IN A DAY THAN OTHERS DO IN A WEEK You get more done when you do it together.
- WE LISTEN. WE LEARN No egos, just honesty and transparency.
- WITHOUT US WE ARE NOTHING We play to win, and we have fun while we’re doing it.
General Manager: Lead a High-Volume Beer Bar in Glasgow employer: Brewdog
Contact Detail:
Brewdog Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land General Manager: Lead a High-Volume Beer Bar in Glasgow
✨Tip Number 1
Get to know BrewDog's vibe! Before your interview, dive into their mission and values. Show us you’re not just another candidate but someone who genuinely shares our passion for great beer and unforgettable experiences.
✨Tip Number 2
Network like a pro! Connect with current or former BrewDog staff on LinkedIn. Ask them about their experiences and any tips they might have. This insider info can give you an edge and show us you’re serious about joining the team.
✨Tip Number 3
Prepare to showcase your leadership skills! Think of examples where you’ve led a team in a high-pressure environment. We want to hear how you motivate others and maintain high standards, so come ready with those stories!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows us you’re keen on being part of the BrewDog family right from the start.
We think you need these skills to ace General Manager: Lead a High-Volume Beer Bar in Glasgow
Some tips for your application 🫡
Show Your Passion for Beer: When you're writing your application, let your love for beer shine through! Share any experiences you've had with beer, whether it's brewing, tasting, or just enjoying it with friends. We want to see that you're as passionate about great beer as we are!
Highlight Your Leadership Skills: As a General Manager, you'll be leading a team, so make sure to showcase your leadership experience in your application. Talk about how you've motivated and developed teams in the past, and how you plan to bring that energy to BrewDog.
Be Specific About Your Experience: Don't just say you've worked in hospitality; give us the details! Mention specific roles, responsibilities, and achievements that relate to running a high-volume venue. The more specific you are, the better we can see how you'd fit into our team.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you're keen to join the BrewDog family!
How to prepare for a job interview at Brewdog
✨Know Your Beer
Since BrewDog is all about great beer, make sure you brush up on your beer knowledge before the interview. Familiarise yourself with their core range and any seasonal brews. Being able to discuss your favourite beers and why you love them will show your passion and fit for the role.
✨Showcase Your Leadership Style
As a General Manager, you'll need to lead by example. Prepare examples of how you've successfully managed teams in high-pressure environments. Think about specific situations where you motivated your team or improved service standards, and be ready to share these stories.
✨Understand the Business
Get a grip on BrewDog's commercial performance metrics. Be prepared to discuss how you would manage P&L, stock control, and cost management. Showing that you understand the financial side of running a bar will demonstrate your readiness for the role.
✨Emphasise Culture and Team Building
BrewDog values a positive crew culture, so think about how you can contribute to that. Prepare to talk about how you've built strong teams in the past and how you plan to foster an inclusive environment. Highlighting your people-focused approach will resonate well with their mission.