General Manager

General Manager

Bristol Full-Time 36000 - 60000 ÂŁ / year (est.) No home office possible
Brewdog

At a Glance

  • Tasks: Lead a passionate team to deliver exceptional customer experiences in a vibrant bar environment.
  • Company: Join BrewDog, a craft beer company dedicated to quality and sustainability.
  • Benefits: Enjoy company shares, profit schemes, paid overtime, and unique perks like pawternity leave!
  • Why this job: Be part of a dynamic culture that values ambition, creativity, and a love for craft beer.
  • Qualifications: Must have management experience in a busy bar and strong financial skills.
  • Other info: Opportunity for personal growth with a 4-week sabbatical every 5 years.

The predicted salary is between 36000 - 60000 ÂŁ per year.

About Us

BrewDog Bristol Harbourside are looking for a General Manager. At BrewDog, our mission is simple: make people as passionate about great beer as we are. Our bars sit at the heart of that mission, serving quality food, pouring world‑class beer and creating an unforgettable experience every shift.

Why You’ll Want to Work With Us

  • Competitive bonus: 25% of annual salary + uncapped 10% over‑achievement bonus on top
  • 45 hour contract and paid overtime
  • ÂŁ4 hot meals on shift – proper fuel to get you through a busy shift
  • Safe Ride Home – ÂŁ5 taxi home contribution for any shift finishing after midnight
  • BrewDog crew discount – 50% off beer, cocktails and merch + 25% off food
  • World‑class beer training – we’ll support you through the internationally‑recognised Cicerone qualifications, so you can love it almost as much as we do. You also get to try loads of beer… tough job right
  • Plus many more – enhanced sick pay, life assurance, retail discounts, employee assistance programmes, enhanced family policies, extra holidays, paternal leave, DE&I groups and crew forums

About The Role

As General Manager of BrewDog Bristol Harbourside, you’ll take full ownership of the bar and lead from the front every day. This is a hands‑on leadership role where you’ll set the standard, drive commercial results and build a high‑performing team that delivers unforgettable guest experiences.

You’ll be responsible for the overall performance of the bar, from people and culture to profitability and growth. With the autonomy to shape the venue and the support of a wider leadership team behind you, this is a chance to truly make your mark.

Key Responsibilities

  • Leading by example on every shift, setting the tone, energy and standards.
  • Running a tight, well‑organised operation that consistently delivers outstanding guest experiences.
  • Recruiting, managing, coaching and developing a strong team across bar, floor and kitchen.
  • Owning the commercial performance of the venue, including P&L, stock management, labour planning, cost control and sales growth.
  • Ensuring exceptional standards of service, safety, cleanliness and compliance at all times.
  • Building a positive, inclusive and motivated crew culture where people feel supported, challenged and proud to work.
  • Championing beer education through tastings, training and everyday knowledge‑sharing, making beer passion part of the venue’s DNA.

About You

You’re a confident, hands‑on leader who thrives in a fast‑paced hospitality environment and genuinely loves great beer and brilliant service. You lead by example, bring energy to every shift, and know how to get the best out of your team while holding high standards.

You’re commercially minded, people‑focused and comfortable taking full ownership of a venue’s performance. You enjoy building strong teams, developing future leaders and creating a positive culture where everyone pulls together and takes pride in what they do.

You’ll Bring

  • Proven experience leading a high‑volume hospitality venue, ideally as a General Manager or equivalent.
  • A hands‑on leadership style with the ability to motivate, coach and develop teams at all levels.
  • Strong commercial awareness, with experience managing P&L, labour, stock and costs.
  • A passion for delivering outstanding guest experiences, every time.
  • Confidence making decisions, solving problems and driving continuous improvement.
  • A genuine interest in beer, food and hospitality and a desire to keep learning and sharing that knowledge with others.

The BrewDog Charter

IT\’S ALL ABOUT BEER. NO COMPROMISE We make every BrewDog experience the best it can be.

CREATIVITY IS OUR UNFAIR ADVANTAGE New beers. New ideas. New standards.

WE DO MORE IN A DAY THAN OTHERS DO IN A WEEK You get more done when you do it together.

WE LISTEN. WE LEARN No egos, just honesty and transparency.

WITHOUT US WE ARE NOTHING We play to win, and we have fun while we’re doing it.

#J-18808-Ljbffr

General Manager employer: Brewdog

At BrewDog, we are passionate about craft beer and committed to creating an exceptional work environment for our team. As a General Manager, you will enjoy a range of benefits including company shares, a profit-sharing scheme, and generous holiday allowances, all while fostering a culture of growth and development. Our focus on sustainability and employee well-being, combined with unique perks like pawternity leave and beer samples, makes BrewDog an outstanding employer for those looking to thrive in the food and beverage industry.
Brewdog

Contact Detail:

Brewdog Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land General Manager

✨Tip Number 1

Familiarise yourself with BrewDog's values and mission. Understanding their passion for craft beer and commitment to customer experience will help you align your approach during interviews and discussions.

✨Tip Number 2

Showcase your leadership skills by preparing examples of how you've successfully managed teams in busy environments. Highlight specific instances where you improved team performance or customer satisfaction.

✨Tip Number 3

Brush up on your financial management skills, particularly around P&L statements. Be ready to discuss how you've previously managed budgets and driven profitability in your past roles.

✨Tip Number 4

Network within the craft beer community and consider reaching out to current or former BrewDog employees. Gaining insights from their experiences can provide you with valuable information to use in your application process.

We think you need these skills to ace General Manager

Leadership Skills
Customer Service Excellence
Financial Acumen
Profit and Loss Management
Team Development
Training and Mentoring
Operational Management
Conflict Resolution
Communication Skills
Time Management
Problem-Solving Skills
Adaptability
Sales Strategy
Inventory Management
Passion for Craft Beer

Some tips for your application 🫡

Understand the Company Culture: Familiarise yourself with BrewDog's values and mission. Highlight your passion for craft beer and how it aligns with their commitment to customer experience and sustainability in your application.

Tailor Your CV: Emphasise your management experience in busy bar and kitchen environments. Include specific examples of how you've improved customer service and team performance, as well as any financial management skills relevant to the role.

Craft a Compelling Cover Letter: Use your cover letter to showcase your leadership style and training abilities. Mention how you plan to nurture talent within the team and contribute to the overall profitability of the business.

Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any errors. A polished application reflects your attention to detail and professionalism, which are crucial for a General Manager role.

How to prepare for a job interview at Brewdog

✨Show Your Passion for Craft Beer

Make sure to express your enthusiasm for craft beer during the interview. BrewDog is all about passion, so share your favourite brews and experiences that highlight your love for the industry.

✨Demonstrate Financial Acumen

Be prepared to discuss your experience with managing P&L statements and how you've successfully driven profitability in previous roles. Specific examples will help illustrate your financial skills.

✨Highlight Your Leadership Skills

As a General Manager, you'll need to lead by example. Share stories of how you've trained and developed team members in the past, showcasing your ability to nurture talent and create a positive work environment.

✨Align with BrewDog's Values

Familiarise yourself with BrewDog's charter and values. During the interview, reference how your personal values align with theirs, particularly around ambition, risk-taking, and customer service excellence.

General Manager
Brewdog
Location: Bristol

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